Jose Barquero Arias

JOSE BARQUERO Senior Communications & Change Management Strategist Santa Ana, San José, Costa Rica | - |- PROFESSIONAL SUMMARY Strategic communications leader with over a decade of experience driving transformation, engagement, and cultural alignment in multinational environments. Expert in shaping narratives that influence behavior, strengthen organizational identity, and support executive vision. Adept at managing complex change initiatives, leading cross-regional campaigns, and building internal communication frameworks that deliver results. Recognized for translating corporate strategy into powerful storytelling across digital and traditional platforms. PROFESSIONAL EXPERIENCE Nucleus Fintech Internal Communications & Employer Brand Specialist San José, Costa Rica | 2024 – 2025     Spearheaded internal communication strategies for a company-wide transformation across 450+ employees in three countries. Designed messaging architecture to support leadership alignment, behavioral change, and cultural clarity. Led the planning and execution of the company’s first values relaunch campaign, integrating brand and culture narratives. Streamlined communications operations, improving consistency and reducing crossteam friction. Infotree Global Solutions (Contractor for VMware) Communications Specialist – IT Program Communications Remote, Costa Rica | 2021 – 2023    Owned global communications for the Beyond Zero Trust initiative, reaching 40,000+ employees across multiple regions. Developed and deployed strategic messaging for security protocols, system transitions, and organizational updates. Collaborated closely with IT leadership and global stakeholders to improve adoption and awareness.  Produced executive talking points, digital assets, and campaigns aligned with corporate positioning. The Map Communications Communications Director Remote | 2020 – 2021   Developed brand voice and stakeholder communications for high-impact initiatives. Guided cross-functional teams in executing digital engagement strategies and internal storytelling programs. Establishment Labs Corporate Communications Coordinator Alajuela, Costa Rica | 2019 – 2020    Built a comprehensive internal and external communications framework for global operations. • Managed PR and media relations efforts that elevated the company’s presence and brand reputation. Defined communications governance policies and best practices to ensure message consistency. Prodigious Latin America (Publicis Groupe) Communications Lead Alajuela, Costa Rica | 2018 – 2019    Orchestrated internal campaigns supporting organizational restructuring, employer branding, and employee engagement. Partnered with HR and leadership teams to align messaging with corporate goals. Supported Carbon Neutral Program communications, blending technical accuracy with cultural relevance. Walmart GBS Latam Communications Specialist Heredia, Costa Rica | 2015 – 2018     Led internal communications for the LATAM shared services hub, impacting 1,000+ employees. Directed corporate culture initiatives and recognition programs, improving engagement metrics. Drove change management communications during major transitions, including system migrations and reorganizations. Managed environmental and social responsibility campaigns, including leading the Bandera Azul ecological program. La República (Newspaper) Webmaster | Reporter | Communications Specialist San José, Costa Rica | 2011 – 2015    Covered national news, culture, and technology, developing investigative and editorial content. Managed digital platforms, multimedia content, and audience engagement strategies. Provided media consulting to editorial and advertising departments. EDUCATION Bachelor’s Degree in Journalism Universidad Internacional de las Américas (UIA), 2005 – 2009 CORE COMPETENCIES Strategic Communication Planning, Organizational Change Communication, Culture & Engagement Campaigns, Executive & Leadership Communication, Corporate Narrative & Internal Branding, Crisis & Reputation Management, Cross-Cultural Messaging, Employee Experience Strategy, PR Strategy & Media Relations, Digital Content & Platform Management TOOLS & TECHNOLOGIES Microsoft Office Suite | SharePoint | Teams Adobe Creative Suite (Photoshop, Premiere, Illustrator) CMS Platforms (WordPress) Jira | Confluence Slack Mailchimp | Outlook | Cerkl Video & Audio Editing Software LANGUAGES Spanish: Native English: Advanced (C1)