JOSE SILVA-| Perú | - | https://www.linkedin.com/in/jose-antonio-silva-more/
WORK EXPERIENCE
Républica Hostels and Glamping La Pau
On site and remote
Marketing Coordinator
Aug 2023 – Jan 2025
Digital strategy and brand positioning: Scaled the growth of a hospitality line by adapting the business model,
increasing reach, acquisition, conversion, and customer loyalty.
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Tripled the social media community, reaching 35.3k followers on Facebook and Instagram through organic content,
generating a 40% increase in direct bookings.
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Increased reach by 60% through campaigns focused on showcasing the customer experience via
storytelling, strengthening brand differentiation and collaborating with related brands.
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Optimized the digital conversion funnel for direct bookings, boosting volume by 40%. Applied branding principles
to strengthen the visual identity and communication tone of three brands (2 hostels and 1 glamping site).
Content marketing and campaigns: Strengthened brand visual identity and communication coherence using
digital tools and analytics to guide data-driven decisions.
• Led a team of 3 people and established a graphic line and brand manual, creating monthly themed campaigns
aligned with cultural events, achieving average engagement increases of 35% per campaign.
• Together with the team, increased customer recurrence by 15%, implementing measurement tools for social media
and campaigns to identify top-performing formats, and strategies for email marketing and promotions.
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Coordinated with operational and creative teams to execute multichannel strategies aligned with the
conversion funnel, ensuring 360° communication coherence.
Universidad de Piura and HUB UDEP
On site and remote
Assistant for Entrepreneurship and Academic Programs
Mar 2022 – Jul 2023
Dissemination strategy, positioning, and institutional engagement: Designed and implemented communication
initiatives to enhance student participation, institutional positioning, and community connection.
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Coordinated the entrepreneurship program in alliance with Babson College (USA), leading practical and
strategic workshops that increased student participation by 125%, from 20 to over 45 attendees per term.
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Developed digital campaigns with the communications department on Instagram and Facebook, achieving a
160% increase in reach and doubling program registrations.
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Promoted networking sessions and entrepreneurship fairs with over 30 projects per edition, reaching more
than 500 attendees and generating visibility and sales for student ventures.
Content marketing, events, and formative experience: Fostered interaction among students, professors, and
entrepreneurs through content strategies, experiential and formative events.
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Managed the recruitment and invitation of external speakers (professors and entrepreneurs) to enhance
the program, improving student satisfaction by 40% according to internal surveys.
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Supported teaching in Marketing Fundamentals and Organizational Design courses, collaborating in the development of
pedagogical content that increased student satisfaction by 35% and raised the pass rate by 20%.
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Contributed to raising the academic NPS by 30%, meeting internal quality education standards through classroom
innovation and participatory focus.
IZIPAY (MASTERCARD)
On site and remote
Sales and Marketing Intern
Feb 2021 – Mar 2022
Support in commercial campaigns, client follow-up, and operational marketing management: Provided support
to sales and marketing teams in key tasks to improve customer experience, optimize internal processes, and
strengthen brand communication.
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Assisted 6 Key Account Managers (KAMs), managing over 50 daily issues in CRM, contributing to operational
continuity and satisfaction of over 300 affiliated merchants.
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Supported sales and after-sales processes in the field, gathering key customer insights that helped improve
commercial proposals and strengthen loyalty.
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Participated in the design of executive presentations to communicate monthly results and projections, improving
report efficiency and facilitating decision-making at the regional management level.
Process optimization and commercial data analysis: Supported inventory management and information flow
through the development of tools that improved efficiency and reduced operational errors.
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Developed an automated Excel tool with macros to classify POS devices, reducing errors by 40% and speeding up
response times by 60%; later adopted by other offices outside Piura..
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Analyzed operational and commercial data to align processes with departmental goals, improving regional
team efficiency by 25% through adjustments in resource allocation.
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Collaborated in controlling and analyzing POS terminal inventory, ensuring greater traceability with strategic clients.
EDUCATION
Universidad de Piura – Business Administration (2017 - 2021)
Piura, Peru
Universidad Externado de Colombia – Master’s in Marketing (2023 – 2025)
Bogotá, Colombia
SKILLS
CRM and Digital Marketing Tools: Meta Business Suite, Mailchimp, Canva, CapCut, Notion, Excel (Macros),
Tableau, Google Analytics, up-selling, and cross-selling.
Digital Marketing: Campaign management, content marketing, branding, social media ads, email marketing.
Languages: Spanish (native), English (intermediate – B1).
