JORRELL RODRIGUEZ-
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www.jorrellrodriguez.com
linkedin.com/in/jorrellrdz
jorrellrdz
EXPERIENCE
MEDIA ACCOUNT MANAGER
JUST MEDIA, INC
6/2017 – Present
Austin, TX
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Lead digital media planner and account manager for Thomson Reuters; supervise all internal and external
campaign processes, account operations and daily communication with over 15 client contacts
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Own and execute the campaign planning cycle, synthesizing client briefs, drafting RFPs, developing channel
mix models, 3rd party partner recommendations, and targeting strategies for all go-to-market initiatives
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Negotiate and finalize media buys, spanning programmatic, direct site display, native, content marketing,
paid social, content syndication, and email marketing verticals
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Directly manage an internal team of 5 Ad Ops specialists for pixel / tagging set ups, and weekly campaign
pacing / media spend optimizations
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Lead weekly client status and reporting calls for campaign data analyses across 3 business units (Tax &
Accounting, Legal, Corporate)
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Manage quarterly campaign budgets exceeding $850K, utilizing internal accounting platform (Advantage) to
ensure accuracy in agency bookkeeping and monthly vendor invoicing
Accomplishments:
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Secured $46K in savings on all media buys for fiscal year 2018 through fostering strong relationships with
agency preferred partners
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Spearheaded a QBR presentation for Q1’19 that led to client’s approval of over $150K in incremental funds
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Remotely transitioned management of SolarWinds account from California to Austin within 3 months
MEDICAL LEAVE / SABBATICAL
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DIGITAL MEDIA PLANNER
MEDIACOM
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5/2015 – 3/2016
Dallas, TX
Co-led with Planning Director in driving strategic direction for all campaigns and client deliverables
Owned internal communication process, holding briefing sessions to align teams on campaign objectives and
kick off creative development
Generated actionable consumer insights, sourcing Nielsen & Iconoculture to inform TV, radio, digital, OOH,
social and in-store executions
Project managed campaign deadlines with account executives, enforcing weekly check-ins for creative
reviews & client approvals
Fostered growth of planning team through internal lunch and learns, and developing partnerships with
external research partners across the US
BRAND STRATEGIST
FREELANCE
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3/2016 – 8/2016
New York, NY
Co-managed digital planning team (media, paid social, SEM, analytics) in developing and executing national
campaigns, leveraging $2 million in minimum monthly budgets
Managed RFP process & vendor meetings, securing 7+ new strategic media partnerships in one month to
maximize audience scale and optimize attainment of campaign KPIs
Directly supervised assistant planners to ensure efficiency in campaign trafficking, insertion order
processing, and financial actualizations using Prisma (Media Ocean)
Led weekly status calls for campaign performance reviews, competitive analyses and optimization planning
with over 35 client/agency/media partner representatives
Collaborated consistently with internal/external Ad Ops teams to assess campaign tracking and troubleshoot
tagging issues as needed
ACCOUNT PLANNER
DIESTE
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8/2016 – 3/2017
Underwent medical surgery and treatment, disallowing employment for 4 months; entered a sabbatical to
allow recovery and resume career trajectory
8/2014 – 5/2015
Remote (US)
Contracted a solo 9-month project to develop a social media awareness campaign for client’s brand launch
Executed monthly Facebook campaigns to establish market presence, leveraging performance data to set
KPIs and guide strategic direction of paid social posts
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Leveraged competitive analyses to inform promotional offers and enhance overall business practices
Accomplishment:
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Drove 300% growth in clientele within first 4 months through social referrals and phone call sign-ups
SKILLS
Microsoft Office
Outlook
Google Analytics
Adobe Analytics
Asana
Box
Slack
Zoom
Trade Desk
WordPress
Bilingual (Spanish)
STRENGTHS
Digital Media Planning
Media Buying
Project Management
Campaign Optimization
A/B Testing
Data Analysis
Social Media Strategy
Demand Generation
Lead Generation
B2B Marketing
Budget Management
ABM Strategy
CRM Retargeting
CERTIFICATIONS
HubSpot Content
Marketing
May 2019
HubSpot Social Media
Marketing
March 2019
Advantage Accounting
September 2017
EDUCATION
MA, ADVERTISING
University of Texas at Austin
Minor: Public Relations
BA, MASS
COMMUNICATION
Texas State University
Minor: Art & Design
