Jorrell Rodriguez

JORRELL RODRIGUEZ- - www.jorrellrodriguez.com linkedin.com/in/jorrellrdz jorrellrdz EXPERIENCE MEDIA ACCOUNT MANAGER JUST MEDIA, INC 6/2017 – Present Austin, TX • Lead digital media planner and account manager for Thomson Reuters; supervise all internal and external campaign processes, account operations and daily communication with over 15 client contacts • Own and execute the campaign planning cycle, synthesizing client briefs, drafting RFPs, developing channel mix models, 3rd party partner recommendations, and targeting strategies for all go-to-market initiatives • Negotiate and finalize media buys, spanning programmatic, direct site display, native, content marketing, paid social, content syndication, and email marketing verticals • Directly manage an internal team of 5 Ad Ops specialists for pixel / tagging set ups, and weekly campaign pacing / media spend optimizations • Lead weekly client status and reporting calls for campaign data analyses across 3 business units (Tax & Accounting, Legal, Corporate) • Manage quarterly campaign budgets exceeding $850K, utilizing internal accounting platform (Advantage) to ensure accuracy in agency bookkeeping and monthly vendor invoicing Accomplishments: • Secured $46K in savings on all media buys for fiscal year 2018 through fostering strong relationships with agency preferred partners • Spearheaded a QBR presentation for Q1’19 that led to client’s approval of over $150K in incremental funds • Remotely transitioned management of SolarWinds account from California to Austin within 3 months MEDICAL LEAVE / SABBATICAL • DIGITAL MEDIA PLANNER MEDIACOM • • • • • • • • 5/2015 – 3/2016 Dallas, TX Co-led with Planning Director in driving strategic direction for all campaigns and client deliverables Owned internal communication process, holding briefing sessions to align teams on campaign objectives and kick off creative development Generated actionable consumer insights, sourcing Nielsen & Iconoculture to inform TV, radio, digital, OOH, social and in-store executions Project managed campaign deadlines with account executives, enforcing weekly check-ins for creative reviews & client approvals Fostered growth of planning team through internal lunch and learns, and developing partnerships with external research partners across the US BRAND STRATEGIST FREELANCE • • 3/2016 – 8/2016 New York, NY Co-managed digital planning team (media, paid social, SEM, analytics) in developing and executing national campaigns, leveraging $2 million in minimum monthly budgets Managed RFP process & vendor meetings, securing 7+ new strategic media partnerships in one month to maximize audience scale and optimize attainment of campaign KPIs Directly supervised assistant planners to ensure efficiency in campaign trafficking, insertion order processing, and financial actualizations using Prisma (Media Ocean) Led weekly status calls for campaign performance reviews, competitive analyses and optimization planning with over 35 client/agency/media partner representatives Collaborated consistently with internal/external Ad Ops teams to assess campaign tracking and troubleshoot tagging issues as needed ACCOUNT PLANNER DIESTE • • 8/2016 – 3/2017 Underwent medical surgery and treatment, disallowing employment for 4 months; entered a sabbatical to allow recovery and resume career trajectory 8/2014 – 5/2015 Remote (US) Contracted a solo 9-month project to develop a social media awareness campaign for client’s brand launch Executed monthly Facebook campaigns to establish market presence, leveraging performance data to set KPIs and guide strategic direction of paid social posts • Leveraged competitive analyses to inform promotional offers and enhance overall business practices Accomplishment: • Drove 300% growth in clientele within first 4 months through social referrals and phone call sign-ups SKILLS Microsoft Office Outlook Google Analytics Adobe Analytics Asana Box Slack Zoom Trade Desk WordPress Bilingual (Spanish) STRENGTHS Digital Media Planning Media Buying Project Management Campaign Optimization A/B Testing Data Analysis Social Media Strategy Demand Generation Lead Generation B2B Marketing Budget Management ABM Strategy CRM Retargeting CERTIFICATIONS HubSpot Content Marketing May 2019 HubSpot Social Media Marketing March 2019 Advantage Accounting September 2017 EDUCATION MA, ADVERTISING University of Texas at Austin Minor: Public Relations BA, MASS COMMUNICATION Texas State University Minor: Art & Design