I typically help SaaS companies. They call me for;
1. Corporate Fixing - I look at Finances, Marketing and Product roadmap and pinpoint their growth bottlenecks - providing a solution.
2. Marketing Strategy - I get called with an idea a founder got from a LinkedIn post they read and I explain to them in detail how it would go down if they tried it for their business. Adding tips and tricks from other industries.
3. Product Market Fit - I specialize in finding sub-niches to either kickstart or expand product marketing.
4. Marketing Execution - Some times I'm asked to help a marketing department out of a tight spot but supporting with execution. I'm happy to help, but my rates for this go up.
As for my goals;
I freelance to break-even on passion projects, because I can't sit still. Financially speaking, I'm on a 5 year cash cushion so I can be here for my 1yo daughter and perhaps her upcoming sibling (who knows!)