Joram Mutwiri

JORAM MUTWIRI NYAGA | - |-| https://www.linkedin.com/in/joram-mutwiri/ Profile Summary I am a Social Media Manager with a proven track record in creating engaging content, boosting brand visibility, and growing audience engagement. I am skilled in managing Facebook pages, using SEO and SMO tools, and collaborating with teams. I am results-driven and creative with a focus on achieving measurable outcomes. I am excited to bring expertise in enhancing brand presence and interaction. Key Competencies • • SEO and SMO Expertise: Utilizing Collaborating with advertisers to search engines. create visually appealing promotional Brand Promotion: Demonstrating materials. • • Trend Analysis: Staying informed compelling articles and visual content. about social media trends and Engagement Strategies: Developing emerging tools. and implementing strategies to • Collaboration and Communication: SEO tools to optimize content for success in promoting brands through • • • Results Reporting: Providing regular increase audience engagement on reports on key social media metrics social media. and campaign effectiveness. Poster Design: Creating eye-catching • Team Collaboration. Effective team posters for TV shows and advertising player skilled at working with campaigns. production teams to produce high- Analytics and Optimization: quality television content. Proficiency in monitoring social • Broadcasting Experience: Extensive media analytics to assess experience in producing, directing, performance. and hosting television shows. Major Accomplishments • Engaging Content Creation: Demonstrated the ability to create compelling and captivating articles and content for various platforms, enhancing online interaction and broadening the audience for Meru Television, Thiiri FM, and the Eastern Newspaper. • Brand Promotion: I actively promoted the Eastern Newspaper brand on social media through consistent and visually appealing content. • Engagement and Interaction: I Fostered interaction with the audience by responding to comments, messages, and inquiries on social media. • Engagement Strategies: I developed and implemented strategies to increase engagement on the Facebook pages and fostered audience interaction through comments, shares, and other forms of engagement. • Analytics and Optimization: I monitored social media analytics to assess the performance of posts and campaigns and utilized data to optimize content strategy and improve overall social media presence. • Trend Analysis: I stayed informed about social media trends and emerging tools and implemented innovative strategies based on industry trends to enhance social media presence. Career Highlights Social Media Manager 2024, SEPTEMBER – TO DATE FREELANCE • Developed and Executed Social Media Strategies – Created custom marketing plans to grow client brands on Facebook, Instagram, and YouTube, resulting in increased follower engagement and brand awareness. • Designed Visual Content – Produced high-quality posters, short videos, and branded graphics using Canva, CapCut, and Adobe tools to support digital campaigns. • Managed Paid Advertising – Set up and monitored Facebook Ads and boosted posts to drive traffic, page likes, and conversions within client budgets. • Conducted Market and Audience Research – Analyzed competitor pages and audience behavior using BrandWatch and native analytics tools to guide content and posting strategies. Social Media Manager 2024, MAY – AUGUST THE PEAK NEWS WEBSITE • Content Creation and Scheduling – Created and published engaging news content, graphics, and social media posts using tools like Canva and Buffer to maintain a consistent posting schedule. • Audience Engagement – Managed interactions on social platforms (e.g., replying to comments and messages), boosting audience retention and page activity. • SEO and SMO Optimization – Applied basic Search Engine and Social Media Optimization strategies to increase website visibility and reach. • Analytics Tracking – Monitored performance metrics (likes, shares, reach, click-through rates) using tools like BrandWatch and Facebook Insights to measure campaign effectiveness. Social Media Manager 2024, JANUARY – APRIL Tuliza Fm -Ideal Companies Limited • Social Media Management: Oversaw the strategy and daily management of all social media platforms, increasing engagement and followers through targeted content. • Swahili News Anchoring: Anchored daily Swahili news broadcasts, delivering news with clarity and accuracy, while maintaining audience interest through engaging storytelling techniques. • Football Commentary in Swahili: Provided live, play-by-play football commentary in Swahili, captivating the audience with dynamic and insightful analysis of the game. Social Media Manager 2023, JUNE – DECEMBER 2023 Mashariki Television and the Eastern Newspaper • Content Creation: I authored engaging articles for the newspaper's website and social media platforms and created compelling content to promote TV shows and the brand on Facebook, Twitter, and other channels. • Social Media Management: I managed and maintained the Facebook pages for both the Eastern Newspaper and Mashariki TV. • SEO and SMO Utilization: I used SEO tools to optimize content for search engines, enhancing the visibility of articles and posts and employed SMO tools to promote content on Facebook and Twitter, maximizing reach and engagement. • Poster Creation: I designed eye-catching posters to promote TV shows on the Facebook page, contributing to increased viewer interest. • Brand Promotion: I wrote articles that effectively promoted the brand on websites and social media platforms. • Engagement Strategies: I developed and implemented strategies to increase engagement on the Facebook pages and fostered audience interaction through comments, shares, and other forms of engagement. • Analytics and Optimization: I monitored social media analytics to assess the performance of posts and campaigns and utilized data to optimize content strategy and improve overall social media presence. • Trend Analysis: I stayed informed about social media trends and emerging tools and implemented innovative strategies based on industry trends to enhance social media presence. Social Media Manager 2022, MAY - JULY Bonten Media Group-Meru Television and Thiiri FM • Content Creation: I utilized MS Word and PowerPoint to write engaging news articles for the news website and created visually appealing posters for TV and radio presenters to be shared on social media platforms. • Social Media Management: I managed and maintained the Facebook page and other social media accounts for Bonten Media Group and regularly posted content, including news articles, posters, and updates to keep the audience engaged • Audience Growth: I Implemented strategies that led to the growth of the company's following on social media platforms. • Advertising Support: I created posters for advertisers to be posted on social media, enhancing promotional campaigns and collaborated with the advertising department to ensure effective visual representation of campaigns. • Brand Promotion: I actively promoted the brand on social media through consistent and visually appealing content. • Engagement and Interaction: I Fostered interaction with the audience by responding to comments, messages, and inquiries on social media Academic Qualifications • 2019 - 2023 Jomo Kenyatta • 2015 - 2018 High School BSc. Journalism Kenya Certificate of Secondary Education – Grade B References Prudence Mukami Gitonga Winsome Muchui Simon Kobia HR OFFICER Total energies limited DIRECTOR Roofing's Kenya, Ltd Technical purchase engineer The Eastern Newspaper P.O. Box 98 – 80100 – Mombasa, Kenya - -