Jonathan Olson
||-|| - || GitHub: JO15on || LinkedIn: /jonathanolson15/ || Portfolio: jonolson.co ||
Summary: I am a creative digital marketer with 5 plus years of experience who is seeking a
career change into a full-time job in front-end web development.
Skills:
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Languages: HTML, CSS, JavaScript, Angular, Node.js, Express, SQL
Others: Git, Github, JSON, API
Digital Marketing: Social Media Strategy, Social Media Analytics, e-mail Marketing,
Adobe Creative Suite, Database Analytics, SEO, Advertising
Methodologies: Agile, Scrum
Education:
Grand Circus: Grand Rapids, MI
Front End Coding Bootcamp
GRCC: Grand Rapids, MI
Web Design Online Course
Xavier University: Cincinnati, OH
Master of Education – Sport Administration
University of Michigan: Ann Arbor, MI
Bachelor of Arts – Economics
October 2019 - March 2020
May 2016 - June 2016
August 2010 - May 2012
September 2006 - May 2010
Relevant Professional Experience:
Digital Media Consulting
Summer 2017-Present
• Consulted with a professional MMA fighter, Robert Gidron, on all aspects of digital
marketing to increase exposure of his brand which resulted in a 73% increase in
engagement
• Collaborated with an agent on how to best market Robert for his brand and his matches
in which it led to an invitation to UFC training camp
• Familiarized with digital marketing’s current trends and best practices to keep the
engagement rate up to further expose him to the MMA world
University of Tulsa
Marketing Assistant
July 2014 - May 2015
• Responsible for the marketing and promotions of Women’s Soccer and Softball while
helping out with the marketing of Football and Men’s Basketball
• Created Tulsa’s first social media marketing and management strategic plan
• Built a relationship with the campus group, youth softball and soccer teams for Women’s
Soccer and Softball attendance and group ticket sales
• I saw a 38.5% increase in organic reach and a 78% increase in engagement from
the Facebook Page as well as a 179% increase in followers and an 80% increase in
engagement from the Instagram Page. All of it resulted in 5 straight sold-out home
games for Men’s Basketball.
• I’ve seen an increase of a Tulsa Women’s Soccer average home game attendance
by 50% and revenue by 125.7% while generating $1,088 of group ticket sales. I
also have seen an increase of Tulsa Softball’s average home attendance by 12.8%
and revenue by 176%.
Jonathan Olson
||-|| - || GitHub: JO15on || LinkedIn: /jonathanolson15/ || Portfolio: jonolson.co ||
University of Detroit Mercy
Marketing Assistant
August 2013-May 2014
• Responsible for the marketing and promotions of Men’s and Women’s Soccer, Men’s
and Women’s Lacrosse while managing the student section and Junior Titan Kid’s Club
• Researched on the latest trends and platforms and presented new opportunities to the
senior administrators
• Collaborated with the administrators and web developer on the overhaul of the main
athletics website
• I saw an increase of 30% in engagement on Facebook page and an increase in
Twitter followers by 18% while boosting engagement by 25%.
• I have seen an uptick of Detroit Mercy Men’s Lacrosse home game attendance by
124.5% in which we have witnessed the largest single-game attendance of 1,909
fans and Women’s Lacrosse average home game attendance by 20.8%
Other Experience:
Mary Free Bed YMCA
Leader on Duty
December 2017 - Present
• Supervised 15+ employees from different departments to ensure the facility operations
run smoothly
• Modeled our member engagement and service principles while reminding staff to the
YMCA causes and celebrate their role in fulfilling it while providing outstanding customer
service
Membership Service Representative
March 2016 - Present
• Sold YMCA membership to potential members entering the facility and providing
information on membership and programs with outstanding customer service
• Instrumental to the 2nd largest membership base in the YMCA of Greater Grand
Rapids since the YMCA opened in December 2015
Grand Rapids Sport and Social Club
League Ambassador
November 2016 - Present
• Supervised undergraduate student interns on how to manage league night and the
marketing and promotions of the GRSSC Leagues
• Developed advertising and marketing for the adult co-ed sports leagues
• Established relationships with vendors, facilities and the community to support the
growing GRSSC brand
• Instrumental to the largest participation of Summer 1 and 2 sports leagues with
over 3,000 players signed up for the league
West Michigan Whitecaps
Ballpark Operations Assistant
April 2013-August 2013
Grand Valley State University
Athletic Marketing and Promotions Intern
August 2012-May 2013
Miami University
Game Operations Intern
July 2011-May 2012
