Jonathan Fraixedes

Jonathan Fraixedes Web Analyst & Senior SEO - Bigseo- Summary I am an online marketing enthusiast with a strong passion for CRO, SEM, SEO and Web Analytics. So far, I've done a lot of things in the online marketing field which has allowed me to have skills related to user acquisition, strategic thinking, data analysis, content marketing, email marketing and A/B testing. In my free time, I try to have my blog updated by writing content about SEO, CRO and Analytics. Also, I am always trying to test business ideas I have. Experience Web Analyst & Senior SEO at Bigseo Marketing, SLU December 2015 - Present (11 months) I am in charge of creating, implementing and monitoring all the SEO strategies as well as all Web Analytics implementations for our international and national clients by leading a team of 3 SEOs. SEO: - SEO audits with a strong focus on technical SEO, crawlability and indexability. - Keyword Research - SEO on Page - Log file analysis to improve crawl rate - Link building Web Analytics - Analytics implementation through Google Analytics and Google Tag Manager - KPI creation and monitoring - Creation of custom dashboards and reports - Analysis of user behavior through qualitative analytics tools such as Hotjar. CRO - Quantitative and qualitative analysis. - Heuristic analysis. Page1 - Funnel analysis and optimization. - Hypothesis creation. - Creation and technical implementation of A/B tests through third party tools and Google Analytics. - Analysis and reporting of all the data. SEM - Manage accounts of up to 20k$ monthly expenditure on Google Adwords. - Remarkting tactics based on user behavior and demographics to increase conversions. - Youtube Ads to increase awareness of the brands I work with - Facebook Ads for lead generation and qualified traffic. Independent & SEO, CRO & Marketing online Junkie at Conversionalia.com January 2015 - Present (1 year 10 months) Personal blog where I share all the knowledge about SEO, CRO and marketing online which I acquire by running experiments on the internet. I also do SEO, CRO and online marketing freelancing. Clients I've worked with: - Cooperating Volunteers - Eargasm - myonlinemediator - Crowdcube Digital Strategist (Freelance) at Crowdcube España November 2015 - June 2016 (8 months) I work as a consultant role in order to lead the digital strategy for Crowdcube Spain: - Content strategy - SEO of the whole site - SEM (Google Adwords and Facebook Ads) - Web Analytics SEO, SEM & Web Analyst Consultant at Seocoaching - Posicionamiento Web March 2015 - December 2015 (10 months) I am in charge of all the SEO & SEM tasks (Facebook Ads, remarketing campaigns, Google Adwords and Google Shopping) involved in the all type of businesses I work with. I also implement CRO tactics in order to increase the conversions as well as improving the UX of the pages. - Keyword Research - IA (information architecture) Page2 - SEO technical audits - SEO on Page - SEO off Page - Local SEO - Web Analytics - A/B testing - Content planning - SEM (PPC, CPI, CPL, CPA) SEM strategist & Web Analyst at iConversity September 2014 - February 2015 (6 months) - In charge of optimizing Adwords as well as Facebook Ad campaigns (CPI, CPA and CPL) of different verticals - Building landing pages with different tools such as Instapage and Unbounce in order to increase conversions - I was introduced to the fascinating world of RTB media buying campaigns - Gather quantitative and qualitative data to create hypothesis - A/B testing implementation - Analysis of all the results and reporting Online Marketing & Business Developer at Taxify June 2014 - September 2014 (4 months) In charge of the implementation of the company within Barcelona: - Market analysis of the taxi industry as well as creating business relationships with the taxi companies - I helped create the marketing plan with the country manager - I was fully in charge of the full customer acquisition strategy for the mobile app (Google adwords & Facebook Ads) - ASO strategy - Improving the product (for the taxi companies) by getting customer feedback on a daily basis. Online Marketing Junior at LaComunity March 2014 - May 2014 (3 months) Developing and implementing the marketing strategy: -Managing all social media channels (Google+, Facebook and Twitter) -Email marketing: creating and implementing strategy for local and international events and local businesses -Linkbuilding strategy -Creating branded content on the company's blog -Contacting with new partners to leverage brand awareness Page3 Skills & Expertise Online Marketing Start-ups Startup Marketing Email Marketing Marketing Communications Social Media Marketing SEO SEM CRO Web Analytics Google Adwords Facebook Ads Google Analytics WordPress Conversion Optimization Education Otto-Friedrich-Universität Bamberg Bachelor's Degree, Bachelor of Business and Administration (BBA), 2014 - 2015 EAE Business School Bachelor’s Degree, Business Administration and Management, General, 2011 - 2015 Languages English Spanish Catalan (Full professional proficiency) (Native or bilingual proficiency) (Native or bilingual proficiency) Courses Independent Coursework Lifeguard Certificate by Red Cross Swimming instructor Certificiate by Catalonia government Volunteer Experience Swimming instructor. at Foundation "Adapta2" June 2010 - August 2014 - I led the other instructors Page4 - I developed therapeutic exercises - I trained the children who competed in the regional championship Publications Cómo analizar el contenido de tu competencia fácilmente Conversionalia.com Authors: Jonathan Fraixedes Cómo medir el SEO y el Marketing de contenidos con Google Analytics http://miposicionamientoweb.es/ October 10, 2015 Authors: Jonathan Fraixedes Page5 Jonathan Fraixedes Web Analyst & Senior SEO - Bigseo- 1 person has recommended Jonathan "Proactivo, dinámico y autodidacta, con mucha capacidad para entender las necesidades y asimilar las novedades. Como compañero, formidable, con un gran don de gentes, de compañerismo y de visión de grupo. Mantiene la energía propia de la joventud además de la madurez de quién sabe perfectamente lo que quiere, sín duda un talento." — Jordi Blanco [+1.6K], Leadership | Marketing Consultant., Boca & Boca Marketing, worked directly with Jonathan at EAE Business School Contact Jonathan on LinkedIn Page6