Jonas Gihone Akula

Jonas Gihone Akula Date Digital Marketing Manager/Content Writing and Management Address: No 96,12th Main, 3rd Cross, NRI Layout Phase 2, Ramamurthy Nagar, Bangalore -43 Mobile: - Email:-LinkedIn: www.linkedin.com/in/jonas-gihone-akula- OBJECTIVE Proficient freelance writer with four plus years of virtual writing experience and familiarity with multiple content management systems desires to work with an organization that supports and fosters a remote work environment. E DUCAT I O N School Name 2013 Master of Arts – English Language and Literature 2008 Bachelors of Commerce – Financial Accounting EXPERIENCE Digital Marketing Manager | Zibtek June 2018 - December 2018 Increased traffic on the website to 6000 from 1500 by writing and publishing engaging and relevant content. Grew the company from an annual turnover of $100K and 13 employees to $5M and 60 employees. Currently 90% of the closures come from inbound channels like SEO, Social and other referral sites. • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimizes user funnels • Collaborate with agencies and other vendor partners Jonas Gihone Akula • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. • Create content for blogs, service pages, project description pages, press releases and case studies • Create cadences for email marketing • Maintain email marketing tool 'GrowBots' to ensure that the e-mail campaigns are going on well • Create social media visuals or posters for social media platforms such as Linkedin, Facebook, Pinterest F r e e l a n c e C o n t e n t W r i t e r | Pa g e T r a f f i c a n d O t h e r W e b s i t e s June 2015 – To date 50-80% of the leads come to the companies or businesses through engaging web content. • Pitching story/article ideas to editors of print and online media • Meeting with clients (in person/phone/online) to discuss their ghostwriting needs • Researching background for a piece you are writing • Writing (Blogs, Articles-Technical & Non-Technical, Press Releases, Landing Pages, Project Descriptions, Case Studies, Service Pages, and Cadences) • Excellent overall writing skills in a number of different styles/tones • Impeccable spelling and grammar • A deep understanding of consumers and what motivates them online • High comprehension of software like Microsoft Word and Google Docs • Familiarity with keyword placement and other SEO best practices • An understanding of formatting articles on the web • Organizing the work schedule (especially when I write for multiple clients/editors at once) • Continuously learning through attending specialized courses, asking for feedback or teaming up with a mentor Other Experiences| Other Industries March 2002 – Sept 2017 • Teacher – 2 years • Voluntary Service – 2 years (September 2003 – September 2005) – The Church of Jesus Christ of Latter Day Saints • Customer Service Executive and Quality Coach – HSBC HDPI Pvt. Ltd- 6 Years (October 2005- October 2011) • Facilities Assistant Manager – The Indian Society of the Church of Jesus Christ of Latter Day Saints – 6 Years (October 2011 – September 2017) SKILLS & ABILITIES  Content Writing  Create Posters and Social Media Visuals  Proofreading and Editing  Research on Topics in Internet  Write content in US, UK, and Australian English Page 2