Jonas Gihone Akula
Date
Digital Marketing Manager/Content Writing and Management
Address: No 96,12th Main, 3rd Cross, NRI Layout Phase 2, Ramamurthy Nagar,
Bangalore -43
Mobile: -
Email:-LinkedIn: www.linkedin.com/in/jonas-gihone-akula-
OBJECTIVE
Proficient freelance writer with four plus years of virtual writing experience and
familiarity with multiple content management systems desires to work with an
organization that supports and fosters a remote work environment.
E DUCAT I O N
School Name
2013
Master of Arts – English Language and Literature
2008
Bachelors of Commerce – Financial Accounting
EXPERIENCE
Digital Marketing Manager | Zibtek
June 2018 - December 2018
Increased traffic on the website to 6000 from 1500 by writing and publishing
engaging and relevant content. Grew the company from an annual turnover of
$100K and 13 employees to $5M and 60 employees. Currently 90% of the
closures come from inbound channels like SEO, Social and other referral sites.
• Plan and execute all digital marketing, including SEO/SEM, marketing database,
email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the
insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user
experience
• Utilize strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
Jonas Gihone Akula
• Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate.
• Create content for blogs, service pages, project description pages, press releases
and case studies
• Create cadences for email marketing
• Maintain email marketing tool 'GrowBots' to ensure that the e-mail campaigns
are going on well
• Create social media visuals or posters for social media platforms such as
Linkedin, Facebook, Pinterest
F r e e l a n c e C o n t e n t W r i t e r | Pa g e T r a f f i c a n d O t h e r W e b s i t e s
June 2015 – To date
50-80% of the leads come to the companies or businesses through engaging web
content.
• Pitching story/article ideas to editors of print and online media
• Meeting with clients (in person/phone/online) to discuss their ghostwriting needs
• Researching background for a piece you are writing
• Writing (Blogs, Articles-Technical & Non-Technical, Press Releases, Landing
Pages, Project Descriptions, Case Studies, Service Pages, and Cadences)
• Excellent overall writing skills in a number of different styles/tones
• Impeccable spelling and grammar
• A deep understanding of consumers and what motivates them online
• High comprehension of software like Microsoft Word and Google Docs
• Familiarity with keyword placement and other SEO best practices
• An understanding of formatting articles on the web
• Organizing the work schedule (especially when I write for multiple clients/editors
at once)
• Continuously learning through attending specialized courses, asking for feedback
or teaming up with a mentor
Other Experiences| Other Industries
March 2002 – Sept 2017
• Teacher – 2 years
• Voluntary Service – 2 years (September 2003 – September 2005) – The Church
of Jesus Christ of Latter Day Saints
• Customer Service Executive and Quality Coach – HSBC HDPI Pvt. Ltd- 6 Years
(October 2005- October 2011)
• Facilities Assistant Manager – The Indian Society of the Church of Jesus Christ of
Latter Day Saints – 6 Years (October 2011 – September 2017)
SKILLS & ABILITIES
Content Writing Create Posters and Social Media Visuals
Proofreading and Editing Research on Topics in Internet
Write content in US, UK, and Australian English
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