Jonas Andersen
Malmö, Sweden
--linkedin.com/in/jonasandersen
Strategic growth executive with 20+ years scaling revenue, Go-To-Market, and AI-driven product
innovation across SaaS, tech, media, entertainment, healthcare, and FMCG. Proven track record in
150%+ revenue growth, investor-backed scaling, and category leadership (ex-WarnerMedia, BBC,
Publicis). Currently CSO at EpiHelp, leading funding rounds (€3.5M pre-seed) and AI product strategy.
Adept at translating market trends into actionable strategies, having successfully launched new
ventures, forged strategic partnerships, and maximized value from data assets.
Professional Experience
Chief Strategy Officer – Advisory Role | EpiHelp | Malmö, Sweden | 2025-Present
• Executive lead of strategy, revenue, and partnerships at the early-stage referral network and AI
platform with direct report to CEO and part of the management group.
• Scale EpiHelp from bootstrap stage to €3.5M pre-seed funding by securing private capital and
leading investor engagement strategy for social referral network ‘basense’.
Client Service Director |Publicis | Malmö, Sweden |-
• Built and mentored ten client teams from 2-10 specialists per team spanning tech, media, FMCG and
healthcare.
• Expanded media portfolio to +100MSEK and tripled portfolio revenue in three years, increasing
profitability by 25% YoY and building strong client relations.
• Develop marketing growth plans for clients with digital transformation roadmaps to drive customer
retention, lead conversion rates and deliver strong ROI – led teams of strategists, researchers,
creatives, influencers, and media specialists leveraging high-impact, and data-driven campaigns.
• Led market launch strategy for Vinted, making the second-hand app first choice in the young female
target audience in two years from launch, growing user base to 10k monthly new users in campaign
periods.
• Pioneered gaming platform for Findus by developing gaming concept, creative material, and paid
media strategy reaching gamers on YT and Twitch, leading to an increase in reach by +20% and
engagement +40% over benchmark in the younger target audience.
Nordic Research & Insight Manager |WarnerMedia | Copenhagen, Denmark |-
• Owned regional strategy and insights for the Nordic region supporting sales, marketing and
programming, accelerated strategy for TV channel and content transition to streaming offerings.
• Drove Nordic streaming adoption, turned revenue trend around, and grew digital revenue share by
50%.
• Led the democratisation of business intelligence, TV and streaming data via Looker to drive
organisational change towards data-driven decision-making. Ran data integration project with
automated data upload into Looker, onboard training and roll-out across the organisation.
• Deployed predictive ML analytics project to improve ad sales and performance forecasting, which
led to more efficient ad delivery.
Research Consultant |TV 2 | Copenhagen, Denmark |-
• Chaired Danish TV Audience Measurement Group, leading deployment of cross-platform audience
measurement system for the 2 billion DKK ad sales TV market.
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Elevated role of insights to inform cross-planning to impact commercial decisions; commercial uplift
by cross-selling of TV channels and streaming apps.
International Research Manager | A+E Networks | London, UK |-
• Developed insight-driven strategies for TV channel and content distribution across EMEA, delivering
record-breaking sales in two consecutive years.
• Launched pre-launch studies for TV channels (Lifetime and H2) and programme testing, leading to
multi-million carriage deals with international programme sales tripling in EMEA.
Research Manager |BBC | London, UK |-
• Delivered 150% growth in Nordic TV channel performance, leveraging upside in partner multimillion negotiations and building the foundation for the launch of ad sales.
• Direct impact on a new YouSee carriage deal through data-driven business cases.
Senior Marketing Analyst|GfK | London, UK |-
• Led new commercial trend product for global clients, resulting in +5 new annual subscriptions.
• Applied analytics to global consumer database to advise global brands on turning trends into new
product development, brand unique selling points and implementation in marketing strategies.
Marketing & New Business Manager |Kjaer Global | London, UK |-
• Developed revenue-generating trend conferences with 200+ paid participants and trend talks at
client events, enabling a turnaround for the business with a positive outcome.
Education
MA in Media, Culture & Sociology
Aalborg University (2003)
Erasmus Exchange, University of Seville (2000)
Skills
Strategy & Growth: GTM Strategy, AI Product Development, B2B SaaS, Revenue Architecture, B2B
partnerships, B2C strategy
Leadership & Operations: Cross-Functional Team Leadership, International Stakeholder Management,
Commercial Partnerships, Commercial Roadmap, Investor Engagement, Business Development, Account
Management, P&L, Project Management
Marketing & Insight: Market Segmentation, Growth Marketing, Brand Positioning, Performance
Analytics, Strategic Foresight , Scenario Planning, Horizon Scanning, Category Entry Points, Paid Media
(TV, OOH, YouTube, Meta, TikTok, Snapchat, print, SEO, SEM)
Technology & Tools: Google Analytics, Looker, Tableau, Kantar, Nielsen, Ipsos, AI/ML Applications, Jira
Certifications
AI, Business & Future of Work (Coursera, 2025) | Publicis Leadership Program (Publicis, 2024) |Media
Effect Certification (Sweden Marketing Association, 2022) |Google Squared (Google, 2020) | Adobe
Reporting and Analytics (LinkedIn, 2014), Presentation Training (Richard Philips, 2010) | Scenario
Planning (Outsights, 2008) |
Languages
Danish (Fluent), English (Fluent), Swedish (Fluent), Spanish (Conversational), German (Conversational)
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