Jonah Munyua Ndegwa
P.O. Box 13743 - 20100
Nakuru, Kenya
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Skills
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Search engine optimization
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Keyword research and optimization
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Website analytics and reporting
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Competitor analysis and research
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Content strategy and creation
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Paid Media (Google Ads, Facebook, Twitter, Instagram)
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Technical SEO (XML sitemaps, robots.txt, 301 redirects)
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Link building and outreach
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Google Analytics, Search Console, SemRush, Ahrefs, and similar tools.
Experience
JULY 2020- PRESENT
Improve Position, UK - Remote SEO Specialist (Part-Time)
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Tracking, reporting, and analyzing website analytics to drive strategy and improve user
experience.
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Researching and analyzing competitor websites and backlinks to gain insight into new
strategies.
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Performing ongoing keyword research, expansion, and optimization to increase organic
search footprint and drive relevant site traffic for clients’ websites.
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Creating content strategies for digital media.
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Producing and submitting monthly reports outlining progress against KPI objectives.
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Carrying out keyword cannibalization audits.
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Setting Up, Optimizing, and Managing Google Ads
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Setting Up, Optimizing, and Managing Facebook, Twitter, and Instagram Ads
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Monitoring daily performance metrics to understand SEO strategy performance using
Google Analytics, Google Search Console, SemRush, Ahrefs, and similar tools
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Monitoring Link building and outreach campaigns
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Creating audience personas, topic ideation, and page-level content outlines using tools such
as UseTopic, and Cleascope.
NOVEMBER 2019 - AUGUST 2021
RedShift Digital Marketing, US - Remote SEO Specialist (Part-Time)
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Recommended changes to website architecture, content, and linking to improve SEO
positions for target keywords.
2
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Collaborated with the SEO team to investigate critical SEO-related issues and provided
impactful solutions.
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Incorporated XML sitemaps, robots.txt files, and 301 redirects to facilitate search engine
spidering, crawling, and indexing.
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Researched and analyzed competitor websites and backlinks to gain insight into new
strategies.
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Built, implemented, and updated effective SEO strategies.
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Performed in-depth competitor reviews to check competitor activities with ad placement,
keyword use, and placement bids and landing pages.
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Collaborated with a team of writers and content marketing strategists to create
copy-promoting clients' SEO, sales, and thought-leadership goals.
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Strategized content based on Google Analytics data, geographical targeting, and keyword
planning.
MARCH 2020 - OCTOBER 2020
Guud Marketing, US- Remote SEO Assistant (Part-Time)
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Recommended changes to website architecture, content, and links to improve SEO
positions for target keywords.
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Researched and implemented search engine optimization recommendations in accordance
with the Blueprint methodology.
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Collaborated with the SEO team to investigate critical SEO-related issues and provided
impactful solutions for clients’ websites.
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Incorporated XML sitemaps, robots.txt files, and 301 redirects to facilitate search engine
spidering, crawling, and indexing.
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Tracked, reported, and analyzed clients' website analytics to drive strategy and improve
user experience.
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Maintained continuous checks on clients' SEO metrics, optimizing and enhancing campaigns
based on current trend data.
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Maximized strategic approaches by keeping a close eye on performance and making
appropriate adjustments.
NOVEMBER 2019 - AUGUST 2020
Pierre Goldman- Remote SEO Assistant
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Carried out Keyword research for websites in diverse industries using different tools
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Completed technical SEO audits for 50+ websites
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Undertook competitor research for several websites
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Conducted On-Page and Off-Page SEO using The Blueprint Method
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Creating content calendar
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Setting up and maintaining blogs
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Prospected for hundreds of link-building opportunities
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Link building using guest posts, and other techniques
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Successfully prospected and generated leads through cold emailing using Lead Kahuna,
Mailshake, and other tools
3
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Created, edited, and improved cold email templates leading to improved open and response
rates
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Setting measurable goals that demonstrated improvement in marketing efforts
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Monitoring daily performance metrics to understand SEO strategy performance using
Google Analytics, Moz, Ahrefs, and similar tools
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Managed a team of 5 freelance writers ensuring they delivered content on time using
Basecamp and email correspondence
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Developing and updating client websites and edits, online marketing of blogs and websites
AUGUST 2015 - MARCH 2018
Chiketa Eximan Services Pvt. Ltd- Virtual Assistant
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Redesigned the company website using WordPress into a modern and responsive site
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Redesigned two partner companies' websites using WordPress
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Set up and maintained blogs, website updates, and edits, keyword research, and basic online
marketing of blogs and websites
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Successfully executed an SEO campaign for the Chiketa website (for India sourcing and
China sourcing keywords), increasing traffic by 350% and leads by over 100%.
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Improved company reports by introducing data visualization using d3.js
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Successfully created a visualization map for manufacturing companies in the United States
using QGIS, and Leaflet.js
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Conducted spatial analysis using Mapbox and CartoDB Developed Python Scripts for
scrapping data from the Internet
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Conducted research on the Internet
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Prepared PowerPoint presentations
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Managed a cold calling team virtually using, skype, and email correspondence
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Researched information from the web used to create company documents
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Researched and wrote articles on the Internet of Things in Manufacturing
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Creating, distributing, and promoting, e-marketing services to a target market over the
Internet or through digital tools.
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Provided additional project management support on an as-needed basis
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Assisted in new business ventures, such as researching new business opportunities
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Performed basic, intermediate, and expert Microsoft Office functions
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Using Airtable to create, maintain and manage sales reports, correspondence, memoranda,
agendas, itineraries, and weekly reports
JANUARY 2012 - DECEMBER 2016
UpWork- Freelance Virtual Assistant and Web Developer
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Beginner full stack web developer using MEAN stack
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Creating, distributing, and promoting, e-marketing services to a target market over the
Internet or through digital tools.
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Building and Administering WordPress Websites including theme customization
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Set up WooCommerce shops; uploading products, creating coupons, and minor
customization
4
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Set up and maintained blogs, website updates, and edits, keyword research, and basic online
marketing of blogs and websites
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Updated and converted forms from Microsoft Word into Adobe Acrobat fillable forms
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Provided additional project management support on an as-needed basis
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Maintained calendars and prioritized meeting requests for management. Reviewed
incoming correspondence and identified items of special interest to management; handled
routine correspondence and prepared appropriate responses.
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Utilized automated systems to initiate and complete service orders and handle
client/customer requests.
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Continually maintain a working knowledge of all company products, services, and
promotions.
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Utilized operational systems to process requests for service or assistance
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Created reports, speaking notes, or PowerPoint presentations for meetings or client
speaking engagements
JANUARY 2009 - DECEMBER 2011
Chiketa Eximan Services Pvt. Ltd- Virtual Assistant
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Ensuring Maintenance of the company computer systems
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Web Design and Development
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Website maintenance and Administration using Cpanel
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Search Engine Optimization
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Content Development
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Design and maintenance of mailing list using phplist
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Carrying systems backup and restoration
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Installing new systems and modifying existing ones
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Customization of software to fit the organization's requirements
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Carrying out systems requirements analysis for enhancing business systems.
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Responding to user problems and offering solutions or best alternatives.
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Training end users on the best utilization of existing and new systems.
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Keeping abreast of emerging technologies and advising the management accordingly
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Deployment and Management of a LAN
Certification
HTML, CSS, and JAVASCRIPT – The Hong Kong University of Science and Technology Awarded:
January 28, 2016
Verify at coursera.org/verify/F2CS4L2BD7G4
Front-End Web UI Frameworks and Tools – The Hong Kong University of Science and Technology
Awarded: February 22, 2016
Verify at coursera.org/verify/NW2TBK36Y32T
5
Front-End JavaScript Frameworks: AngularJS – The Hong Kong University of Science and
Technology Awarded: May 26, 2016
Verify at coursera.org/verify/L2KLMSSA2LQR
Multiplatform Mobile App Development with Web Technologies - The Hong Kong University of
Science and Technology Awarded: June 30, 2016
Verify at coursera.org/verify/8SW5MMADTSMK
Server-side Development with NodeJS - The Hong Kong University of Science and Technology
Awarded: August 4, 2016
Verify at coursera.org/verify/YY5PRVFLKTPN
Education
JANUARY 2002 - DECEMBER 2006
IMIS, UK- Higher Diploma
Higher Diploma in Management of Information Systems
