Jolomi Afejuku

JOLOMI AFEJUKU Lagos Nigeria | --| www.linkedin.com/in/jolomi-afejuku PROFILE SUMMARY Results-driven Digital Marketing Specialist & Virtual Assistant with expertise in Social Media Management, Project Management, Content Strategy, Sales Funnels, and Facebook and Instagram Ad campaigns. Skilled in leveraging data-driven strategies to enhance brand visibility and drive engagement. Adept at CRM Management and Workflow Optimization to support Business Growth. AREAS OF EXPERTISE ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ ●​ Social Media Management Facebook & Instagram Ads Content Strategy, Creation and scheduling Graphic Design Sales Funnel and Lead Generation Project Management and Process Workflow Optimization Customer Support and CRM Management Data Analytics and Reporting Competitive Analysis and Business Intelligence Research Problem Solving Management and Administrative Skills Time Management Verbal and Written Communication PROJECT ACCOMPLISHMENTS ●​ Created detailed customer avatars to refine ad targeting resulting in 40% increase in conversion rates ●​ Launched and optimized a Facebook & Instagram ad campaign tailored to specific customer personas ●​ Developed and executed a content calendar that improved brand awareness and increased organic reach by 50%. ●​ Created eye catching social media graphics and posts using Canva, resulting in 50% more engagement.​ ●​ Boosted Facebook page engagement by 50% by implementing interactive posts and reels ●​ Created a sales funnel that increased lead generation by 40% ●​ Designed and customised travel itineraries and experiences resulting in a 90%customer satisfaction rating ●​ Analysed competitors’ social media strategies and implemented data driven improvements ●​ Oversaw and coordinated multiple projects ensuring 100% on time delivery while maintaining client satisfaction WORK EXPERIENCE Freelance Digital Marketing Specialist & Virtual Assistant​ Self-Employed ​ January 2024 - To Present ●​ Managed Social Media Accounts for Clients, and assisted in Content Creation, Scheduling and Engagement Tracking. ●​ Developed and executed Facebook and Instagram Ad Campaigns and Audience Targeting to drive traffic and sales. ●​ Analyzed Marketing Performance Data to refine strategies and improve campaign results. ●​ Designed Sales Funnels that improved Lead Generation and Customer Acquisition. ●​ Assisted Clients with Email Marketing Campaigns ●​ Designed Eye-Catching Graphics, Social Media Posts, and Marketing Materials using Canva. ●​ Conducted Market Research and Competitor Analysis to Identify Growth Opportunities and Improve Marketing Strategies ●​ Provided Project Management Support to improve Workflow Efficiency ensuring smooth Execution of Digital Marketing Strategies. ●​ Managed Administrative Tasks, including Email Support, Calendar Management, and CRM Updates. Operations/Client Relationship Management​ Reliable Tours and Travel – Lagos, Nigeria​ October 2021 - December 2023 ●​ ●​ ●​ ●​ ●​ ●​ Managed travel accounts for 25 corporate clients and several individual clients Advised clients and helped them find the most suitable options for their tours or independent travel Ensured that all services are booked well in advance of the date of travel Identified opportunities to improve operational and service methods/procedures Promoted and marketed the business, using different channels to sell travel and tour packages Researched products and destinations to meet customer requests for personalized travel and sustainable tourism ●​ Maintained close communication and collaborated with travel partners to manage bookings Food Headquarters (December 2019 – September 2021) Customer Service Associate ●​ Handled customer inquiries and provided information about the menu, pricing, orders, and delivery options through phone calls, email, chats, and social media ●​ Ensured correct payment processing and maintained detailed records. ●​ Addressed customer complaints, concerns, and issues related to orders, delivery, or services ●​ Monitored social media platforms for customer feedback, responded to reviews, and proactively addressed any negative comments. ●​ Ensured a positive customer experience while maintaining a professional online presence for the restaurant. Personal Assistant​ September 2018 - August 2019 M.I.C Royal Limited – (National Youth Service Corp) – Lagos, Nigeria​ ●​ Scheduled appointments and managed administrative duties ●​ Supervised support staff. ●​ Organized and executed funerals. CERTIFICATIONS Digital Marketing Skills Institute​ Social Media Management ALX​ Virtual Assistance Februrary 2025 – March 2025 January 2025 – March 2025 ACADEMIC QUALIFICATION University of Ibadan – Oyo State Nigeria​ BA, Philosophy INTERESTS Reading, Fitness, International Travels, Shopping, Movies REFEREES​ Available on Request September 2014 – May 2018