Johnny Testa

Top performing Senior Marketing Leader offering 15+ years of experience designing, managing, and optimizing the digital marketing strategy for leading international B2B and B2C corporations. Recognized as an influential change leader who gains consensus amongst – and partners with – team members, external agencies, and senior leadership to launch innovative programs and initiatives. Offering a robust business acumen and a proven history in identifying client needs, assessing market potential, leveraging performance analytics, and introducing improvements that satisfy immediate and long-term objectives. Confident communicator who builds strong working relationships, delivers engaging presentations, translates complicated information into understandable terms, and effectively collaborates with diverse stakeholders.

 My services include:

• SEO/SEM (keyword research and planning)
• PPC management for Google Ads, Linkedin Ads, plus social media platforms
• Social media management
• Website maintenance and optimization
• Content optimization + management/creation
• Influencer marketing
• Business development
• Project management
• E-commerce management
• Email marketing
• Experience with Hubspot CRM + Marketing Hub
• Experience with Salesforce CRM
• Event planning and organization (tradeshows + special events)
• Lead generation support