Johnny Crow

Examples of Web Copy Blog PostsPublished and Unpublished By Johnny Crow Example 1 Benefits of Business Reviews Here at (company name) we understand that happy customers are often more engaged, but isn’t always known is that they help you in bigger ways than just being a good customer. They do free advertising, create content, and increase the exposure of your brand to multiple platforms. This can have quite a large impact​ on creating trust, loyalty, and bringing in new business. When customers are happy they spread your brand and awareness with them. This can result in a higher amount of people searching organically about you or your services. Just one set of reviews isn’t going to change much, so it is a waste to try to “buy” reviews from people selling these services. A steady stream of reviews and mentions or searches will be considered when companies like Google try to determine where you should be listed. Free Advertising and Content Reviews are a great way to determine what is being said about your brand online. Collecting them and making them available in a centralized area can be great for other consumers and can help with researching new advertising avenues and discovering what works and what doesn’t. The best part is that this amounts to free advertising and your customers have created content for your business and about your business. All this data is great for you and can paint a picture of your brand online and gives you a knowledge base to work from to improve your business even more. Build Trust – Gain Customers The ​data collected by Invesp​ shows that 90% of consumers read at least 4-6 reviews online and 72% will only take acting after reading a positive review. This can be fantastic if you have a lot of great reviews, and can a hard impact on your brand if there are negative reviews. However, many review sites allow for engagement with consumers and give businesses a chance to respond. You can repair relationships, solve customer issues, and gain customers. If they see you act and care about consumers experiences it can turn a negative into a positive. With more and more people using and relying on the internet and social media they have found that 88% of consumers trust online reviews as much as personal recommendations. (company name) hopes you can benefit from this information and will use this to build up your business and engage with consumers more. Example 2 Helpful Guide to Social Media Image Dimensions When posting on social media, whether it is advertising, marketing, or just creating a cover photo or avatar for a platform it can be hard to nail down the right format and dimensions they each require. While just having the basic info might help you also need to make sure a certain there aren’t obstructed areas on your photos or how an image my scale when it becomes a thumbnail. These are all things that can seem frustrating. While this will never be a simple task. We at (company name) are offering you a quick reference guide to several social media platforms based on the wonderful ​infographic by Spedfast​. We hope you keep this valuable resource on-hand the next time you are dealing with images for social media platforms. These include format, aspect ratio, and file size. All dimensions are in pixels, width x height. Quick Reference for 5 of the top Social Platforms ● ● ● ● YouTube a. Channel cover images: Varies by the viewing platform b. Channel icon: 800 x 800 c. Video thumbnail: 1280 x 720 Facebook a. Cover image: 828 x 315 b. Profile image: ≥180 x 180 c. Shared image: 1200 x 900 d. Shared link preview image: 1200 x 628 Twitter a. Header image: 1500 x 500 b. Profile image: 400 x 400 c. Timeline image: 506 x 253 LinkedIn a. Banner image: 1850 x 200 ● b. Profile image: 400 x 400 c. Cover image: 1536 x 768 d. Shared image: 350 pixels wide e. Shared link preview: 180 x 110 f. Logo image: 400 x 400 Google+ a. Profile image: 250 x 250 b. Cover image: 1080 x 608 c. Shared image: 506 pixels wide d. Shared video: ≥506 x 284 e. Shared link image thumbnail: 150 x 150 Example 3 Lessons from Viral Marketing Like us at (company name), I am sure you are no stranger to the idea of things going viral, usually an image or video, but It can be anything if it triggers specific things in people. This can have a massive impact, especially when businesses are the target. This can create social engagement, brand interaction, and brand advocacy or loyalty. So, what is it that we can learn from these viral campaigns? ​ arvard Business Review​ did a study of various internet viral sensations and determined that two things H were the biggest factors in helping it break through the noise and reach viral status. The first is Social Motivation, the second is a Psychological response. Each of these in their way provoked people in various ways enough for it to create a reaction, which increases engagement, and it also induced them to share it on, spreading the effects. Using this data, we can then tailor our content to trigger these in readers or viewers of your content. Motivation Why should people share your content? Does it make them want to share for personal reasons, do they find it funny, or in support of a cause? Using emotional drivers in your content can evoke viral success, specifically surprise and anticipation. So, what we can learn from this is to create content that has the emotions of: ● Curiosity ● Astonishment ● Amazement ● Admiration ● Uncertainty Using these can create ​intense interest​ in your content and will often lead to a higher amount of shared content. Response How does your content make your customers feel? Once you have the emotional response you are looking to capitalize on, make sure you tie it to your brand. When you find a way to link your product or service to that set of emotions within your target audience you can increase exposure and advocacy. While using negative emotions can have an impact, you will want to make sure that the reaction creates a positive reflection of your brand. (company name) hopes you will use this information to increase your exposure and use it across all platforms. Example 4 Optimizing Video Content Exposure With video quickly becoming the main choice for marketing today (​87% of online marketers use video content​), you will need to make sure that your content and videos are found by today’s search engines. Using the same techniques we use to promote blog posts and articles can be used for video. While most people know that Google is the #1 search engine, you might find it hard to take that YouTube is now the #2 most used search engine today. With one billion users, this creates a huge potential to reach on a new platform. What you might not know is that ​82% of Twitter​ users watch video content on their platform. These facts only highlight the need for proper video content exposure. Here at (company name), we have used these methods to improve search exposure for all our videos regardless if they are on YouTube, or hosted on our server. Titles, Titles, Titles! This biggest factor in people finding your video content is using a title that pops. It needs to be short and no more than 60 characters, and include words that people will more than like search. Google, YouTube, and others use this title to rank their results, so make sure yours is easily found. Detailed Descriptions Descriptions are a wonderful space provided that not only improves your search exposure potential but also gives you ample room to add written content and provide links to more of your content that people may want. 1000 characters is a lot of room but make sure you include the most pertinent data in the first few lines (approximately 100-200 characters). Think of it as a short blog or article, use it to articulate your key points in the video. This makes it easier for spiders to crawl your video content. Closed Captioning (Transcript) Probably the greatest addition to YouTube and online video since monetization. This can be a big plus to people wanting their videos searched by most search engines and improving exposure. You can write the transcript of the video that can be displayed synced to your video, this data is searchable, and it allows for you to reach a much wider audience than before. If you are not using this feature then you are missing out on an exponentially growing list of potential people it could be exposed to. (company name) hopes these tips to optimize video content for greater exposure can and will help you. Example 5 Top 3 Review Sites for Small Businesses Small business owners can’t always afford huge marketing campaigns or advertising like bigger companies and in today’s market, it can be hard to stand out. The best method for most smaller businesses to get new clients is word of mouth. However, with the advent of the internet and social media, it may seem hard to get business when people connect face to faceless. More and more people are using web searches and social media to find the “best” places to shop, eat, or even to find doctors. Review sites and filled the void left by the lack of in-person word of mouth. This can be a big boon to small businesses who know how to manage their visibility and use them effectively. Here are (company name)’s top 3 choices for review sites that can help small businesses. Google It’s hard to argue how effective google can be for small businesses. However, they offer ​Google My Business​ which offers a free listing. You can make sure your contact and location information is correct, you can control what photo is seen when people search for you. You can even target people with news and updates and even offers. The best thing is your ability to engage with customers, to build strong relationships and respond to reviews. All for FREE. Facebook The largest social network anywhere in the world, having over 1 billion users. This might seem a bit much for just a small business, however, it allows you to not only maintain a free business site that you control what is allowed and what isn’t. You can also use ​Facebook Ads​ to promote your business on any budget. You can also target specific audiences, allowing for a greater return. Reviews are also a big part of Facebook allowing for direct engagement and response. Angie’s List Angie’s list can be wonderful for any small business, at least if you run an honest and pro customer company. Angie’s is a paid service, though they do currently offer a ​free plan​ and two plans for more invested companies. It can be great as people who post reviews take time and effort to give others a solid idea of what you offer. Angie’s offers conflict resolution in case of a bad review. Using this review site can have a large impact on finding a customer that care and will remain loyal. This is a must for any small business. We at (company name) hopes these 3 review sites will help your small business grow and reach even more customers as it has helped us. Example 6 Social Media Copywriting for New Media Attention spans of reader today has changed how we offer media, content, and marketing. You may have amazing advice and spot-on copywriting skills, but if you can’t grab and keep the attention of readers today within a few moments none of that will matter. With the change in medium, you need to tweak or completely change your strategy for specific environments. You can still use old tricks, just in newer formats. An easy example is “Click-Bait” headlines are an example of an old technique in a new media. It is pure psychology, you need to think outside of the box when it comes to newer platforms for your content. Do you want greater reader engagement? Here are some helpful tips (company name) created to get you more attention and retention on social media. Understanding the purpose of different platforms While you may have a firm grasp of technique and copywriting, you may not understand the value or the proper way to use a new platform. Here are some examples of ​new media platforms​ and what they can offer: ● Facebook​: This platform is currently used for both entertainment and for new, but can also be a great marketing tool to narrow down the target audience. There is a trend toward video content which itself can be seen as a separate platform integrated within Facebook. Using this platform will drive more traffic to web content than most other social media platforms. ● ● Twitter​: Labeling itself as a news platform, it is a promotion and curation tool that can drive new readers to web content. It can also be great for short to marketing campaigns designed around the short term or exclusivity campaigns. Using proper #hashtags to find promote is essential. Instagram​: Geared toward visual audiences, its platform is derived from static photos and short video clips. While it won’t drive a lot of traffic to web content can be great to show brands, products, or marketing material that helps create loyalty and intrigue. The best-known example of using Instagram for marketing is Gary Vaynerchuk, who has created a huge following using this and other social media platforms. There are several other platforms that you can use that should be used when targeting specific audiences. Which brings me to the next topic. Know your audience One of the greatest threats to any advertiser, marketer, brand, etc. is not knowing your ​true audience​. The better you know your audience the better. Geographic data, demographic data, psychological data, all can have an impact on targeting the right people on the right platform. To get the kind of data you need, conduct market research, search for similar products, blogs, companies and get as much detail as possible. Another great way to get data is by monitoring different social media sites. This can also help you determine not only the audience but the platform and the type of content you will create. If you had an audience that used Facebook and Instagram more than other social media, you might try creating a short video campaign or meme-like content to drive the reader to your web content. Once you have determined your audience, then you can start the process of targeting your content and your techniques to fit within their preferred platforms, which can save you a lot of time and money. We at (company name) hope this helps you in improving your social media copywriting. Example 7 Techniques to Improve Blog Posts With ever-changing dynamics needed to increase exposure and short attention spans of readers, it can make it difficult to create content that people will read and that search engines will like. With just a few simple steps you can help improve how many find and read your blog. The first thing to understand is that the longer the blog post, the more likely it will be seen by people looking for content like yours. However, readers often feel overwhelmed with a lot of information. So, the question is, how do we rectify these two opposing factors? The techniques we use here at (company name) may help you in improving your blog content and reader retention. Make Your Blog Scannable You can still create a longer blog post (try to aim for a minimum of 300 words) this allows for the web crawlers to figure out what your post is about. This, in turn, creates a greater chance of exposure for each post. Most people only have an average ​attention span​ of 8 seconds. Most readers don’t even read more than 20% of the content​ and only 10-20% even make it to the bottom of your blog post. The most read information is highlighted information, such as headers and links. With more and more people using mobile devices to read blogs and use social media, means that they see less. Tiny screens offer less of a window for your information. Make sure you can grab their attention quickly and keep them there with easily readable and scannable content. Break Your Content Up Break up your content into smaller paragraphs of 2-3 sentences. Tighten up your writing and hook your readers in with concise information that they can glean easily when scanning the page. Get rid of run-on sentences and long-winded prose. Keep it quick and witty. Don’t be afraid of bullet points, subheadings, or including links to grab the attention of the reader. ● External links: Grab the readers attention and can provide help with back-linking. ● Internal links: Will help the web crawlers discover more of your posts and help readers find more valuable content and keep them on your site. ● Never try to force content on readers, let it be organic while trying to use these simple techniques as we use here at (company name). This will not only improve overall exposure but also keep your audience there longer.