John Wheeler Rappe

John Wheeler-Rappe Email:-Business Cell: - Portfolio: https://cargocollective.com/johnwheelerfreelance SUMMARY I’m an award-winning writer, with 15+ years’ cross-channel experience as a copywriter, copy editor, content strategist, social writer, email marketer, PR communication specialist, and branding expert. My web copy and content, email campaigns, white papers, case studies, blogs, bylines, and branding/analysis decks have been pivotal in driving higher sales traffic and market visibility for companies and agencies alike, including AppNexus/Xandr, Audible, BitPay, Bloomberg, Buckman, Ciena, Curastory, DIRECTV, FirstLight, Frontier Communications, Harman Kardon, Interpublic Group, IPG Mediabrands, Razorfish, Teleflex, JBL, Ketchum, Mercedes-Benz, Microsoft, PayPal, Rainforest Connection, UNiDAYS, Qohash (data cybersecurity), and West Pharmaceutical. My articles have appeared in Forbes, AdAdge, Digiday, TechCrunch, The Drum, CNBC, New York Magazine, and elsewhere. SKILLS 360 Advertising, Adobe Acrobat Pro, Adobe InDesign, Adobe Photoshop, Audience Personas/Targeting, Basecamp, B2B/B2C, Blogging, Brand Auditing (Voice, Tone, Brand Style Guides), Business Intelligence, Bylines, Campaign Performance Monitoring, Case Studies, ChatGPT, Client Interface/Pitching, CMS Platforms: HubSpot (certified), Competitor Analysis, Contently, Conceptual Storytelling, Content Strategy, Copywriting, CRM, Data Management, Data Storytelling, Email Campaigns (B2C, B2B, and Event), Environmental Tech, ERP Systems, Figma, Film, Final Draft, Finance Automation, Generative AI (ChatGPT and Gemini), Ghostwriting, Google Analytics, Hootesuite, Internal Communications, JIRA, Legal Review, Marketo, Microsites, Microsoft Office Suite, Podcast Scripting, Proofreading/Editing/Quality Assurance, PR Announcements, Public Relations, Radio Spots, Screenwriting, SEO, SEM, Short-Form Copy, Social Media Campaigns, Sustainability, Teamwork, Technical Writing, Technology Writing, Thought Leadership Articles, Time Management, Trello, Video Scripting, Webflow, White Papers, WordPress, Wrike EDUCATION Columbia University Master of Fine Arts, Film, Aug 2006 – May 2011 Iowa Writers’ Workshop Master of Fine Arts, Creative Writing, Aug 2002 – May 2004 Kenyon College Bachelor of Arts, History, Aug 1996 – Dec 2000 PROFESSIONAL EXPERIENCE Freelance, Remote05/2019 – Present Copy Lead/Senior Communications Specialist/Content Strategist Developed website copy, award-winning content, social campaigns, internal comms, PR releases, PR awards submissions, and branding strategy (voice, tone, mission, purpose, core values, and competitor analysis) for a range of different companies and agencies, both startup and blue chip. Clients have included Corporate Visions, Ketchum (Public Relations/Employee Comms), IPG Mediabrands (onboarding website), Microsoft, Interpublic Group (Public Relations/Employee Comms), West Pharmaceuticals (Healthcare), Qohash (data/cybersecurity), and Teleflex (HCP). Access Marketing Company, Remote01/2021 – 06/2021 Senior Copywriter and Content Developer Wrote website copy, email campaigns, and long-form content for an agile advertising agency based in Denver, CO. Clients included Ciena, Verizon, T-Mobile, FirstLight and other large national and regional carrier networks. UNiDAYS, New York, NY10/2017 – 05/2019 Managing Editor, Gen Z Insights Planned, pitched, and wrote long-form blog, audio, and video assets for UNiDAYS, the world’s largest student affiliate marketing platform. Using HubSpot’s CRM platform’s audience analytics as well as my own writing (and editing) rules and best practices, I raised our active monthly B2B blog readership by 2400% over a single year. AppNexus/Xandr, New York, NY07/2015 – 08/2017 Senior Copywriter/Content Writer/Editor Was the sole designated in-house copy- and content writer for AppNexus (founded by Brian O’Kelley, the inventor of programmatic advertising). After Google and Facebook, AppNexus was third in the world in terms of the reach and scale of its ad-tech platform. Led all copy efforts behind three separate versions of the AppNexus website – and wrote in-depth technical and legal/data privacy copy for AppNexus. Wrote regular blog content for the AppNexus Impressionist as well as PR releases. I also wrote numerous bylines for the likes of Forbes, TechCrunch, AdAge, The Drum, Digiday, and CNBC. I also helped write and edit numerous white papers and case studies. Developed all digital messaging for external-facing events like AppNexus Summit, AppNexus Optimize, and AppNexus Publishers’ Forum. Audible & Amazon, Newark, NJ07/2014 – 05/2015 Contract Senior Copywriter Developed and wrote the single-most profitable 48-hour sales campaign in Audible history (to that date). Campaign reached millions of Audible members. Developed and wrote a sales campaign for Kindle with highest customer response in Audible history (to that date). Campaign reached 200,000+ Kindle users. Concepted and pitched numerous high-level creative initiatives for both Audible and Amazon including an original podcast series about the future of Newark, New Jersey. Rainforest Connection (RFCx), Brooklyn, NY07/2014 – 12/2017 Content Strategist (Part-Time) Strategized, promoted, and was instrumental in raising double the amount needed to finance a new environmental tech social enterprise rated one of the top-10 Kickstarter campaigns of 2014. Wrote RFCx’s new website using SEO best practices and wrote project proposals for new RFCx projects in Bolivia, Peru, and Brazil. Razorfish (Mercedes-Benz and Various), New York, NY03/2014 – 06/2014 Freelance Senior Copywriter Redeveloped and wrote a website for Mercedes-Benz USA. Assisted in rewriting an extensive component of the revised Ford Motor website. Rewrote the entire website for Follett Educational (third-largest bookseller in the United States after Amazon and Barnes & Noble). Harman International, Stamford, CT03/2013 – 06/2015 Freelance Senior Copywriter Various times throughout 2013 – 2015. Served as the principal digital and print ad “voice” for Harman International audio brands including Harman Kardon, JBL, AKG, Infinity, and Revel. Retail sales at Harman rose by $600MM in the last quarter of 2014 after the products I wrote for came to market. Freelance (Disney, PBS, DIRECTV, ADP and Various), Brooklyn, NY03/2013 – 03/2014 Freelance Senior Copywriter Worked as part of a team to conceptualize, develop, and write cross-platform campaigns for Disney on behalf of McGarry-Bowen. Wrote copy for several Disney video spots to be aired on Disney Cruise Lines®, the Disney Adventure Club official website, and on video screens at John Wayne Int'l Airport in Orange County, CA. Wrote a desktop and mobile website for DIRECTV’s LifeShield® home security system. Developed one-sheet pitch-decks to promote the PBS mini-series How We Got to Now, starring best- selling author Steven Johnson. Thomasnet (Dupont and Various), New York, NY10/2011 – 03/2013 Content and Social Media Strategist Developed websites, wrote blogs, and scripted social media campaigns for American and Canadian tech and industrial companies including DuPont, Telairity, and Keystone. Managed and proofread a team of two freelance writers while pitching and writing blogs for 30+ client accounts every month. New York Magazine, New York, NY06/2008 – 06/2014 Nightlife Writer Wrote deadline-intensive nightlife copy and content for the online edition of New York’s largest entertainment magazine. AWARDS Screenwriter's Fellowship, Columbia University School of the Arts, 2008 Chosen from 90+ MFA candidates Truman Capote Fellowship, Iowa Writers' Workshop, 2003 Chosen from 2,500+ applicants LIST OF MAJOR CLIENTS ADP, AppNexus (Xandr), Audible, BitPay, Bloomberg, Ciena, Collins Aerospace, CNBC, Corporate Visions (various), Digiday, DIRECTV, Disney, FirstLight, Follett Educational, Forbes, Ford, Genemod, Interpublic Group, IPG Mediabrands, Harman Kardon, Hilton, JBL, Ketchum, Marriott, Mercedes-Benz, Microsoft, New York Magazine, Nissan, Rainforest Connection, Revel, Samsung, Teleflex, T-Mobile, UNiDAYS, United Technologies, Verizon, West Pharmaceuticals