John Talaguit

John Anthony O. Talaguit Purok 2, Sta. Cruz, Badelles Compound, Tomas Cabili, Iligan City Mobile: - Email:- PERSONAL SUMMARY Highly driven and results-oriented SEO Specialist with 7 years career experience in e-business optimization organizations. Adept in original content development search friendly architecture solutions and keyword research. Possesses excellent problem-solving and analytical thinking skills. CAREER HISTORY DIGITAL MARKETING Specialist – January 2013 - present Responsible for the development and management of digital marketing programs. Designed and led a new lead-generation website project www.maverickwebmarketing.com from the ground-up, resulting in 121% leadform submissions increase over year. Duties;  Led and managed a large outsource team including coders, user interface designers, project managers, writers, and PPC experts.  Developed new Paid Search strategy and directed execution of PPC campaigns that resulted in 109% improvement in paid search traffic and 151% improvement in conversation rate over year.                  Manages digital budgets and improves performance of Paid Search advertising and organic search traffic. Utilizes A/B testing and multivariate analysis to improve conversion rate of website visitors. Translating client's goals and objectives into actionable and measurable digital marketing programs. Delivering multi-channel campaigns across email, web, and mobile, and social media. Identifying key areas for improvement. Creating, managing and editing content in a web-based environment. Providing support to other production team members. Managing Google AdWords campaigns. Defining campaign goals. Monitoring social media channels for trends and opportunities. Creating an inbound and outbound digital marketing strategy. Conducting keyword research. Driving new digital sales. Making recommendations to senior management. Uploading website content using content management systems. Managing key external and internal partnerships. Maintaining e-commerce platforms and applications. Executing e-mail marketing programs. Professional Website Content Manager     Providing consistent and effective website online presence. Communicating and coordinating projects across team members. Keeping up with current and emerging web technologies. Regularly tracking and evaluating website objectives using laid-out site metrics. Effective Customer Service Representative      Handling queries in the best interest of both customers and company. An intimate knowledge of the customers’ needs. An empathy for the customer’s situation. Clearly communicating with customers in both written and oral means. Building a long-term relationship with both customers and company. Skills:           Microsoft Office Applications savvy. Experienced in using Content Management Systems (WordPress, Drupal, etc.) Social Media Savvy (Facebook, Twitter, LinkedIn, etc.) Able to design layout/mockups for web pages using Adobe Photoshop. Exceptional communication and organizational skills. Ability to understand, and execute complex written and verbal instructions. Able to maintain customer confidentiality. Ability to build consensus and work effectively within a cross-departmental team. Ability to work under pressure and independently. 3-5 Years’ Experience in the Customer Service and Marketing Industry. KEY SKILLS AND COMPETENCIES Marketing  Experience with digital and online publications.  Ability to prioritize and handle multiple requests concurrently.  Proficient in salesforce.com, Hubspot, call tracking and other marketing automation systems. Personal  Constantly challenging boundaries.  Always looking for ways to enhance personal expertise.  Ability to influence cross-functional teams.  A team player and be able to work with other departments. Experience SEO Specialist RST Developments Inc. – 2 years -) With developers account executives marketing professionals client organizations and management personnel.  Manage campaign expenses to ensure adherence to budget and estimating costs to avoid discrepancy reconciliation.  Develop link building strategies to improve SEO positions for targeted keywords; analyze and recommend website architecture changes. SEO Specialist KG Technologies- 1 year (2012)  Collaborated with client’s pre-strategy phase to gain insight into client/company objectives to effectively develop comprehensive marketing programs.  Researched partnership and link-to sites and promotional venues and instituted metric and measuring tools.  Instructed and educated clients in SEO and SEM terminology to cater programs and strategies to fit individual businesses. SEO Specialist Ryse Lead Solutions- 2 years -)  Reviewed and analyzed client website and blogs in preparation of detailed SEO and SEM strategy reports.  Improved organic search results and pay per click (PPC) campaigns through research and identification of profitable keywords.  Created original SEO content and implemented semantic HTML for client websites. SEO On-Page Optimization Specialist for CRSEO Responsibilities:  Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.  Track, report, and analyze website analytics and PPC initiatives and campaigns.  Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.  Optimize copy and landing pages for search engine marketing.  Perform ongoing keyword discovery, expansion and optimization.  Research and implement search engine optimization recommendations.  Research and analyze competitor advertising links.  Develop and implement link building strategy.  Work with the development team to ensure SEO best practices are properly implemented on newly developed code.  Work with editorial and marketing teams to drive SEO in content creation and content programming.  Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Skill:  Proven SEO experience  Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.  Solid understanding of performance marketing, conversion, and online customer acquisition  In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)  Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)  Experience with A/B and multivariate experiments  Working knowledge of HTML, CSS, and JavaScript development and constraints  Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM AREAS OF EXPERTISE Digital marketing campaigns Web Analytics Brand/Reputation Management Site Management Social Search Marketing Search Engine Optimization Audience growth Work Summary: Currently Unemployed SEO Site Auditor and Project Manager for Digital Marketing Projects: January 2014 –Present Virtual Assistant: 2010 Website Content Manager: 2010 Freelance Writer SEO Optimized Article Writer: 2010 Excentrix Outsourcing, Inc. Call-Center Agent/Team Lead of Internet Marketing Department:- SSS Philippines- Local Branch Field Inspectorate Department-Account Management Assistant/Trainee: 2008 Jollibee Foods Corp. Service Crew/Events Organizer/Marketing Assistant: 2007 Philippine Department of Environment, Local Branch Accounting Assistant: 2006 Companies I’ve worked for:  RST Developments Inc. – 2 years -)  Ryse Lead Solutions- 2 years -  KG Technologies- 1 year ( 2012)  CPR First Aid- 5 months ( 2013)  Idingo- (October –April 2015) 6 months  Increase Your Profits- 6 months (April – September 2014)  Valhalla Gaming- 7 months ( August- March 2016) ACADEMIC QUALIFICATIONS Education Mindanao State University, Philippines AB English- 15 Credited Course Units AB Political Science- 42 Credited Units Bachelor of Arts in Sociology- Bachelor's Degree Additional Contact Information: Contact me: Gmail Account: Selfreliantguy Skype Account: Gamesandgadgetz Yahoo Account: Gamesandgadgetz Additional information: Date of Birth: January 15, 1986 REFERENCES Work Description:Lead SEO Project Manager Company Name: Idingo Contact Person: Eyal Nayowitz Email:-Work Description: Technical SEO Project Manager Company Name: Increase Your Profits Contact Person: Derrick Email:-Work Description: SEO/Digital Marketer Company Name: Ryse Lead Solutions Email:-Your DISC personality type Your unique sequence of scores characterizes you in a specific way. The positive impact you are likely to make on people is: You act in an assertive, diplomatic way and strive for a stable, ordered life. You are goal orientated but tend to avoid risk taking. You handle pressure well - you push yourself and expect others to do the same.