John Rodney Tantuan

John Rodney A. Tantuan National Capital Region, Philippines (--CAREER SUMMARY An experienced and goal-driven marketing professional with more than 5 years proven work experience and track record in overseeing and developing strategic traditional & new media initiatives, designed to help companies reach short- and long-term business goals. With hands-on practical experience in business intelligence, global research, healthcare, education, and insurance. Proficient in marketing & communications for both B2B & B2C, content development & management, social media marketing, lead generation, search engine optimization (SEO) and search engine marketing (SEM). AREAS OF EXPERTISE ● Social Media Marketing ● Business Process Improvement ● Project Management ● SEO & SEM ● ● ● ● Brand Development Data Analytics PR & Communications B2B & B2C Marketing WORK EXPERIENCE Digital Marketing Manager & Coordinator Oxford Business Group, Ortigas, Pasig City September 2021 – September 2022 Collaborates with the entire marketing & public relations group on campaign ideation, creative strategy, segmentation, targeting & budgeting across SEM, display, and social advertising channels. Responsibilities include leading both paid & organic social media content development and management across platforms such as Facebook, Instagram, Twitter, LinkedIn & YouTube. Optimizing website traffic through SEO & SEM. Additionally, managing the CRM systems to improve digital footprint, publishing of content through CMS, analytics review, and report on digital advertising & web metrics for leads conversion, and collaboration with cross-functional teams to fulfill overall digital aspects of client contracts. Notable projects: ● Achieved a 404% increase in people reached on Facebook, 228.7% on LinkedIn, 47% on Twitter. We measured it using the metrics provided by the said social media platforms. Have done various adjustments to the market targeting system of their social media so we can reach more people by spending less—getting value for money. Digital Marketing & Business Development Manager - Freelance Rose’s, Don’s, and Daniel’s Place Resorts, Tagaytay City October 2021 – present Responsible for developing and growing the property’s social media platforms through online advertising on Google and Meta platforms (Facebook & Instagram). Developed SEO strategies, define content, and keyword optimization strategies in accelerating awareness. Analyzed and developed reports on digital advertising and web metrics. Assistant Marketing Manager Adventist Medical Center Manila, Pasay City February 2020 – August 2021 Led the marketing efforts and partnership projects with HMOs, sponsorships, and cross-promotional marketing opportunities and relationships for all related medical industries. With hands-on experience in charting out marketing strategies which contributed to the enhancement of business volume and achievement of profitability norms of the company. Kept abreast on competitor landscape and trends and executed market penetration strategies. Notable achievements: ● ● ● Developed, managed, and implemented promotional plans and handled communication tools for the brand building including the ATL and BTL marketing activities. Spearheaded the launch of the company’s social media assets and marketing via Facebook & YouTube. Developed an awareness marketing campaign to encourage people to take health check-ups. Gaining an increase of 18% in annual health check-ups after a year of running the “Lifestyle is Medicine,” an organic morning health show developed in-house. Year on year comparison from January 2020 vs January 2021, metrics have shown a significant increase of out-patient check-ups. Assistant Marketing Manager Manila Adventist College, Pasay City February 2020 – August 2021 In parallel with marketing the hospital arm, led the establishment and implementation of strategic marketing and business plans designed to capitalize on marketing opportunities and achieve growth, by assessing competition. Provided lead support to the Marketing Director on strategy, content development, creatives, and overall integrated marketing communications. Notable achievements: ● ● ● ● Led logistics, promotions and strategy, ATL & BTL marketing for collegiate promotions. Developed out-of-home (OOH) materials such as billboards and other ATL marketing collaterals. Successfully managed D2C marketing initiatives such as SMS & email marketing campaigns. Increased the number of enrollees by 25% after implementation of a 6-month marketing strategy “MAC Rebrand 2021.” With year on year comparison from August 2019 vs August 2020. In parallel, developed the creation of the brand guidelines/book which gave the institution an identity of its own. Sales & Marketing Associate Commonwealth Insurance Company, Manila City June 2017 - February 202 Sought out new clients and developed clientele by networking and generating prospective leads, calculation of premiums and establishment of payment methods, while maintaining a database of individual insurance policies including but not limited to vehicular details such as chassis and engine number, et al. Worked closely with global car manufacturers such as Toyota, Mitsubishi, and Ford dealership executives and staff, while ensuring excellent after-service and insurance claims duties. Notable achievement: ● Generated a 20% increase of clients due to website and social media presence. Using the leads from inquiry forms as KPIs, this has jumpstarted the organization’s digitalization. Marketing Operations Staff Foremost Insurance Agency Corporation, Manila City June 2017 - February 2020 Initiated the initial brand building of the insurance agency in various dealerships which included Lotus, Toyota, Ford, and Mitsubishi. Prepared and delivered insurance policies while providing front and back office support on day-to-day operations. CAMPAIGNS & PROJECTS AMCM x Unilab Inc.: Alagang Doctor, Alagang Ospital Creative Writer & Coordinator September 2020 - November 2020 AMCM - Lifestyle is Medicine Live Show Host June 2020 - February 2021 DWBL 1242 – Adventist World Radio Radio Jockey June 2020 - February 2021 JazzyPay Online Payment App Creative Writer & Coordinator October 2020 - December 2020 PROFESSIONAL CERTIFICATIONS ● ● Google Ads Search Certificate (2022 - 2023) Google Analytics Certificate (2022 - 2023) AFFILIATIONS ● ● ● New York Marketing Association (2022 - present) Philippine Marketing Association (2022 - present) Philippine Junior Marketing Association (2016 - 2018) EDUCATIONAL BACKGROUND Master’s in Marketing Communications De La Salle University - Manila 2020 - present Bachelor of Science in Marketing Management Manila Adventist College (2018) ** References available upon request **