John Bangal
Metro Manila, National Capital Region, Philippines-linkedin.com/in/amazonppchero
Summary
I love spreadsheet and fell in love with Amazon PPC.
My adventure started in 2015. My passion for data got me here.
Each product is unique. I can bring success to products with the right keyword, right bid, strong strategy and
optimization. My job is to put product above its competitor.
If you're looking for the right Amazon Paid Manager / Director. Let's discuss your goal and get things done!
Experience
Amazon Marketing Director (PPC)
JDS Marketing Co
Sep 2020 - Nov 2021 (1 year 3 months)
• Oversee 17 Amazon Accounts
• Hands-on Team Management
- Monitor daily and weekly performance, ACOS, profit and spend across multiple brands
- Tracking growth to ensure effectivity of strategies implemented
- Collaborate with Team and brainstorm ideas for growth.
• Manage team of Amazon PPC Managers to accomplish brand performance goals.
• Identifying New and Improved SOPs
• Track KPIs to assess performance and provide action plan
• Support team through Trainings and Update
• Build Client Report and maintain High level communications
Amazon Marketing Manager
Self-employed
Jan 2015 - Nov 2021 (6 years 11 months)
Clients:
Mario Badescu, Noodle & Boo, Julep, Laura Geller, Nidra, Avedis Zildjian, Vitamin Well, Barebells,
Nocco, FB Solutions, Traverse Nutrition, Grit Army
* Manage High-level Amazon SP, SB, and SD Ads campaigns from setup to ongoing review, analysis,
and optimization
* Monitor PPC Performance across multiple accounts
* Monitor Keyword ranking, Brand Analytics, Storefront and implement Strategies to maintain the
ranking
* Identifying new and improved optimization processes
* Provides training to PPC experts
* I love data and spreadsheet
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* Handles client meeting for reports, strategies to plan accordingly
* Handles Onboarding client meetings
SEO / VA / AMAZON PPC Specialist and TARGET Marketing Manager
Canary Products
Dec 2015 - Nov 2018 (3 years)
- Customer Service through email.
- Weekly check of converting and non-converting keywords.
- Implementation of PPC campaign through profitable keywords.
- Check bids whichever is applicable for high-performing keywords.
- Make sure to check ACoS in order to strategize a perfect PPC campaign.
- Keyword extensive research
- Check all aspects of digital marketing as whole in order to provide a great amazon product listing.
(high-resolution images, keyword, descriptive important bullet points and product description).
- Proper meta tags for the most searched products and keywords relevant to our product.
- Maintain and update CRM database
VA / Outbound Sales Agent
City Bites Barcelona
Jul 2015 - Dec 2015 (6 months)
- Establish rapport through cold calls offering tour packages, tour guides and translator services.
- Managing inquiries from various sales lead
- Strategy plan out new market developments based on previous sales track records possessing a gogetter attitude.
- Data mining
- Scheduling and administrative tasks
SEO Expert
James Publishing
Oct 2013 - May 2015 (1 year 8 months)
- Interpret marketing strategy in order to implement which one will work.
- Conduct on and off page optimization.
- Develop SEO strategies for internal and client websites.
- Backlinks and keyword research.
- Conduct a comprehensive link submission and come up with an actionable plan weekly
- Create new landing pages for jamespublishing.com based on the chosen keywords and oversee the
performance of the existing ones, further optimizing them (via interlinking, etc)
- Come up with recommendations and execute on the offsite SEO plan
- Creating Infographic materials (collaboration with graphic artist)
- Collaborate digital marketing ideas to the team.
Education
Technological Institute of the Philippines
Bachelor's degree, Commerce
2004 - 2008
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Skills
Amazon • Pay Per Click (PPC) • Marketing • Cold Calling • Helium 10 • Jungle Scout
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