John Paul Romero
$15/hr
SEO Specialist driving traffic, rankings, and leads with AI-powered search optimization now today!!
JOHN PAUL ROMERO
Dupax, Nueva Vizcaya, Philippines
PROFESSIONAL SUMMARY
Results-driven SEO Specialist, Head of Account Manager, and Training Department Head with
5+ years of experience leading SEO strategy, client accounts, and team development at a digital
marketing agency. Proven track record managing all client accounts, directly handling 8
high-value websites, and training SEO specialists through structured, AI-powered workflows.
Expert in On-Page, Off-Page, and Technical SEO, content creation & strategy, automation, and
local SEO. Highly skilled in leveraging AI tools to scale content production, optimize rankings,
and improve traffic, conversions, and lead generation.And Last Search optimization specialist
coach.
CORE SKILLS
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On-Page, Off-Page & Technical SEO
SEO Strategy & Content Optimization
Keyword Research & Competitor Analysis
Backlink Building & Outreach
Client Account Management & Retention
SEO Team Leadership & Training
Project & Task Coordination
Graphic Design & Social Media Management
AI & SEO TOOLS EXPERTISE
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ChatGPT Tools: Content creation, automation, image generation, AI workflows
Keyword Sensei: Advanced keyword clustering & ranking strategy development
Content Helper: Automated SEO content optimization & publishing
SEO Automation: Direct CMS publishing and workflow automation
AI Image Generation: SEO-optimized visuals for blogs & social media
Geotagging: Image location embedding for local SEO visibility
SEO Platforms: SEMrush, Ahrefs, Moz, Screaming Frog
Analytics: Google Analytics, Google Search Console
PROFESSIONAL EXPERIENCE
Head of Account Management | Training Department
Head & SEO Trainer | SEO Specialist
ML Digital Marketing Agency – Bukidnon, Philippines
March 2019 – December 2025
Leadership & Account Management
● Led all client accounts as Head of Account Management, supervising account managers
and ensuring consistent SEO strategy execution across the agency.
● Served as the primary escalation and quality-control lead for client communication,
reporting, and performance optimization.
● Directly managed 8 high-priority client websites, delivering measurable improvements in
rankings, organic traffic, engagement, and conversions.
● Led client onboarding, strategy alignment, performance reviews, and retention initiatives
to maintain long-term partnerships.
Training & Team Development
● Headed the Training Department, responsible for onboarding, upskilling, and mentoring
SEO specialists and account managers.
● Designed and delivered structured SEO training programs covering on-page SEO,
technical SEO, local SEO, off-page optimization, content creation, and AI workflows.
● Created and implemented SEO SOPs to standardize execution, reporting, and content
publishing across teams.
On-Page SEO Optimization & Content Management
● Optimized page titles, meta descriptions, headers (H1–H6), and internal linking
structures to improve keyword relevance, CTR, and organic rankings.
● Conducted keyword research, local keyword targeting, and search intent analysis to
align content with user queries and conversion goals.
● Performed keyword clustering and designed pillar content strategies to enhance topical
authority and site structure.
● Analyzed competitor websites to identify content gaps, opportunities, and optimization
strategies.
● Created and implemented website structure and navigation improvements for better UX
and SEO performance.
● Published SEO-optimized blog posts, service pages, and landing pages into WordPress,
ensuring proper formatting, internal linking, and on-page SEO compliance.
● Improved content readability, engagement metrics, and UX signals through structured
formatting, optimized copy, and SEO best practices.
Content Creation & Optimization
● Created and optimized SEO-friendly blog posts, service pages, and landing pages.
● Updated existing content to improve rankings, topical authority, and user engagement.
● Ensured all content followed SEO best practices, including keyword placement,
internal linking, and E-E-A-T principles.
Technical SEO
● Conducted full technical SEO audits, resolving crawl errors, indexing issues, broken
links, redirect chains, and mobile usability problems.
● Improved website performance through page speed optimization, Core Web Vitals
improvements, and mobile responsiveness.
● Optimized XML sitemaps, robots.txt, canonical tags, schema markup, and URL
structures.
Local SEO
● Implemented local SEO strategies including Google Business Profile optimization,
geo-targeted landing pages, and citation management.
● Strengthened local search visibility using AI-generated, geo-tagged images to support
map pack rankings and brand presence.
Off-Page SEO
● Executed white-hat link building strategies including niche-relevant backlinks, citations,
and brand mentions.
● Monitored backlink profiles, removed toxic links, and improved overall domain authority.
AI-Powered SEO & Automation
● Planned and executed AI-powered SEO campaigns using ChatGPT, Keyword Sensei,
and Content Helper.
● Automated content creation and direct CMS publishing significantly reduce turnaround
time and increase efficiency.
Cross-Functional Collaboration
● Coordinated cross-functional teams (SEO, content, design, and social media) to ensure
timely, high-quality campaign delivery.
PROJECT-BASED SEO EXPERIENCE / PORTFOLIO
Emerix Digital Marketing
SEO Specialist | Social Media Manager (Project-Based)
● Performed on-page SEO optimization, keyword research, and content enhancements.
● Managed social media content planning and posting aligned with SEO and branding
goals.
Steventech
SEO Specialist (Project-Based)
● Executed on-page SEO improvements and keyword implementation.
● Assisted with content structuring and SEO best practices to improve visibility.
Cleaner Offices
SEO Specialist (Project-Based)
● Optimized service pages for local and commercial keywords.
● Improved on-page SEO elements to support lead generation and rankings.
ADDITIONAL EXPERIENCE
Nextgenvoice Company
Virtual Assistant
2021 – 2022 (11 Months)
● Provided administrative and marketing support, including content creation and social
media assistance.
● Managed scheduling, email handling, and online research.
● Supported workflow organization and client communication.
Ritemed Group
Administrative Assistant
2020 – 2021 (8 Months)
● Handled filing, data entry, and documentation.
● Assisted in report preparation and record management.
● Coordinated with departments to ensure smooth operations.
EDUCATION
● Bachelor of Science in Business Administration – Major in Marketing Management
Governor Alfonso D. Tan College
● Certificate in Basic Accounting – Ensign College
● Certificate in Business Leadership Skills – Brigham Young University–Idaho
● BYU Pathway Worldwide Program – Faith, Education & Career Readiness
● Institute Graduate Diploma – The Church of Jesus Christ of Latter-day Saints
CERTIFICATIONS
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Social Media Management
Graphic Design Certificate
BYU Pathway Certificate
Institute Diploma
Seo Specialist Training Certificate
