John Paul D. Dela Cruz

JOHN PAUL D. DELA CRUZ DIGITAL MARKETING DATA ANALYST Drawing from a rich background in the field of Fisheries, a Fisheries Professional turned into a Data Analyst, where have gained experience and brought a unique blend of domain expertise and analytical acumen to the role of a data analyst. My passion for analyzing data led me to pursue it as a profession, where I utilize my data analysis skills to transform complex data into actionable insights that drive success. SKILLS Data Analysis Orani, Bataan PH Data Visualization Statistical Analysis Problem Solving Data-Driven Decision Making -% 90% 78% 85% 88% facebook.com/aaaaapOl WORK EXPERIENCE -linkedin.com/in/jpddelacruz EDUCATION BATAAN PENINSULA STATE UNIVERSITY BACHELOR OF SCIENCE IN FISHERIES 2014 - 2018 DIGITAL MARKETING DATA ANALYST (Freelance) Jan. 2023 - Present | 25 Hours per week -Gathering and analyzing data from various sources such as websites, social media platforms, and marketing campaigns. -Creating visually compelling and engaging dashboards, and reports to provide actionable insights. -Leveraging data insights to enhance digital marketing strategies. -Integrating various data sources to develop unique and customized fields designed to specific needs or requirements. -Using multiple connectors to collect data from different sources. -Creating reports and presenting key findings to the stakeholders. Data Sources: ​EXPERTISE Connectors: Looker Studio 89% Power BI 88% Google Sheets 88% Pivot Table 86% Microsoft Excel 85% Power Query 83% Google Analytics 83% Tableau 82% SQL 79% CLICK HERE TO KNOW MORE ABOUT MY CERTIFICATIONS AND PORTFOLIO FARM TECHNICAL OFFICER Charoen Pokphand Foods Philippines Corporation Aug. 2020- June 2023 -Checking of water parameters, and, collecting and analyzing results to identify trends and patterns, ensuring optimal conditions for shrimp growth and health. -Tracking data of stock levels, analyzing trends, and optimizing inventory management processes to improve efficiency and reduce procurement costs of farm operational materials. -Identify key factors influencing shrimp growth and optimize farming practices for optimal yields, focusing on maximizing shrimp harvests by analyzing data to improve production efficiency and quality. -Collaborate with the marketing team to develop strategies based on production data insights, ensuring alignment between production and marketing efforts. -Implements data-driven marketing initiatives to effectively promote shrimp products and maximize sales revenue. -Performs operational cost analysis to assess the financial performance of operations and identify areas for cost and revenue optimization. -Presents insights from production data to stakeholders and ensures that the data is stored and organized for future TECHNICIAN analysis and reference. AGRICULTURAL LGU - Dinalupihan, Municipal Agriculture Office Oct. 2019- July 2020 -Agriculture and Fisheries Extension Officer responsible for the distribution of interventions, providing assistance to the farmers. -Monitoring of agriculture and fisheries production, and assists with marketing of their farm produce. -Collection of significant production data, and analyze the factors that affect their production. -Provide reports to the Local, Provincial, Regional, and National Government-related Agencies.