John Ononogbu

John Ononogbu Phone: -|Location: Remote Linkedin Email:-Summary A results-oriented Business Marketing and Growth Manager with more than 4 years of experience in driving growth for businesses with growth-driven strategies and impactful executions. I possess a proven track record of increasing brand awareness, boosting conversions, and revenue of a business via strategic marketing and management. Leveraging my passion as a growth engine, I'm eager to contribute my performance-driven marketing expertise to fuel growth for companies I work with. Experience Bravewood(Fintech) — Associate Marketing Manager Oct 2023 - Present ● Managed and executed brand marketing engaging social media content and promptly responded to customers' inquiries on social media pages, increasing followers by 70% and driving brand reach from 4k to 14k in a month and exceeding the previous annual metric in just three months. ● Created and spearheaded the execution of an encompassing operational go-to-market strategy, applying it to both short- and long-term KPIs and KRAs, which drove growth to exceed the previous year’s performance. ● Crafted SEO-optimized and engaging product content targeted at improving brand traffic and getting the brand to rank on Google's number 3 -8 for their primary keyword. This led to a 46.90% increase in website traffic and organic user acquisition. ● Performed comprehensive product research on brand offerings and competitor products, providing detailed reports and recommendations to the technical team. This resulted in increased app usage time, enhanced user retention, and improved user reviews. ● Skills: Marketing Analytics & Reporting · Email Marketing · Social media management· Leadership · · Copywriting · Collaboration · SEO. BetaKopa(EdTech) — Marketing Manager Feb 2023 - Nov 2023 ● Conducted strategic surveys, the feedback of which boosted the brand understanding of the audience and led to more personalized marketing on both the website structure and its functionalities. ● Planned, developed, and executed SEO content strategy based on data from analytic results from Google Analytics and SEMrush, which led to an increase in optimized content published on the blog and increased website traffic. ● Launched an ad campaign that generated more than 500 signups for a webinar, driving the growth of the client’s Discord community and the commencement of a successful cohort training. ● Transformed lackluster emails into captivating masterpieces, driving a remarkable surge in open rates from 3% to an astounding 70%.; This helped brands increase familiarity and improve relationships with their audience. ● Employed guerilla tactics to market a webinar that increased the number of registered candidates for an online event to about 20%, resulting in the success of the event and 100+ email signups. ● Skills: Email Marketing · Market Research · Content Planning and Strategy · Leadership · SEO · Communication Parkklead Kitchen —Business Sales Manager/Supervisor Apr 2021-Apr 2022 ● Managed employees and every activity required to help drive revenue and meet sales targets daily. ● Planned and employed the use of partnerships to conduct foot marketing and drove monthly sales turnover to 50% ensuring the business continued running at profitable margins. ● Achieved a thorough understanding of customers' needs increasing their satisfaction with services rendered. ● Effectively oversaw the disbursement and the use of funds in the day-to-day running of the business and tracked them to ensure cost efficiency. 2 ● Skills: Revenue Growth Strategies· Partnership Development· Customer Relationship Management· Financial Management· Team Leadership · Sales Forecasting· Performance Analysis Marketing Oracles — Freelance Content Marketer Jan 2018 - Jan 2023 ● Crafted engaging SEO-optimized content, proposals, pitch decks, and business plans that aided clients in acquiring customers, pitching to investors, and driving website traffic. ● Scraped and generated quality leads using Apollo for businesses and conducted efficient and targeted email marketing and ringless voicemails using Gohighlevel, which drove sales that increased customer acquisition and client retention. ● Planned, executed, and tracked marketing campaigns targeting key customer hotspots on social media, in online communities, and at events, driving the client’s community from less than 8k to 12k in a month. ● Created a detailed B2B SaaS email marketing strategy and sales funnel that began from nurturing to conversion and referral for clients, which made sales and customer acquisition easy. ● Skills: Sales · Market Research · Marketing Automation · Ads Campaign· SEO · Content and CopyWriting · Social Media Audit Education/Certification ● Bachelor of Science, Microbiology- University of Benin, Nigeria 2015 - 2020 ● Crafting a Winning SEO Strategy: A Guide for In-House Marketers - SEMrush ● Advanced SEO writing -HuttWorks LLC. ● Positioning and Company Storytelling- CXL Institute ● Marketing Strategy- CXL Institute ● Marketing Attribution- CXL Institute ● Digital Advertising - Aleph Group. Awards ● Afara Africa IGNITION Conference Award of Commitment. ● Global Influencers Network 28-day Writing Contest Top 3 Most Engaging Content. Skills ● ● ● B2B SaaS Marketing Market Research/Analytics SEO and SEM. ● Financial Services Industry Experience ● Growth hacking ● Community management ● Social Media Marketing and Management ● Web/SEO Content Writing. ● Paid Advertising. ● Analytical and Presentation skills. ● Content Marketing Tools ● Content & Design tools: Microsoft Office suite, Google Suite, Canva, Adobe Creative Suite and Figma, Grammarly Premium, Hemingway Editor, ChatGPT, Perplexity AI. ● Optimization & Analytics tools: SemRush SEO tool, Moz SEO tool, SERanker, Keywords Everywhere, Google Keyword Planner, Mixpanel, Google Analytics 4 Tool, and Yoast SEO. ● Management & Publishing tools: WordPress, Ghost CMS, Buffer, Slack, Trello, Clickup, Asana, JetBrains Space, Meta Business Suite, Twitter, LinkedIn, Hootsuite. ● CRM/Email Marketing: Sendingrid, MailChimp, Apollo, GoHighlevel, Brevo, Hubspot.