John Ngari

John Gakinywa Ngari Professional Summary Results-driven business management professional and content writer with a strong background in finance, banking, sales, and marketing. Proven ability to lead teams, improve customer experience, manage client relationships, and execute effective branding strategies. Known for excellent communication, time management, and interpersonal skills. Core Competencies - Financial Analysis & Budgeting - Digital & Social Media Marketing - Customer Relationship Management - Brand & Performance Management - Strategic Sales Execution - Policy Compliance & Reporting - Data Collection & Market Research - KRA Filings & Bookkeeping - Cross-Cultural Communication - Leadership & Team Coordination Professional Experience Freelance content creator and Writer - 2016 – Present I am a content creator and writer with a passion for crafting stories that connect, convert, and inspire. With over 9 years of experience in content strategy, copywriting, and digital storytelling, I help brands find their voice and share it with the world. From long-form articles and SEO-optimized web content to social media copy and email campaigns, I create content that’s not only engaging but also aligned with your business goals. I’ve worked with start-ups, agencies, and global companies across industries, translating complex ideas into clear, compelling narratives. Whether you're building a brand, launching a product, or just need words that work, I’m here to help bring your message to life. Sales and Marketing Manager, Optiven Limited - Nov 2024 - Present - Led strategic activation of real estate sales stations to generate high-quality leads - Managed and motivated the sales team to exceed targets - Expanded brand visibility in diaspora markets - Delivered exceptional post-sale customer service - Supported marketing initiatives and campaign execution Sales and Marketing Executive, Optiven Limited - Apr 2022 - Nov 2024 - Conducted market analysis to identify client needs - Participated in activations, deal closures, and site visits - Contributed to diaspora engagement and digital content - Prospected and converted leads - Assisted in post-sale services and engagement campaigns Field Officer Supervisor, Transparency International Kenya - Nov 2019 - Dec 2019 - Supervised data collection in Nyeri and Nyandarua counties - Compiled reports and contributed to analysis Finance Intern, County Government of Nyeri - Jun 2018 - Jul 2019 - Managed bank reconciliations and IFMIS processing - Provided consulting and conducted financial research Census Enumerator, Kenya Bureau of National Statistics - Aug 2019 - Conducted census sensitization and data collection Elections Clerk, IEBC - Aug 2017 - Assisted with voting process and public awareness Accountant, Nyeri Town View Restaurant - May - Jun 2017 - Prepared payroll and financial reconciliations - Managed procurement records Education Bachelor of Business Management (Finance & Banking), University of Eldoret - 2012 - 2016 Certificate in Computer Applications, Institute of Community Development - May - Jul 2012 Technical Skills - Microsoft Office Suite (Excel, Word, PowerPoint) - IFMIS Financial System - CRM and Online Marketing Tools - Social Media Content Development