John Martin | Freelancer Resume

Name: John Martin Address: 9 Seabury Wood, Malahide, Co. Dublin, Ireland. K36XK13 Email:-Portfolio Website: https://advertisingartdirector.com/ Linkedin: http://ie.linkedin.com/in/johnmartinartdirector Mobile:- Employment History Senior creative professional with 30 years of experience specialising in traditional and digital advertising, brand strategy, and creative direction. Known for delivering innovative campaigns for Ireland's leading agencies and global brands. Current Role Independent Creative Consultant & Art Director (2019 - Present) ● Collaborating with premier Irish and international advertising agencies ● Providing strategic creative direction and digital innovation expertise ● Notable Agency Partners: Chemistry, The Tenth Man, Forsman Bodenfors, BBDO, BBH Dublin/London, Ogilvy Dublin / London, Publicis Dublin, Folk Wunderman Thompson, The Fourth Idea New York, McCann Manchester / London Professional Experience Chemistry (2018 - 2019) Senior Art Director ● Led digital creative concepts for major brands including Dunnes Stores, Audi, and The Irish Examiner ● Specialised in new business pitch development and execution ICAN (2007 - 2018) Senior Art Director ● Pioneered digital advertising solutions during industry's digital transformation ● Spearheaded award-winning campaigns for Jameson Irish Whiskey, Vodafone, RTÉ ● Key accounts: Jobs.ie, FBD Insurance, Bulmer's, Engineers Ireland, permanent tsb Irish International BBDO (1999 - 2007) Senior Art Director ● Delivered award-winning print, outdoor, and TV campaigns ● Major clients: Aer Lingus, Diageo, Bank of Ireland, 7up International ● Led projects from concept through production Ogilvy (1998 - 1999) Art Director ● Developed campaigns for premium brands including Ford, Bupa, Lyons Tea ● Focused on integrated marketing solutions Freelance Art Director (1996 - 1998) ● Created award-winning Club Orange Campaign with Cawley Nea ● Served agencies including The Larkin Partnership, Javelin, Publicis QMP JWT DDFH&B (1993 - 1996) Junior Art Director ● Progressive career growth from studio production to creative role ● Worked with prestigious brands including Nestle, Burger King, SAAB, Murphy's Irish Stout Core Competencies ● ● ● ● ● ● ● Strategic Creative Direction Digital Innovation Brand Development Integrated Campaign Design New Business Development Cross-Platform Storytelling Project management Education & Professional Development Formal Education Dublin Institute of Technology ● ● ● ● Diploma in Visual Communications (College of Marketing and Design) Diploma in Advertising (College of Commerce) Certificate in Advertising (College of Commerce) Joint DIT/JNNR/IAPI Diploma in Advertising Current Professional Development Digital & UX Design Interactive Design Foundation UX/UI Design / Design Thinking / Human-Computer Interaction Design AR/VR/MR Design & Gaming / Journey Mapping & User Research / Prototyping / AI Tools (Adobe Firefly & Express) Digital Marketing Institute ● Diploma in AI-Driven Digital Marketing ● Diploma Digital Marketing Professional ● DMI Sprints Program Extended Learning Udemy Certifications / Midjourney Master Class and Audacious School of Astonishing Pursuits Adobe XD & Figma DesignUX Writing / Design Thinking & UX/UI Research / Generative AI Applications ● ● ● ● ● ● ChatGPT DALL-E Midjourney Adobe Express AI Runway AI Text to Video Generative AI Creative MegaMachine with Jason Begley of Widen Kennedy Specialised Training Immersive Technology Irish Film Institute VR/AR Content Creation / 360° Environment Production / Immersive Storytelling / Virtual/Augmented Reality Development Creative Development Institute of Creative Advertising and Design (ICAD) Strategic Creative Planning / Scriptwriting / Radio & TV Production / Creative Thinking Workshops Technical Skills Adobe Creative Suite Mastery InDesign / Photoshop / Illustrator / After Effects / Premiere Pro / Lightroom / XD/ Bridge Industry Specialisations The Dublin Camera Club Professional Photography / Studio & Portrait Lighting/ Advanced Printing Techniques Institute of Advertising Practitioners of Ireland (IAPI) Strategic Planning/ Presentation Skills/ Production & Budgeting/ Technology-Driven Storytelling Professional Skills Overview Creative Leadership Veteran art director and creative strategist specialising in integrated campaigns. Expert in design thinking, team leadership, and creative mentorship, driving innovation across traditional and digital mediums. Design & Digital Comprehensive mastery of visual design, UI/UX, and human-computer interaction. Proficient in industry-standard creative tools including the complete Adobe Creative Suite, Figma, and Sketch. Strong foundation in photography, copywriting, and finish art. Technology & AI Advanced user of generative AI and creative technologies. Skilled in prompt engineering across multiple platforms (ChatGPT, Midjourney, Claude, Leonardo AI). Experienced in HTML5 animation and interactive design, bridging creative vision with technical execution. Strategy & Management Combines strategic planning with hands-on project management. Oversees all aspects of production including budgeting, print, and video management. Proven track record of delivering complex creative projects while maintaining quality and efficiency. Industry Awards & Recognition Recent Achievements - ● ICAD Commendations (Institute of Creative Advertising and Design) ○ Best Print Campaign - Irish Examiner ○ Best Art Direction - Irish Examiner ○ Best Integrated Campaign - AS I AM - ● Digital Media Awards ○ Best Integrated Campaign - permanent tsb (2018) ○ Digital Agency of the Year - ICAN (2017) ● ICAD Silver - Best Digital Innovation Campaign (permanent tsb Periscope) ● Kinsale International Advertising Awards - Bronze Shark for Interactive Online Experience- ● ICAD Bronze - Best Innovative Campaign (Tennent's Tunetap) ● PANI Awards Bronze - Best Innovative Outdoor Digital ● Digital Media Awards ○ Digital Agency of the Year - ICAN ○ Best Brand Using Digital - permanent tsb "Back to Basics" ○ Best Creative Technology (Paddy Power) Notable Earlier Recognition- ● ICAD Bronze ○ Digital Art Direction (permanent tsb) ○ Best Social Media Campaign (Bulmers- ● ICAD Bronze Awards ○ Sound Design & Outdoor Campaign (Irish Blood Transfusion Service) ○ TV Advertising (Heineken, Kit Kat) ○ Best Outdoor Campaign (Club Orange) ● Advertising Effectiveness Awards - Most Effective Outdoor Campaign (Club Orange) ● Poster Advertising Awards - Best Photography (Club Orange) Interests I'm a passionate Liverpool supporter who's turned that love of soccer into something meaningful by coaching our local under-12s team. Photography and cinema are constant sources of inspiration, while my attempts at bass guitar remind me I’m no Flea! When I'm not exploring new technologies or working on creative projects, you'll find me walking by the sea with the dog, tending to my vegetable patch and garden, or nose-deep in a good book. Most importantly, I spend as much time as possible with my wife and two children. Referees Damian Hanley, Executive Creative Director, In the Company of Huskies--Siobhan Lavery, Communications Director Dynamo Creative Siobhan Lavery Consulting--Ray Sheerin, Marketing Consultant & former MD of Chemistry--Emmet Wright, Copywriter & former CD of Chemistry--Karl Waters, Executive Creative Director Folk Wuderman Thompson 20 Northumberland Rd BallsBridge Dublin 2 --More referees available on request.