JOHN
MAGBUHAT
PRODUCT MARKETING
MANAGER
PROFILE
Results-driven Digital Marketing Specialist
with over 6 years of experience leading
marketing strategies across global
companies like Piggy Bank POS, Global Nifty &
Concentrix. Proven expertise in
SEO, PPC advertising, content marketing,
social media management, and lead
generation. Adept at managing
campaigns end-to-end, optimizing online
presence, and driving measurable
business growth. Now seeking to bring
my leadership and data-driven marketing
skills to a Marketing Manager role.
SKILLS & TOOLS
MY EDUCATION
Bachelor of Science in Business
Administration Major in Marketing
Mapua University January 2017
WORK EXPERIENCE
Product Manager/Brand
Ambassador
Piggy Bank POS 2025-Present
Conducted daily cold messaging and email outreach on LinkedIn and Facebook to
ISOs and business owners
Closed deals through personal follow-ups, resulting in a monthly client growth
of 10–15 merchants — a 25–30% increase in customer acquisition over 6 months
Created and executed full content strategy across TikTok, Instagram, LinkedIn,
and YouTube Shorts
Drove 37% traffic growth and 22% higher engagement in the first month
Personally designed all visual assets and short-form videos for marketing
campaigns
Boosted brand visibility and attracted 75+ qualified ISO/agent leads in 3 weeks
Wrote SEO-optimized blog content targeting ISOs and resellers
Increased organic traffic by 45% and improved search rankings
Built lead capture workflows (demo forms, booking links, email responses)
Helped streamline agent onboarding and increase conversion
Grew professional network by 500+ targeted connections via LinkedIn content
and outreach
→
Sales
Digital Marketing
Social Media Managing
Content Creation
Video/Graphic Editing
Lead Generation
Cold Calling
Customer Relationship
System Building
Strategic Planning
→
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Viber:-
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Digital Marketing Manager
Global Nifty-
• Spearheaded the digital marketing department, leading
strategy development for SEO, PPC, SEM email marketing, and
social media campaigns.
• Increased organic website traffic by 60% within 12 months
through targeted SEO initiatives
• Designed and managed PPC campaigns on Google Ads and
Facebook Ads, reducing cost-per-acquisition by 30%.
• Oversaw brand messaging, content creation, and digital
partnerships, resulting in a 40% boost in customer engagement.
• Collaborated with cross-functional teams to launch new
product marketing campaigns and successfully entered 3 new.
• Led a team of 4 marketing specialists, providing mentorship
and performance coaching.
Digital Marketing Manager
Concentrix-
• Managed multi-channel digital marketing projects for Fortune
500 clients, with a focus on SEO optimization, paid advertising,
and analytics reporting.
• Executed technical SEO audits and improvements, resulting in
a 50% increase in organic search visibility.
• Supported global marketing teams in creating data-driven
campaigns and A/B testing strategies that improved
conversion rates.
• Worked closely with design and product teams to align
marketing messaging with user experience best practices.
WORK EXPERIENCE
