John Larsen
Writing Portfolio Jakarta, Indonesia |- - (WhatsApp)
Summary
7+ years of experience writing for cryptocurrency and blockchain projects and as well as a variety of tech startups. Crypto projects include a crypto ecommerce platform, blockchain data company, P2P cryptocurrency exchange, digital asset management company, blockchain protocol, DeFi services provider and NFT platform. Wrote a wide variety of pieces, from blog articles, press releases, email campaigns, advertising copy, and website copy, to video scripts and tutorials.
Professional Experience
Gate.io, Copywriter | Mar 2024 – Mar 2025
Wrote, translated, proofread, and edited copy for a leading cryptocurrency exchange.
Datacy Inc., Community Manager | Jan 2023 – Aug 2024
Managed communications with community of users (customer support and other email communications).
Content Development Consultant | Oct 2018 – Aug 2022
TrustSwap, Senior Crypto Copywriter
Wrote blog articles, social media posts, email newsletters, website copy, video scripts, advertising copy etc. Was
the go-to person for all content and the voice of the company, managing messaging for each of the company’s
business verticals; an NFT platform, token and liquidity locking services, a popular crypto app with 4 million+
downloads, and an incubator program for new blockchain projects.
VegaX Holdings/Konstellation, Content Developer
Wrote blog articles, research reports, press releases, and newsletters for a digital asset management business. Also
managed the blog for the project’s Blockchain protocol, Konstellation.
Enago, Copy Editor
Edited manuscripts written by academics from around the world on diverse subjects as assigned and provided
written advice.
Fliplet, Copywriter
Wrote and edited tutorial articles for the company’s no-code app builder platform.
CryptoLocally, Content Writer and Digital Marketer
Wrote blog articles and press releases as well as Twitter and LinkedIn posts. Used a well-rounded collection of
marketing skills to complete all tasks. Promoted the exchange on a variety of social media channels including
Reddit and Discord.
Guidanz Inc., Content Marketing Manager
Wrote blog articles based on the company’s podcast, developed and managed email marketing campaigns, managed Facebook, Twitter, and LinkedIn accounts for the company’s software “Skedler”. Experienced working at and promoting a SaaS company.
AllForCrypto, Content Manager and Social Media Marketer
Wrote articles for the company’s Medium publication, grew the company’s Steemit account, and managed the company’s LinkedIn presence. Grew the company’s following by 1300% within one month and was there for the marketing push before the initial token launch.
Storetasker (Acquired by Lorem Technologies), Content Writer and Community Lead
Wrote blog posts, Facebook page posts, and helped moderate a Facebook group with 100,000 members and manage the community of clients. Storetasker is the #1 source for Shopify design, development, and marketing projects.
TSM Global, Senior Communications Officer
Developed press releases, promotional documents, blog articles, and edited content for TSM Global’s clients – primarily blockchain startups. Was in charge of all written communication efforts.
Datacy Inc., Content Editor, Researcher
Led content creation, developed marketing plan, wrote white papers, managed social media presence for this early startup using AI/blockchain technology to allow users to collect, store, and sell their personal data.
Mount Baker Hub Business Association | Oct 2017 – Oct 2018
Community Researcher
Performed mapping and community research for Mt. Baker neighborhood business association.
Housing Resource Center | Aug 2016 – Oct 2017
Housing Researcher and Copywriter
Researched housing programs globally to inform housing policy suggestions for the Indonesian government.
Authored reports, articles, and a startup pitch deck from information gathered through research.
Norman Partners, LLC | Feb 2012 – Aug 2013
Market Researcher
Researched and summarized company profiles to inform needs assessments and marketing outreach.
Developed and managed key target database using Microsoft Access to inform market strategy.
Lecturing & Teaching Experience
Philosophy Department, Universitas Gadjah Mada Yogyakarta, Indonesia | Oct 2016 – Oct 2017
Instructor and Program Leader
Instructed two philosophy-themed English programs.
Cultural Sciences Department, Universitas Gadjah Mada Yogyakarta, Indonesia | Feb 2016 – Aug 2017
Teacher, The Language Training Center
Led an intensive language course and proctored mock exams at a language center focused on IELTS/TOEFL test preparation funded by the Indonesian National Development Planning Agency.
STBA LIA Yogyakarta Yogyakarta, Indonesia | Mar 2015 – Dec 2016
Lecturer
Lectured at an Indonesian school offering Associate- and Bachelor-level degrees in English Literature.
University of Redlands Redlands, CA | Sept 2009 – May 2010
Research Assistant
Prepared curriculum and performed support tasks for Religion Department faculty member.
Education
Universitas Gadjah Mada Yogyakarta, Indonesia | Sept 2014 – Oct 2016
Master of Arts degree in American Studies with an Emphasis in Literature
Graduated cum laude with a Master’s in American Literature and Culture Studies.
Coursework was presented in English and Bahasa Indonesia.
Universitas Gadjah Mada Yogyakarta, Indonesia| Aug 2013 – Aug 2014
Darmasiswa Scholarship Program (Bahasa Indonesia language)
Participated in scholarship program awarded by the Ministry of Education and Culture of Indonesia.
TEFL International Costa Rica Quepos, Costa Rica | Nov – Dec 2010
Received TEFL certification after completing a 120-hour course which included six hours of observed teaching.
University of Redlands Redlands, CA | Sept 2006 – May 2010
Bachelor of Arts degree Comparative Religion and English Literature
Honors Society Member, Theta Alpha Kappa National Honors Society for Religious Studies and Theology
Santa Reparata International School (semester abroad in Florence, Italy): Studied Italian language, literature
Languages: English (Native speaker), Bahasa Indonesia (Intermediate)
