John Kenneth Guevarra

I specialize in Amazon Sponsored Ads (PPC) to help sellers maximize their PPC campaigns and get the most out of them.

Amazon becomes more COMPETITIVE each day due to constantly changing market behavior over time. It’s getting harder and harder to convince customers to buy your product/s due to the increasing number of sellers which means more competition.

To make your product stand out, this is where Amazon Advertising comes in. Here are my competitive steps that I can bring to the table:

Step 1: Conduct an Account Audit (FOR FREE)

• Let me take a look at your account first before proceeding.

Step 2: Point out those areas that need fixing

• Establish a concrete plan and PPC approach that fits the account.

Step 3: Analyze, Create & Optimize

• Analyze the campaign structures, ASIN/s & market behavior

Step 4: Scale the Campaign/s

• Consistently checking campaign data, optimize when needed to maximize the campaign/s performance

Step 5: Expanding the Campaign/s

• Use different Campaign Ad Types to drive traffic that might convert to sales.

You might be wondering what are the skills I can offer. Here are my PPC skills to help your product be seen by your target audiences which may lead to more sales or conversion.

✅ Product Listing & Campaign Audit

✅ Campaign Creation (Linear Structure)

• Auto Campaign: Close-match, Loose-match, Substitute, Compliments

• Manual campaign

• Keyword Targeting: Broad, Phrase and Exact Match Types

• Product Targeting

✅ Keyword Research

• Self Cerebro

• Competitor Cerebro

• Brand Analytics

• Search Term Report

✅ Brand Defense: Sponsored Brand, Sponsored Display

✅ Brand Offense: Sponsored Products, Sponsored Brands

✅ Campaign Optimization: Bid adjustments, pausing campaign/keywords, adding targets

✅ Campaign Performance Reporting

I’m a diligent, resourceful, honest, team player, teachable and fast-learner individual who’s hungry to learn new things along the way. I invested in courses to learn things about Amazon, especially in PPC and I’m proud to say that I belong in a caring community (FPPCM) of EXPERIENCED PPC MANAGERS who continue to share ideas, strategies, different approaches, and best practices on how to successfully manage Amazon Campaigns for everyone to further enhance their skills.

💾 Softwares/Tools:

✅ Helium 10

✅ Microsoft Office

✅ Google Drive

✅ Google Docs / Sheets

✅ Slack

✅ Zoom

✅ Google Meet

✅ Canva

✅ Keepa

Contact me and let’s talk about your plans and goals for your respective business.