John Kennedy
Summary
25+ years working in international sales, brand building, customer loyalty programs,
digital marketing and product development. Certified in Inbound Marketing, a
Certified HubSpot Partner Agency and Google ads certified with extensive digital
marketing experience and project management with scrum and agile
methodologies. Tools that I use extensively to help clients grow and develop their
business. Lived in the UK, Belgium and now Sweden.
As a product manager I aspire to always learn new things, whether It’s a new
framework, a methodology or by reading up on different ways to approach a
problem. I have always had a keen interest in the structure and process that lays the
path for a successful product or application to become scalable and easily
maintained, plus keen on educating fellow team members and clients.
Work experience
Kennedy Group AB, Örebro, Sweden — CEO https://kennedy.marketing/
February 2016 - Present
Kennedy Group AB is a HubSpot certified agency that focus on marketing (lead
generation, content marketing, inbound marketing, product marketing, etc.), growth
design (branding, graphic design, SEO, Google ads, conversion funnels, market
research, product development and social selling) and go-to-market strategies.
John Kennedy-Content Marketing Certified-
With clients across Europe from small to medium sized companies and start-ups in
Tech / IT, hospitality, recruitment, communications, healthcare and e-commerce.
Helping companies grow who have a complex B2B sales process for example SaaS,
IT, telecoms, manufacturing and service industries in Sweden & internationally.
Keywords: HubSpot, Google ads, Product strategy, Product go-to-market support
Carlson Rezidor Hotel Group, Brussels, Belgium
Vice President of Marketing & CRM EMEA
September 2006 - December 2012
Led a team of 20 staff, responsible for managing the branding, marketing, CRM and
product development for the hotel brands; Radisson Blu, Park Inn by Radisson,
Regent and Hotel Missoni Plus managed the Club Carlson guest loyalty program.
Member of the Carlson Rezidor Global Revenue Council agreeing on revenue
management strategy and actions for the entire portfolio of hotel brands. Appointed
Chairman of the board that managed the operations and finances of the Rezidor
guest loyalty program and gift card scheme.
Keywords: Marketing, CRM, Product development
Radisson Blu hotels, Brussels, Belgium
Senior Director of Marketing & CRM EMEA
December 2000 - September 2006
Customer acquisition, direct marketing, advertising, branding, market research and
partnership marketing. Developed the company CRM road map, customer strategy,
market research, promotions and partnership marketing. Launched new guest
loyalty programme in EMEA.
Keywords: Marketing, Customer strategy, Market research
John Kennedy-Content Marketing Certified-
Hilton Hotels International, Watford UK
Relationship Marketing Director EMEA
September 1997 - December 2000
Launched Hilton HHonors new guest program in EMEA. Led a team of EMEA
Regional program managers to drive new member enrolments, activation and
engagement. Negotiated the new Hilton HHonors partnership network to strengthen
the customer value proposition.
Keywords: Marketing, Loyalty programs, Market research
Hertz, London, UK
Partnership Marketing Manager EMEA
May 1994 - September 1997
Negotiated new partnership deals as added value offers to Hertz customers, market
research and customer satisfaction tracking and brand development.
Keywords: Marketing, Loyalty programs, Market research
Education
University of West London 1987 - 1990
Bachelor of Arts with Hons
Business Studies and Finance
University of Central Lancashire 1998 - 1987
Higher National Diploma
Business Studies and Marketing
John Kennedy-Content Marketing Certified-
Certifications & courses (2020)
The Fundamentals of Digital Marketing - Google Digital Garage 2020
HubSpot Inbound Sales Certified 2020
HubSpot Content Marketing Certified 2020
HubSpot Agency Partner Certification 2020
HubSpot Social Media Certified 2020
Google Ads Display Certification 2020
HubSpot Inbound Certified 2020
HubSpot Inbound Marketing Certified 2020
Google Ads Search Certification 2020
Languages
English - Native proficiency
Swedish - Basic
