John Mutava Kasomo
P.O BOX-
Nairobi.
--CAREER OBJECTIVE
To use my abilities, competencies, experience, and capability in my role in the organization where I
work towards the achievement of the organization's goals
EDUCATION BACKGROUND
YEAR
INSTITUTION
CERTIFICATION
June 2017- Dec 2020: IDS College
Diploma in ICT
July 2024-Dec 2024: Coursera
Certificate in Professional Digital Marketing
Jan 2024- June 2024 Coursera
Certificate in Professional Cybersecurity
Nov 2023- March 2024: Digital Ad Expert Certificate in digital marketing
March 2021-Sep 2021: RCM
Certificate in Computer Networking
Sep 2019-April 2020: Solo learn
Certificate in Web Development
Feb 2019- April 2019: Google Africa
Certificate in Google Digital Skills
Jan 2018-May 2018: Techno Brain Kenya
Certificate in Advanced
ICDL-: Yumbisye High School Kenya Certificate of Secondary Education-: Mathulini Primary School
Kenya Certificate of Primary Education
WORK EXPERIENCE
August 2024- To date: Digital Marketing Specialist at BPOSeats
Duties and Responsibilities
1. Strategy and Planning
● Develop and implement comprehensive digital marketing strategies to achieve business goals.
● Conduct market research to identify trends, target audiences, and competitor activities.
● Plan and execute multi-channel campaigns (SEO, SEM, PPC, email, social media, etc.).
2. Content Creation and Management
● Develop and curate engaging, relevant content for social media platforms, websites, and blogs.
● Collaborate with content creators, graphic designers, and video producers for campaign assets.
● Manage the editorial calendar to ensure timely content delivery.
3. Social Media Management
● Manage social media accounts and increase audience engagement.
● Plan and execute social media ad campaigns on platforms like Facebook, Instagram, LinkedIn,
and TikTok.
● Monitor and respond to social media interactions to build community trust.
4. Search Engine Optimization (SEO)
● Optimize website content for better search engine rankings.
● Perform keyword research to enhance organic search performance.
● Analyze SEO performance and implement improvements.
5. Paid Advertising
● Design and manage PPC campaigns using tools like Google Ads and Meta Ads Manager.
● Optimize ad performance through A/B testing and data analysis.
● Monitor and manage ad budgets to ensure maximum ROI.
6. Analytics and Reporting
● Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar
platforms.
● Generate reports on KPIs such as traffic, conversions, and engagement.
● Provide actionable insights to improve future campaign performance.
7. Email Marketing
● Design and implement email marketing campaigns for customer acquisition and retention.
● Create and manage subscriber lists and segmentation strategies.
● Track email performance metrics like open rates, click-through rates, and conversions.
8. Collaboration and Coordination
● Work with the sales team to align marketing efforts with business objectives.
● Partner with web developers for website updates and performance optimization.
● Coordinate with external agencies or freelancers for specific marketing tasks.
9. Trend Analysis
● Stay updated on the latest trends in digital marketing and adapt strategies accordingly.
● Experiment with new tools, platforms, and techniques to enhance marketing efforts.
February 2019- June 2024: Digital Marketing Manager at ACWICT Institute of
Technology
➢ Develop and Implement Strategies – Plan and execute digital marketing campaigns to
achieve business goals.
➢ Manage Social Media & Content – Oversee social media accounts, content creation, and
engagement.
➢ SEO & SEM Optimization – Improve website ranking and manage paid search
campaigns.
➢ Analytics & Performance Tracking – Monitor campaign performance and adjust
strategies for better results.
➢ Email & Mobile Marketing – Develop email and SMS marketing campaigns to engage
customers.
➢ Manage Online Advertising – Handle Google Ads, Facebook Ads, and other digital ad
platforms.
➢ Website Management – Ensure the website is optimized, user-friendly, and updated
regularly.
➢ Market Research & Trend Analysis – Stay updated on digital trends and competitors’
strategies.
➢ Collaboration & Team Coordination – Work with designers, developers, and content
creators.
➢ Budget Management – Allocate and optimize digital marketing budgets effectively
1st December 2017-31/01/2019: IT Admin/IT Instructor at Shining Hope for Communities
(SHOFCO)
Duties and Responsibilities
➢ Trained 1500 students on computer packages i.e. MS Word, MS Excel, MS PowerPoint,
MS Access, MS Publisher, Internet
○ E-mail, etc.
➢ Promoted group problem-solving and critical thinking by helping student
➢ Installed and configured hardware and software components to ensure usability.
➢ Troubleshoot software and hardware issues.
➢ Ensured electrical safety standards are met.
➢ Repaired and replaced hardware.
➢ Upgraded the entire system to enable compatible software on all computers.
➢ Installed and upgraded antivirus software to ensure security at the user level.
➢ Performed tests and evaluations on new software and hardware.
➢ Providing support to users and being the first point of contact for error reporting.
➢ Conducted daily backup operations.
➢ Established good relationships with all departments and colleagues.
➢ Managed technical documentation
18th November 2015 to November 2017: Facilitator/Trainer at Shining Hope
for Communities (SHOFCO)
Duties and Responsibilities
➢ Mentored 500 entrepreneurs on business management.
➢ Trained 1400 youths on employability skills.
➢ Trained 100 groups on Income Generating activities like bar soap, toilet cleaner, body
ointment, fabric softener, etc.
➢ Recorded necessary development steps of the businesses.
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Mobilized 2000 community members from Kibera to join SHOFCO programs.
Sensitizing them on group saving and loaning concepts.
Training the community on group saving and loaning concepts (table banking).
Training groups on business skills and monitoring members doing business.
Ensuring that each group has leaders and is in operation.
Helped in case of conflicts amongst group members and come up with a proper resolution.
Recorded necessary development steps of the group developments.
SKILLS
➢ Good communication and interpersonal skills with the ability to Relate to people well
with people and colleagues.
➢ Patience-people learn at all different rates.
➢ Strong work ethic
➢ Team player and ready to inquire for assistance from my colleagues.
➢ Excellent numeracy and IT skills.
➢ High energy/Positive attitude
➢ Punctual and well presented.
➢ Open-minded and non-judgmental.
➢ Innovative and creative
REFEREES
1. Rose Adera
Assistant Director,
Day Africa
Email:-Contact: -. Jonstone Mutua
Wash Officer
Shining Hope for Communities(SHOFCO)
Email:-Contact:-
