John Karanja

John Karanja – Google Ads Expert Professional Summary I am a Google Ads Certified professional with over 5 years’ experience. My expertise includes setting up, optimizing & running Google Ads campaigns. Work Experience Self Employed - Google Ads Expert June 2013 – Today Location: Nairobi, Kenya Among the activities I am involved in as Google Ads Expert: 1. Setting up, running and optimizing Google Ads campaigns 2. Maintaining and monitoring bids and budget caps 3. Keyword research 4. Performing constant A/B testing on various aspects of keywords, ads and landing pages 5. Linking Google Ads to other systems 6. Using Google analytics & Google Search Console to monitor the campaigns 7. Utilizing a 4-stage campaign management: trickle mode/early start (1-2 weeks); early optimization (1-2 months), production optimization (2-6 months), on-going management 8. Analyzing return on investment of all PPC campaigns 9. Creating weekly and monthly reports Technical Manager at Internet Box Services Ltd July 1986 – May 2013 Location: Nairobi, Kenya Among my responsibilities were: 1. Implementing, maintaining, supporting, developing and designing communication networks within or between organizations. 2. Ensuring the integrity of high availability network infrastructure while providing maximum performance for their users. 3. Planning, organizing, controlling and managing all aspects of the technical team. Skills Google Ads, Google Analytics, Google Display Ads, Google Shopping Ads, Google Search Console, Search Engine Management (SEM), Search Engine Optimization (SEO) Certifications 1. Google Ads Search Certification 2. Google Ads Display Certification 3. Google Ads Shopping Certification 4. Google Analytics Individual Qualification Education BSc (Hons) Electrical Engineering – 1986 University of Nairobi Others Upwork link: https://www.upwork.com/fl/johnkaranja2 I have done over 3,400 hours of relevant work (i.e. setting up, optimizing & running Google Ads campaigns) on the Upwork Platform.