John Karanja

Alsco NZ Google Ads Account Alsco NZ asked me to improve their Google Ads Account in January 2019. Conversions Increased monthly conversions from 82 in January 2019 to 214 in January 2020. Cost Per Conversion Reduced cost per conversion from NZ$27.33 in January 2019 to NZ$9.01 in January 2020. How Did I Get This Performance Improvement I did not have a magic bullet…. The success of this campaign was the result of doing the right things over and over and over again, month after month after month. When you monitor your progress week by week or even month by month, then you may not notice changes in performance. But if you stick with your routine and review your progress over many months, then you’ll likely see a dramatic difference. In other words, small, incremental changes can add up to significant improvements.