John Elmer Jr. D. Uriguel

John Elmer Jr. D. Uriguel--HTTPS://BIT.LY/JEDDYSIDEUP WORK EXPERIENCE MARKETING SPECIALIST The Manufacturers Life Insurance Co. (Phils.), Inc. August 2024 to December 2024 PROFILE Highly motivated, quality-driven professional adept at crossfunctional work, with a cultural adaptability and respect for differences. • Developed and managed Agent Value Proposition • Drove social media strategies by enabling distribution team • Led recruitment initiatives from campaign management, lead generation, and improving onboarding experience. • Activated Distribution and Agency Force in social media. • Empowered Distributors to follow mandated Global brand guidelines. • Managed content built, calendar, and influencers. DIGITAL DISTRIBUTION ANALYST Sun Life of Canada - Phils, Inc. May 2022 - July 2024 Digital Transformation SKILLS Project Management Digital and Influence Marketing Communication Content Branding Negotiation Social Media Graphics Relationship Building HOW TO REACH ME Cell:- Email:-LinkedIn: linkedin.com/in/jeddyuriguel • Spearheaded and executed tactical initiatives (Digitopia) to drive digital adoption across the Distribution – Agency Team, achieving a digital adoption of 80-82%. • Launched the “Teach Them Young” strategy (DIGI-Code), focusing on onboarding new recruits to increase awareness and contribute to digital adoption target. • Developed both digital and print content to increase awareness, drive conversion and engagement with digital tools for the Distribution – Agency Team. • Managed change initiatives for digital payment option (CPAG/OPIS), improving ease-of-use and adoption rates. • Organized and facilitated digitalization roadshow and webinars, enhancing knowledge transfer and digital adoption. Social Media and Digital Marketing • Launched Advisor’s Product, Institutional, and Recruitment (APIR) kit, increasing social selling activities and optimizing public engagement on social media channels. • Collaborated closely with the Marketing team in to design and develop content calendar and streamline social media strategy. • Managed and introduced pilot influencer marketing program, also known as Sunfluencers. Coordinated with multiple business units to review and approve product-focused vertical video content of 4 official Sunfluencers. Worked with the Digital Marketing team to successfully run paid media campaigns on Meta and TikTok. Logistics and Operations Management • Provided resolutions to challenges encountered by the agency force. • Oversaw the monitoring and management of branded merchandise inventory. • Led coordination efforts with suppliers to produce and deliver quality branded merchandise. • Directed events management for eAppreciation Day, an award ceremony for digital advisors, ensuring successful execution and positive feedback. SKILLS Project Management Digital and Influence Marketing Communication Content Branding Negotiation Social Media Graphics Relationship Building SALES SUPPORT ANALYST Sun Life of Canada - Phils, Inc. Aug 2019 to May 2022 Community Manager, who led communication and engagement activities. Conceptualized and implemented effective sales and communication strategies. Managed the branding guidelines and supervised the communication materials within the department. Collaborated with the Marketing department on projects and digital marketing campaigns. Achieved 33% growth in Facebook Group membership and 35-45% engagement rate with 8,000–10,000 active Facebook user members. Analyzed data and did social listening to decode the effectiveness of the communication strategy implemented. NEW BUSINESS REVIEW ASSOCIATE PLATFORMS Meta Apps Microsoft Office Canva Capcut Zoom Outlook Google Workspace SharePoint HOW TO REACH ME Cell:- Email:-Address: 446 T. Sulit St., Aguho, Pateros LinkedIn: linkedin.com/in/jeddyuriguel Sun Life of Canada - Phils, Inc. | Jul 2018 to Aug 2019 Reviewed Insurance Applications Underwritten Financial and Non-Medical Information for Insurance Application Controlled and recorded team errors to improve system process Made routine & non-routine decisions under close supervision, applying limited discretion within role except for matters of significance which affect the business as a whole or a significant part of it, in accordance with established procedures/guidelines Reviewed documents for completeness, accuracy, and compliance with state regulations. EDUCATION BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION Listed Cum Laude | 2018 Rizal Technological University Major in Marketing Management Consistent Dean's Lister Nominated as Marketing Management Student of the Year TRAININGS Character references will be provided upon request. LOMA 321 - Insurance Marketing: Connecting with Customers LOMA - ACS 101 - Customer Service for Insurance Professionals - Third Edition Digital Marketing Fundamentals Certified Social Media Marketing Foundations LOMA - FLMI Level 1 Certificate 7 Habits of Highly Effective People Cultivating Growth Mindset