EXPERIENCE & EXPERTISE
John Cartwright
Brand Strategy & Design
Digital and Print Design
• Concept development through execution
across digital and print platforms
Windswept Studio
Upper Tumble, Llanelli SA--www.thedesigneye.co.uk
(digital and print
graphic design portfolio)
• Maintaining brand authenticity in the AI age
• Typography and layout design
Technical Production
www.thecreativeeye.co.uk
(illustration, visualisation
& photography)
• Large format and environmental graphics
• Digital asset creation and management
• Cross-platform design implementation
Established long-term working
relationships with global brands
including Burger King (11 years), Nike
(9 years), Epson (6 years), and Epicair
(5 years). Consistently delivers projects
on schedule and within budget,
building a reliable referral network and
repeat client engagements.
• Brand Development & Identity Design
• Digital & Print Production
• Multilingual Layout & Typography
• User Experience Design
• Creative Team Leadership
• Client Relationship Management
practical and imaginative
with the unique ability
to approach problems
creatively while still
respecting the need for
detail and organisation.
• Global brand standards implementation
• Cross-market campaign coordination
TECHNICAL SKILLS
Design Software
• Adobe Creative Cloud
(InDesign, Photoshop, Illustrator)
• Video/Motion: After Effects, Premiere Pro
• Audio: LogicPro, Adobe Audition
Specialised Capabilities
Project Leadership
• Multilingual layout experience including:
German, Finnish, Bulgarian, Arabic, Hebrew
• Client consultation and presentation
• Large-format print production
• Multi-stakeholder collaboration
• Brand identity systems
• Timeline and budget management
• Digital asset management
• Quality assurance and brand consistency
Web Development
AI Tools including:
• Basic HTML, CSS, JavaScript, PHP
• Claude
• Responsive design and UX principles
• Chat GPT
• CMS platforms and web optimisations
CAREER HISTORY
Logo and Brand Designer for Digital and Print
THE DESIGN EYE 2007 - to date
Independent design practice serving clients while maintaining full-time positions
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CORE STRENGTHS
• Cultural adaptation of visual elements
• Corporate identity systems and
brand guidelines
• Print production management and colour
optimisation
Graphic Designer with over 10 years
of experience developing effective
brand identities across digital and
print media. Skilled in design creation
through concepts, visualisation,
UX design, typography, and print
production processes.
International Design
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Accomplished logo and brand designer with extensive experience in both digital and
print media
Skilled in creating and shaping brand identities and visuals for both online and
offline applications
Known for helping businesses, particularly start-ups on tight budgets, to realise and develop
their brand identity
Manage the complete project lifecycle from concept to production for both digital and
print assets
Supported design studios and agencies with large workloads at short notice
Fully functioning home studio with industry-specific software
Clients:
Epicair, Bracey’s, Nationaler Rugby League Deutschland, Crealegal, TaxQube Accountants,
Propeller Studios, Madhouse Entertainment, macaws.ai
Selected Projects:
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Epicair: Brand refresh including digital presence and print collateral
Rugby League Germany: International sports brand logo development
Macaws.ai: Tech startup visual identity and UI design system
TaxQube Accountants: Financial services logo design and rebranding
Bracey’s: New business start-up branding for Bracey’s Pizza & Pasta and Bracey’s Motors
TRAINING & EDUCATION
Online Courses
• Decision Making:
Choosing The Right Problem To Solve
• Corporate Finance & Treasury
• Introduction to UX and Accessible Design
CAREER HISTORY (CTD.)
Digital Designer and Senior Print Designer
XIGEN DESIGN E-COMMERCE DIGITAL AGENCY Bedford-
Key Achievements:
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• Digital Skills: Social Media
• Digital Skills: Digital Marketing
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- Future Learn
Won client trust and expanded relationships by updating brand standards for a global cable
tester and manufacturer, leading to new project opportunities
Managed the design, layout, and artwork of a 100-page quarterly product catalogue in
French, Spanish, and German for Epson with consistently high standards and accuracy
Introduced regular “Ted-Design-Talks” sessions to promote skill-sharing within the
design team
• Adobe After Effects (refresher)
Responsibilities:
• Web Design and Development (refresher)
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- LinkedIn learning
Six-month Leadership and Development
with an industry expert to raise the creative
profile and communicate more effectively
with clients and colleagues
HND in Graphic Design
(Stevenage Art College)
LINKS
Linkedin:
www.linkedin.com/in/johncartwright-669b4315/
Instagram:
www.instagram.com/
jcthedesigneye/
YouTube channel:
https://www.youtube.com/channel/
UCL-gB4EL9C62zpmCoi7DCdw
Creativepool: Recent projects
https://creativepool.com/
daisychaindaze
ADDITIONAL INFORMATION
Strong interest in current affairs
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Collaborated with coders, web developers, and designers to provide comprehensive
digital and print solutions
Conducted hi-end retouching and visualisation, including hand-drawn sketches and
Adobe CS Photoshop
Acted as the point of contact for CMYK print and large-size digital printing issues
Engaged in headlines and copywriting with a focus on SEO and keywords
Clients:
Epson, Thomson Reuters, BASEC (British Approvals Service for Cables), A&E Networks,
Yale (Forklifts), Acal BFi
Designer & Creative Artworker
SHAUN POWER DESIGN Hitchin, Hertfordshire-
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Managed workload for multiple tasks efficiently
Consistently exceeded deadlines and goals
Responsibilities:
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Designed artwork for new stores, mailings, brochures, and POS
Successfully managed a high volume of tasks, averaging 5 to 25 tasks per week
Cultivated a positive relationship with the Tesco Local Marketing Team, leading to a preferred
supplier status for four years
Clients: Tesco Local Marketing
CAREER HISTORY (PRE-2009)
Key Achievements and Responsibilities:
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Demonstrated expertise in creating, communicating and presenting concepts and ideas for
fellow designers, stakeholders and client-facing teams
Held leadership roles as Deputy Creative Director, Design Manager, and Studio Manager
10 years with top London West End digital print and design studio
Pioneered the inclusion of creative design solutions as added value, leading to the hiring of
new employees for design studios
Proficient in early versions of digital design software such as Director, Flash, Premiere, After
Effects, Adobe InDesign, and Fireworks. Acted as adviser and in-house trainer for software
Cricket (playing member of local
cricket club)
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Songwriter, guitarist and composer
(singles and albums released for
streaming/download):
Self-designed website:
www.daisychaindaze.co.uk
Visual Designer & Artworker
THE MOTIVACTION GROUP Ardeley, Stevenage
Angling and the Great Outdoors
DBS Enhanced Certificate (2025)
Clients: Microsoft, Virgin, Deloitte, T-Mobile, Barchester Healthcare, Close Brothers
Senior Graphic Designer, Artworker & Visualiser
GENIX IMAGING Broadwick Street, Soho, London
Clients: Nike, Niketown, Burger King, Compass Foods, Proctor & Gamble, Estée Lauder,
Harry Ramsden’s
