John Caesar

JOHN CAESAR •- -• Creative director [Content Creator | Social Media Manager | AI Data Analyst] Driven Digital Marketing Assistant with knowledge and experience helping small businesses and startups thrive online. Proven expertise in crafting engaging social media content and video promotions that drive brand awareness and sales. Adept at SEO optimization and campaign management across Google Ads and social media platforms (Instagram & Facebook). Highly analytical with a passion for data-driven decision-making, leveraging insights to optimize marketing performance and achieve measurable resultssa WORK EXPERIENCE Freelance marketer [07/2021 - PRESENT] I work as a marketer, with a focus on social media management and promoting videos. My role involves creating and overseeing content to boost brand visibility and engagement for clients. I use various platforms with the help of AI to increase sales and build connections, with audiences. • Produced Engaging Video Content: Conceptualized, scripted, and produced 15+ promotional videos for small businesses, resulting in increased brand visibility and customer engagement. • Boosted Small Business Revenue: Strategically managed social media campaigns, resulting in a 10% increase in sales for a startup bakery. • AI-driven Optimization: Leveraged AI tools to analyze audience behavior and refine ad targeting, leading to a 14% reduction in cost per conversion. • Acted as a strategic advisor to startups during pivotal growth stages, offering guidance on leveraging AI technologies for enhanced marketing performance, leading to a 30% expansion of market reach within a year. DSTV Sales and Promotion Specialist [05/2020 - 01/2021] Team leader Led a 5-person team in executing flyer distribution campaigns to promote DSTV, drive decoder sales, and raise awareness about DSTV services in targeted areas • [Led a team to surpass sales goals, contributing to a 25% growth in decoder sales and a • 20% increase in DSTV service subscriptions over a 6-month period Coordinated and supervised team efforts at events such as Back to School, State Fair, and community outreach campaigns. John caesar • - Established efficient routes and schedules for flyer distribution, optimizing team productivity and ensuring maximum coverage, resulting in a 30% increase in flyer distribution efficiency. EDUCATION Mount kenya university Currently Pursuing a bachelor’s degree in business management – [marketing option] PROFESSIONAL SKILLS • Skilled, in utilizing Canva to create graphics, images, and visual content for social media posts, advertisements, and marketing materials that effectively communicate brand messages. • Proficient in generating images using tools like midjourney ai and dalle for content creation. • Experienced in managing and optimizing media platforms such as Instagram and TikTok to boost brand visibility and drive engagement. • Possess an understanding of AI-powered analytics tools such, as Google Analytics, Hootsuite Insights and Buffer Analyze to make data-informed decisions when crafting marketing strategies. • Familiar with video editing software like CapCut, Final Cut Pro, and Canva for producing professional video content. • Content Management Systems (CMS): Experience with CMS platforms such as WordPress and Wix for website management and content creation. • SEO Basics: Understanding of basic search engine optimization (SEO) principles and practices to optimize content for better visibility and ranking on search engines. LANGUAGE COMPETENCIES • English: native language Swahili: native language portfolio https://johncaesar254.wixsite.com/john-caesar-portfoli