John Adelana

Adelana Tosin John - Resume Adelana Tosin John Digital Marketer | Meta & TikTok Ads Specialist | WordPress Website Manager No. 7 Peace Estate, Magboro, Lagos, Nigeria - |- Professional Summary Results-driven Digital Marketer with proven expertise in Meta (Facebook/Instagram) Ads, TikTok Ads, and WordPress website management. Adept at launching and scaling data-driven advertising campaigns, optimizing ROI, and leveraging consumer behavior insights. Highly skilled in using Google Sheets for campaign tracking, analytics, and performance reporting. Strong background in website content management and plugin optimization using WordPress. A strategic thinker with a flair for creative execution, conversion tracking, and delivering measurable growth. Core Competencies - Meta Ads Campaign Management - TikTok Ads Strategy & Targeting - Google Sheets for Campaign Reporting - WordPress Website & Plugin Management - Conversion Tracking & Meta Pixel Setup - Performance Metrics Analysis (ROAS, CTR, CPA, CPC) - Landing Page Optimization & A/B Testing - Audience Segmentation & Retargeting - Sales Funnel Optimization - Budgeting & Ad Spend Efficiency Tools & Platforms Meta Business Suite, TikTok Ads Manager, Google Sheets, Google Analytics, WordPress, Elementor, WooCommerce, Canva, ChatGPT, Bitly, Meta Pixel Helper Professional Experience Adelana Tosin John - Resume Media Buyer Double Hay Global Limited - Lagos, Nigeria (Dec. 2024 - Present) - Planned, launched, and optimized paid advertising campaigns across Meta platforms for diverse product lines. - Monitored KPIs like CTR, CPA, and ROAS using Google Sheets dashboards to inform strategic decisions. - A/B tested creatives and audiences to increase conversions and reduce ad costs. - Created visually appealing landing pages and integrated tracking pixels for campaign performance. Digital Marketing Executive Zhouminq Nigeria Company (Wealthwave International Media) - Lagos, Nigeria (Nov. 2024 - Jan. 2025) - Managed social media ads on TikTok and Facebook to generate leads and brand awareness. - Designed and maintained WordPress websites with essential plugins for SEO, analytics, and user engagement. - Created engaging content and sales funnels aligned with the company's digital product launches. - Developed WhatsApp autoresponder flows and lead management templates for inbound inquiries. Storekeeper Assistant (Contract) Livespot Entertarium - Lagos, Nigeria (May 2024 - June 2024) - Coordinated logistics and ensured accurate inventory tracking for high-volume event operations. - Maintained cleanliness and functionality of the storage area, reported stock discrepancies, and ensured smooth internal coordination with procurement and production teams. - Gained valuable on-site experience managing resources in a fast-paced entertainment environment. References References available upon request.