EXPERIENCE:
OWNER, DIGITAL MARKETING SPECIALIST
Koi Small Business Marketing
August 2018 - Present
JOHANNA
WEST
Digital Marketing
Specialist
Providing effective service & advice for SMEs struggling to get their
business out into the social landscape.
Short-term and long-term social media marketing campaigns for YOUR
goals
Content calendar building and management
Strategy sessions that include working through your business's brand,
voice, and purpose on social
Ghostwriting and copy for your online business needs (emails, web copy,
ads, product and service descriptions)
Basic template-based designs for social sharing and your website
OWNER AND OPERATOR
The Product Project
January 2019 - Present
The Product Project is an e-commerce experiment, a full immersion into
the Shopify platform in order to understand it from a Canadian marketer's
perspective. The storefront offers gadgets, home decor and novelty items,
while the inner workings behind-the-scenes offer a tantalizing look into
Chinese-Canadian supplier relations, the App Development industry,
organic SEO, and consumer discernment and decision-making. And on the
flip-side, we aim to provide good service, fairly-priced products, and cheap
shipping for Canadians.
WHAT I DO:
Providing short-term solutions (when you
need something done once, and quickly) as
well as long-term strategy (monthly/annual
contracts). I look to put the finger on
underlying blind-spot issues first and THEN
working on advertising techniques alongside
your business. Rather than waving a magic
wand and telling you ad spend will make it go
away, we will take an honest look at where
you're at and where to go from here.
CONTENT MARKETER
Galilee Bible Camp
July 2018- August 2018
Photographed for and managed Instagram and Facebook accounts. Filmed
during camp sessions and edited clips to create promotional videos.
Authored and sent out email updates to the camp mailing list using
MailChimp. Some administrative duties
CERTIFICATIONS:
PROFESSIONAL SKILLS:
• English, French
• Team Management & Organization
• Customer Service
• Creative and Critical Thinking
• Business Storytelling
• Content Strategy
AMA PROFESSIONAL CERTIFIED MARKETER IN DIGITAL
MARKETING
Lynda.com
October 2018- Present
MARKETING YOUR BUSINESS ON THE INTERNET
Gale Courses
September 2018- October 2018
CONTACT DETAILS:
YOUTH ENTREPRENEURSHIP
Pickering, Ontario
Canada
Cell:--LinkedIn: @johannawest
The Family Life Center
January 2018 to May 2018
