Johann Mahe

Johann MAHE https://www.linkedin.com/in/johann-mahe/ • - •-Work visa holder (International Relations subclass 403) • Available for immediate start 7-year Experienced in Data Analytics & Digital in International Media and Fintech I strive to make data actionable and impactful. I’m looking for a new challenge in Australia to develop and share my skills. Results-driven manager with experience in leveraging data analytics to drive business insights and performance. Solution maker with a proven track record in enhancing decision-making processes and optimising operational efficiency. Flexible, Autonomous, Quick Learner, and Hardworking. Analytical mind crossing data and business insights. Motivated by International Environments. Team Spirit, Open Minded, and broad knowledge of foreign cultures. Professional Experience Nickel is a French fintech company, founded in 2014, acquired by BNP Paribas in 2018, offering easy-access banking services through physical points of sale. Customers can open bank accounts in 5 minutes with only one identity document from 190+ countries. Nickel provides a mastercard debit card, a current account with a local IBAN, and various digital banking services, such as wire transfer or check deposit, focusing on simplicity, transparency and affordability. I had the opportunity to get promotions and experience several positions and responsibilities within the company in 4 years. FRANCE Paris Main achievements in my roles:  Reduced Cost Per Acquisition: Optimized a €7M+ digital marketing budget across five countries, significantly lowering CPA through targeted channel management and new attribution models.  Improved Conversion Rates: Led the launch of a new digital subscription funnel, enhancing conversion rates by refining customer journey steps.  Enhanced Data Skills & Analytics Autonomy in teams: Managed the GDPR-compliant migration to Piano Analytics and strengthened data tracking, improving decision-making and team capabilities. Manager - Data & Digital: 1 year • Google Ads • Meta Ads • Piano Analytics • Monday • Search Console         August 2024 Managing a team of 5 (data analysts and traffic managers) embedded in Customer Acquisition team Working as head of internal digital agency for 5 markets: France, Spain, Portugal, Belgium, Germany Responsible of 7M€+ of digital marketing budget. The goal was to optimize this budget in all digital channels, to bring as many clients as possible and reduce Cost per Acquisition (CPA) Handling most of digital channels internally: Google Ads, Meta, Snapchat, Tiktok, Affiliation Defining a new digital strategy with the launch of a new full online subscription funnel Leading acquisition analysis: MMM, incremental factors, digital channels combo, attribution Identifying key steps within the conversion paths and proposing solution to improve conversion rate Working closely with product & IT teams to amplify data & digital impacts July 2023 Lead Data: 1 year • GCP • Big Query • DBT • Lookerstudio • Google Analytics • Piano Analytics • GTM • SQL        Managing a team of 2 data analysts embedded in Customer Acquisition team Presenting monthly key results & data analysis to ExCo Leading acquisition analysis: LTV, MMM, Attribution models, Fraud, Product Discovery Identifying key steps within the conversion paths and proposing solution to improve conversion rate Responsible of tracking management system (GTM) and tracking plan of website and subscription funnel Managing migration from Google Analytics to Piano Analytics to comply to GDPR Developing data & analytics skills for tech and non-tech team members Data & Web Analyst: 2 years • GCP • Big Query • DBT • Lookerstudio • GA • GTM • SQL • Python • Asana        June 2022 Data Champion for Marketing, Development & International teams. Leveraging data available to amplify impacts on business and accelerate projects Leading analysis on customers & prospects bases to understand and improve KPIs: conversion rate, cost per acquisition, activity rate, lifetime value LTV Contributing to improve data architecture in Nickel. Marketing voice in the data community. Developing data skills within the marketing team to bring data-driven spirit in any project Building data tools, reports, dashboards, to spread and evangelize data in all the company Supporting set up of web tracking and digital KPIs to improve website and funnel performances June 2020 Canal+ International is a subsidiary of the French media company Canal+ Group, specializing in the distribution and edition of television channels and content services globally. It offers a wide range of content (movies, sports, series, …) catering to diverse audiences across Europe, Africa, Asia, French Overseas territories. Canal+ International focuses on providing high-quality, premium entertainment and expanding its footprint in international markets. After 2 successful internships, I had the opportunity to get an expat contract in Hanoi to keep developing data usage in the local branch to improve processes and data impacts. FR/VN Paris/Hanoi Main achievements in my roles:  Optimized Subscriber Acquisition and Retention: Analyzed subscriber data to reduce acquisition costs and improve retention through targeted insights on campaign performance and user behavior.  Enhanced Forecasting and Budgeting: Led portfolio modeling and financial forecasting, enabling data-driven decisions that improved budgeting and operational strategy.  Built BI Framework: Developed key dashboards and reporting tools, improving data visibility and supporting strategic initiatives across teams in Vietnam and Paris. May 2020 Data/Business Analyst: 2 years in Hanoi, Vietnam • SAS • SQL • PowerBI • Teradata • Office Pack  In charge of the portfolio modelling and forecast, at the heart of the budget process and operations strategy. The goal was to have a clear view on the subscriber base and its evolution to calculate the turnover.  Leading analysis of the subscriber base to better understand consumption schemes and action levers  Working with Commercial team to identify underperforming regions/POS on sales helping them prioritizing their actions. Focus on subscriber acquisition cost.  Working with Marketing team to measure impacts of their campaigns and identify data insights on renewal rate, consumption rate, channels consumption. Focus on subscriber retention cost.  Working with Customer Care Departments to develop pertinent dashboards to monitor call center activities and follow subscriber management cost.  Proposing and simulating scenarios to forecast financial impacts of commercial and marketing actions  Gathering data from CRM, audience, and finance to give data-driven insights to strategic management  Boosting the creation and developing the BI Department in Vietnam – Trainee management  Pulling out local insights from the field to the headquarter in Paris to help them prioritizing transverse topics May 2018 Data Analyst Intern: 6m in Paris & 6m in Hanoi • SAS • SQL • Reportive • Teradata • Office Pack July 2017  Building daily reports summarizing KPIs of the post-paid Pay TV business in French Overseas territories: subscription sales, churn rate, offer mix  Developing reports to pilot the launch of new products & to follow performances of the distribution network  Building daily reports summarizing KPIs (actual & forecast) of the pre-paid Pay TV business in Vietnam: sales, renewal rate, inactive renewal rate, activity rate, consumption rate.  Geographical Analysis of the Pay TV Business in Vietnam to guide geo-marketing actions July 2016 Education CentraleSupélec Engineering School. Top-tier Engineering School (French “Grande École”). MSc. in Machine Learning and Mathematics, graduated in 2018. Courses: mathematics, statistics, machine learning, robotics, signal processing, programming. Projects: Building a sports betting website applied to the football French League 1. Building a forecast tool for EDF to simulate devices impacts on the electrical network. Post-secondary Preparatory Classes in Mathematics and Physics. FRANCE 2013 – 2018 FRANCE 2010 – 2013 Specific Skills Technical Skills: Advanced programming: SQL, SAS, Python Data Visualization: Power BI, Looker, LookerStudio Data transformation: DBT Data warehouse: Google Cloud Platform, Big Query, SQLServer, Teradata Digital & Product Analytics: Google Analytics, Google Tag Manager, Piano Analytics Digital Marketing: Google Ads, Meta Business Manager, Snapchat Ads, Google Search Console Project Management: Monday, Asana, Atlassian suite, Jira, Confluence Presentation: Office pack (Word, Excel, PowerPoint), Google Suite Languages: French (Native), English (fluent), German, Spanish, Chinese, Vietnamese (Elementary Proficiency) Other Experiences Volunteering:    Sports:    Interests:  President 2014 of Africa Unite, a student-led humanitarian association. Leading the organisation of the 2014 mission in Burkina Faso. 20 students involved in the project, for a budget of 10k€. 6-week humanitarian mission in Bobo Dioulasso, Burkina Faso, summer 2014. Tutoring middle and high school students. Organisation of sport tournaments (football, basketball). Purchase of land in order to build a new youth centre. 4-week humanitarian mission in northern Argentina, summer 2015. Building of 2 houses for the Wichi community. Manual labourer in the building. 10 students involved, for a budget of 10k€. Member of GENEPI association in 2014 and 2016. Weekly tutoring prisoners and leading workshops in jail. Basket-ball, Football, MMA, Swimming. Cross-Borneo Jungle Trek finisher (2 weeks in the heart of Borneo Island). Organisation and Referring of the basketball competition at TOSS 2014, biggest student sport event in France. Diving (AOW, 150+ dives), Geography, International News, Travels (Europe, Americas, Asia, Africa, Oceania)