JOEY KEN AGBAYANI
PPC & SEO SPECIALIST
ABOUT
CONTACT ME AT
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Joey Ken Agbayani
SKILLS SUMMARY
Keyword Research
Amazon Ads certified, PPC Specialist with 2 years experience in managing
campaigns. Responsible for cutting cost of ad spend and simultaneously
increase ROI using my best practice in PPC management. Good knowledge in
Helium 10 & proficiency in excel, able to to produce complex reporting in PPC
with Vlookups, pivot tables, and advance charting. I am also an accountant so
I have experience in Balance sheet, invoice analysis & reporting Analysis.
WORK EXPERIENCE
AMAZON PPC SPECIALIST
Seller Interactive | Dec 2021 - December 2022
Store Audit / Existing campaign audit
Keyword Research / Keyword mining using Helium 10, Brand Analytics & Customer
search term report
Campaign creation - Sponsored Product, Sponsored Brand, Videos & Display
Creating / Uploading Bulk File Upload
Listing Optimization ( keyword research using Helium 10, KW indexing, KW tracking,
keyword trend analysis)
Handles client call meeting (PPC proposal, PPC audit, reporting)
Handles 15 accounts
Handling outside traffic like Facebook Ads, Instagram and handles different
marketplace like Walmart.
Competitors Analysis
WORK EXPERIENCE
Amazon SEO
AMAZON PPC MANAGER
Listing Optimization
Google Data Studio
Campaign Management
Advance Excel
Facebook & Instagram Ads
Helium 10
PROJECT
MANAGEMENT TOOLS
Slack
Asana
VOS Ceramic Knife | May 2021 - March 2022
Store Audit / Existing campaign audit
Keyword Research / Keyword mining
Campaign creation - Sponsored Product, Sponsored Brand, Videos & Display
Creating / Uploading Bulk File Upload
Listing Optimization ( keyword research using Helium 10, KW indexing, KW tracking,
keyword trend analysis)
PPC Campaign Management (Budgeting, harvesting of keywords)
Bid Optimization (Cutting bleeders, Negative KW on a daily basis)
Customer Search Term Report Analysis
Weekly reporting / Monthly Reporting
Monthly client call updates
Managing tools for tracking of report by my client:
Scale insight (Automation tool for campaign management)
Revenuewize tracking the overall reporting on the expense and revenue
ManagebyStats for tracking keyword and ranking keywords
Sellerboard
WORK EXPERIENCE
INTERCOMPANY ACCOUNTANT
HENKEL | July 2015 - Dec 2019
Hubstaff
Clickup
EDUCATIONAL HISTORY
OCCIDENTAL MINDORO STATE COLLEGE
BUSINESS ADMINISTRATION | April 2007 - 2011
Class of 2011, Major in Management Accounting
