Joel Popoff

Over the past 7 years I've had the chance to work in multiple marketing roles from marketing specialist to marketing director. But where I've gained the most knowledge and experience in marketing is from the companies I've started.

Starting multiple side companies has allowed me to constantly keep up to date with the top marketing tools and strategies and test them in a variety of ways to get the best results before applying them to my full-time job.

I've been able to gain a solid understanding and consistently test new seo, cro, content, automation, customer service, email, sales, ppc, social media, and lead generation strategies to find the best results.

Throughout my marketing career, I've chosen not to specialize in one specific area. The reason for this is marketing is constantly changing. By specializing in one specific niche of this huge industry I would eventually hit my growth.

Instead, I choose to constantly learn as much as I can about all types of marketing. This allows me to have a broad understanding of all the different tools, specialties, tactics and companies in the marketing industry so that I may combine them all to maximize my marketing campaigns and strategy.

I believe that education is the key to innovation and the companies that are consistently innovating are the one's that stay afloat.