JOEL GEORGE
Delhi, INDIA •-• + 91 -• Portfolio: innovativejoe.com
EDUCATION
UNIVERSITY OF MICHIGAN
User Experience Research and Design Specialization
Explored various qualitative testing methods, Heuristic evaluation. Human Computer Interaction. Achieved grade 98.66%
2022
GOOGLE
Google UX Design
Completed the foundation course and was in the fastest 3% to complete the foundation course. achieved grade 92.12%
2022
BIRLA INSTITUTE OF TECHNOLOGY, RANCHI
B.Sc.(Animation and Multimedia)
Studied about Storyboarding, animation.
2010
ST. COLUMBA’S SCHOOL, NEW DELHI (PCM with Engineering Drawing)
Senior Secondary Level
2007
PROFESSIONAL EXPERIENCE
INNOVATIVEJOE.COM
Product Designer
2018-Present
● Implemented design sprints in an agile environment (Scrum, Kanban). Conducted UI/UX audits and redesigned websites helping
clients generate leads 20x $5000 clients within 1 month.
● Collaborated with a multidisciplinary team of 10+ to design, develop, and launch an online ecommerce store; developed 2 key
monetization product features.
● Beta tester for Bluehost. Supporting UI/UX for a US stock Website currently in MVP Development.
● Developed IoT Dashboards for an unicorn company.
Visual Marketing Designer
Jun 2010- Jan 2018
● Developed corporate identity, advertising, and holistic brand development for 50+ startups and 10+ government organizations.
● Generated leads and created e-mailers for Bentley, and Rolls Royce resulting in $1 million in revenue within 12 months.
BRITISH COUNCIL
Administration
Apr 2014- Mar 2020
● Administered product delivery of over 5 cloud/SaaS-based IELTS online and offline product solutions for South Asia.
● Conducted Usability Testing and supervised global pilot projects to be scaled to 52 locations within 24 months.
● Assigned deliverables to the team of 2-10 and collaborated with stakeholders and cross-functional teams and serviced over 250,000
users.
NIIT TECHNOLOGIES LTD.
Senior Graphic Designer
Mar - Jul 2013
● Designed 250+ print, static and animated web Ads for fortune 500 companies in American newspapers, magazines, weeklies and
websites.
● Achieved 99% of defect free ad production within 5 months.
● Advised on implementations of ad template effecting a 300% production boost and conceived a cloud hub for streamlining 30+
internal designers.
FRANCHISEMART.IN
Graphic and Web Designer
Jul - Dec 2012
● Conceptualized Franchise Today Magazine as Sub-editor design in 75% less time. As website handler conceived 3 web and product
features to boost business.
● Implemented Corporate branding, Advertising, and Social Media marketing, SEO with Social media automations boosting
productivity by upto 400%.
● Visualized e-mailers and Newsletters with 200% Click-throughs of the sector average.
ADDITIONAL INFORMATION
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Technical: Responsive Web design | Personas, User stories | Wireframes, Layout design | Design systems| HTML, CSS, Javascript |
LoFi to High Fidelity mockups| UX Research, UX audits | User flows, Journey Mapping | Information Architecture |Prototyping,
User testing.
Tools: Figma, Zeplin, Protopie | Sketch, Abstract | Adobe (Xd, Photoshop, Illustrator, After Effects, Premiere Pro, CC) | Webflow,
WordPress | Presentations (Keynote, Google Workspace)
Languages: Native-English, Hindi, Limited working proficiency- French, Spanish, Dutch, Korean, German, Japanese
