JOE HERNANDEZ
Los Angeles, CA
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PERSONAL BIO
I’m an ad hoc article writer in search of utilizing my familiarity with Digital Marketing that
encompasses tactics such as, article writing, backlinking websites and cross-referencing data
for its validity. I have developed prior research and communication skills in various fields,
however as a Consumer Advocate for the U.S.P.S, I homed in on my investigating and
communication abilities. As an Advocate, I dealt with liaison issues and identifying the facts to
then formulate response letters to agencies such as Congressional Leaders and The Post
Regulatory Commission. My true passion is in writing and conveying a story in way that keeps
you listening.
SKILLS SUMMARY
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Interviewing
Interviewed customers gathering facts and details.
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Investigating
Investigated relevant and accurate facts when developing blog content on my website. I
performed day to day fact checking as an Advocate, contacting various parties and crossreferencing stories.
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Proofreading
Proofread emails that Post-Office Managers sent out to customers, checking for
grammatical errors and the inclusion of pertinent details such as name, tracking, address,
etc.. In addition, when generating website content, I proof read content as to show that the
resources utilized are accurate and trustworthy.
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Fact Checking
When article writing I diligently validate the information I post before placement. Checking
dates, statistical numbers, domain authority, names and relevancy.
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Writing
Generate all my articles on my website Mywelllnesswisdom.com. Experience in proof
reading and letter writing.
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Website Design
Built and maintain a health and wellness website.
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Microsoft: Word, Excel, PowerPoint
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Correcting Copy
Both in Digital Marketing and as a Consumer Advocate, sentence structure, validity, and
grammar were key points.
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Grammarly
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Independent Research Skills (My stronghold)
WORK EXPIERIENCE
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December 10, 2018- Present, Finance, Financial Budget Analyst/The United States
Postal Service (USPS)
I currently hold a position as a Financial Budget Analyst, where I output reports and data
using excel, macros, formulas etc. Maintaining daily data updates and allocating employee
hours. I cross reference data for validity and approve purchases. As a Budget Analyst, my
responsibilities consist of budget data oversight and aiding and guiding in establishing and
executing financial planning and analysis processes identifying and resolving issues
consistent with industry best practices. Responsibilities involve programs, systems,
functions, policies and numerous critical issues associated with all phases of the budget
analysis process and financial performance within the USPS.
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June 27, 2016 – Present, Digital Marketing, Marketer: Next Focus Digital Marketing
Developing and building digital marketing campaigns for vendors seeking leads utilizing
Bing, Facebook, Amazon, and various other methods. Familiar in email marketing
campaigns and lead tracking analysis using various software. You need pixel tracking and
Global Positioning System data pertaining to demographics and webpage behavior, I can
help. Develop funnels to build customer retention and track return on investment (ROI).
Brand creation using Adobe graphics arts software and application with social platforms.
Familiar with trending and up to date technology. Developed a product demonstration
campaign resulting in 3 identified opportunities within the first month. Introduced
scheduled targeted email marketing programs using Get Response resulting in increased
open and conversion rates over previous sporadic email blasts. Initiated focus on
conversion rates and introduced a post-click marketing platform increasing on-page
conversion. Website design and development.
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June 27, 2016 – December 10, 2018, Marketing, Consumer Affairs: Consumer
Advocate/The United States Postal Service (USPS)
Address 25 to 40 customer inquiries and caseloads per day. Generate written letters
responding to Congressional complaints regarding an array of grievances. Communicate
with customers orally and electronically while expressing facts and ideas clearly,
conveying reasonable feedback when answering inquiries. Providing direction and
guidance to management at local Postal installations. Generate written and electronic
correspondence to Postal management and customers, informing logical and factual
explanation of the organizational position on various issues and encompassing standard
operating procedures. Daily use of Microsoft software such as Excel, Word, Outlook and
utilizing this software to communicate day-to-day statistical analysis of customer feedback,
surveys and quarterly statistics and reports. Update local Postal units on inquiries that are
overdue.
ACHIEVMENTS
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Certifications
Accounting Assistant,
Accounting Specialist
Google Ads.
Diplomas: Associates Degree in Social and
Behavioral Science.
EDUCATION
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Education California State University-Dominguez
Hills · (2016 - 2018)
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East Los Angeles College Associate of Arts and
Sciences - AAS, Business, Management, Marketing,
and Related Support Services · (2012 - 2015
