Jochebed Ogbemudia

JOCHEBED OGBEMUDIA Retention Email Marketing Specialist | Klaviyo Automation Strategist | Customer Lifecycle Marketer Nigeria (Remote) |-| - Professional Summary Self-taught retention marketing specialist with proven experience designing and optimizing lifecycle flows in Klaviyo, including welcome, post-purchase, upsell, and review request sequences. Passionate about building campaigns that don’t just sell, but serve by crafting meaningful customer journeys that increase repeat purchase rate, lifetime value, and emailattributed revenue. With a strong grasp of segmentation, automation logic, and A/B testing, I create flows that feel personal, timely, and conversion-focused. Every email is backed by a strategy, not just copy or design and every project moves me closer to mastery. Core Skills • Email Marketing Strategy (Klaviyo) • Lifecycle Automation & Flow Logic • E-commerce Retention Strategy • Segmentation & List Health Management • A/B Testing & Iteration • Email Copywriting & Visual Layout Strategy • Campaign Reporting & Optimization • Customer Journey Mapping • Conversion Rate & LTV Focus Project Experience Freelance Email Marketing & Lifecycle Automation (2024–Present) Klaviyo Platform | Direct-to-Consumer Focus | Remote - Built and launched 6-email Welcome Flow introducing brand story, product benefits, testimonials, exclusive offer, and product catalog - Designed a 6-email Post-Purchase Flow covering order confirmation, usage guide, crosssell, testimonial, loyalty incentive, and review request - Applied segmentation strategies for active, new, and repeat buyers, driving targeted messaging - Integrated delays, logic, and conditional splits to personalize flow experience and boost conversions - Strategized flow goals to increase email-attributed revenue and repeat customer rate - Explored customer psychology and messaging tone to reflect brand warmth and trust Featured Projects Welcome Flow – Nova Glow Skincare (6 Emails) - Full flow with value-first education, social proof, and a 10% discount incentive - A/B tested subject lines and visuals for open rate performance - Crafted "Glow Squad" brand tone to increase emotional connection - Designed for list nurturing and first purchase conversion Post-Purchase Flow – Nova Glow Skincare (6 Emails) - Thank-you email with trust-building visuals - How-to-use guide with step visuals and helpful tone - Upsell & cross-sell logic tailored to customer’s purchase - Review request email positioned as community-driven - Result: Improved timing logic, mapped triggers to ensure continuity beyond checkout Education & Certifications - IT Support Certificate - Digital Witch - Self-Taught via Klaviyo Help Docs, YouTube Deep Dives, Email Marketing Communities - B.Eng. in Mechanical Engineering – Federal University of Petroleum Resources, Effurun (FUPRE) Tools & Tech • Klaviyo – Lifecycle flow design, campaign execution, segmentation • Canva – Email visuals and layout mockups • Google Analytics – Performance tracking • Excel/Google Sheets – Basic reporting • Trello / Asana – Workflow tracking Availability - Remote roles (Global) - Full-time, Part-time, or Contract - Fast learner. Strong communicator. Ready to deliver.