Jocelle Jem Lu

JOCELLE JEM M. LU HR Generalist | Bookkeeper | QBO Certified ProAdvisor OBJECTIVE To obtain a position in a company where I can utilize the skills and knowledge I have gained towards the pursuit of career growth and development and be able to continue creating excellence in my profession. CONTACT --EDUCATION City of Malolos, Bulacan ( 2014 - 2018 ) Bulacan State University Bachelor of Science in Entrepreneurship Dean’s Lister - ( 2014 - 2018 ) EXPERIENCE HR Generalist – Recruitment | Compensation & Benefits | Content Creator June 2023 – August 2025 SUY SING COMMERCIAL CORPORATION Talent Acquisition • Managed end-to-end recruitment processes, including sourcing, screening, interviewing, job offers, and onboarding. • Coordinated with PESO offices and universities for job fairs and local recruitment activities. • Achieved a 90% fulfillment rate through efficient sourcing strategies and streamlined hiring processes. Company-Initiated Benefits • Administered company benefits including uniforms, car benefits, allowances, loans, leave credits, incentives, retirement, and wellness programs. • Coordinated with HMOs for annual physical exams and assisted employees with all HMOrelated services. • Guided employees on benefits inquiries, policy clarifications, and compensation-related concerns. Government-Mandated Benefits • Familiar with handling SSS, PhilHealth, and Pag-IBIG transactions — from application and filing to successful benefit availment. Employee Communication & Employer Branding • Led the creation and management of HR marketing materials and digital campaigns to strengthen employer branding and employee engagement. • Served as Editor-in-Chief of the company’s intranet magazine, driving employee engagement and enhancing internal communication initiatives. Dec 2022 – December 2023 AXIS LIFE INSURANCE AGENCY - PRU LIFE UK Assistant Unit Manager | Certified Financial Advisor • Set and executed performance objectives, continuously monitoring sales metrics to enhance team productivity and achieve growth targets. • Conducted comprehensive analyses of clients’ financial and economic profiles to deliver personalized financial strategies and recommendations. • Led promotional and recruitment initiatives through impactful client presentations and social media marketing campaigns, driving brand visibility, sales performance, and team expansion. May 2020 – December 2022 NXS - YIELD GUILD GAMES Assistant Manager | Recruiter | Discord Community Moderator • Oversaw the end-to-end recruitment process, including talent sourcing, candidate assessment, offer negotiation, and onboarding, ensuring a seamless and efficient hiring experience. • Supervised a team of 200+ gamers, tracking performance metrics and providing one-on-one coaching to enhance engagement and overall performance. • Conceptualized and launched NXS' promotional campaign, organizing virtual events that boosted brand visibility and strengthened community involvement across digital platforms. • Optimized and moderated a Discord server with 4,000+ members, leveraging advanced community management tools to enhance user experience, engagement, and retention. SOFT & TECHNICAL SKILLS • Strong understanding of both human resources and accounting processes and procedures. • Knowledgeable in QuickBooks, both desktop and online versions. • Advanced skills in Google Workspace, Microsoft Office Suite, Adobe Photoshop, and Canva, with expertise in Excel, Word, and PowerPoint. • Able to work independently, in a team, and under pressure. • Strong analytical and problem-solving skills. • Highly motivated, adaptable, and committed to continuous learning. • With good command on both written and oral communication. ADVANCE CERTIFICATES • • • QuickBooks Online Certification Level 2 QuickBooks Online Certification Level 1 Intuit Bookkeeping Certification | | | Date issued: October 19, 2025 Date issued: October 16, 2025 Date issued: October 13, 2025