CV
VP Sales | Enterprise SaaS Growth Leader
Joaquim H. Aceval
Personal
Nationality
LinkedIn profile
Location
Phone
E-Mail
German, French
LinkedIn
75007 Paris, France
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Profile
Hands-on enterprise SaaS sales leader with 14+ years of success driving multimillion-ARR growth
across Europe. Proven expertise in leading high-performance teams, acquiring enterprise clients, and
scaling partner channels in regulated and complex B2B environments. Skilled at building and closing
C/VP-level relationships, managing complex deal cycles, and developing dynamic go-to-market
strategies.
Core Competencies
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Enterprise SaaS Sales | CRM & Workflow Automation | C/VP-Level Deal Making
Regional Team Leadership | SDR & AE Coaching | Partner & Channel Sales
Strategic GTM | Pipeline Generation | Forecasting & Sales Process Excellence
Cross-Border Enterprise Sales | Global and EMEA-wide Market Expertise
Languages
German & French
English & Japanese
Spanish
mother tongues
fluent
basics / learning
Career Summary
03/2024 – current
VP Sales
GMBapi.com, Paris (FR)
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08.2023 – 03.2024
Leading direct and partner sales strategy at a multi-location SaaS provider
Managing pipeline development, new business acquisition, and upsell
motions
Optimized GTM messaging to target agencies and enterprise multi-location
brands
Optimized GTM messaging and sales playbooks, driving channel engagement
and upsell motions
Director Account Management
Trusted Shops, Cologne (DE)
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Revamped team targets and incentives for a 35-person Account Management
organization, increasing net revenue retention (NRR) and significantly
reducing churn by 60%
Managed accurate pipeline forecasts and implemented accountability-driven
KPIs
Joaquim H. Aceval
75007 Paris |- |-
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10.2021 ‒ 01.2023
CSO / Head of Sales
Minespider AG, Zug (CH)
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06/2020 ‒ 09/2021
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Led EMEA client success organization (25+ reports), aligning closely with sales
Built cross-functional roadmap for long-term client growth
Team Lead, Large Customer Sales & Account Management
Google, Dublin (IE)
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08/2007 ‒ 11/2011
Managed 22-person org, driving $65M quarterly revenue
Spearheaded a vertical-based GTM pilot, leveraging Challenger Sales
EMEA Director of Client Services
Indeed, Dublin (IE)
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12/2011 ‒ 06/2013
Oversaw $55M quarterly revenue, managing 10-person team
Designed event-led GTM initiatives and led transition to consultative selling
Manager Mid-Market Sales
Google, Dublin (IE)
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07/2013 ‒ 04/2014
Built and scaled a 17-person sales team from scratch
Doubled quarterly revenue ($25M → $46M) by transforming sales playbooks
and segmentation
Developed scalable frameworks for GTM in the DACH region
Agency Lead – Sales & Account Management, Mid-Market
Google, Dublin (IE)
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04/2014 ‒ 09/2016
Launched GTM strategy at an InsurTech SaaS startup, driving adoption among
OTAs and airlines in Europe
Delivered consultative sales narratives in regulated B2B environments
Head of Agency Sales, Mid-Market
Meta (Facebook), Dublin (IE)
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10/2016 ‒ 12/2017
Scaled ARR from zero to €750K in 12 months, closing the company’s first
enterprise SaaS contracts
Managed cross-functional team and led enterprise engagements in OEM,
automotive, and supply chain sectors
Built and managed cross-functional Sales and Account Management team
Designed and executed enterprise GTM strategy for blockchain-enabled SaaS
platform
Built long-term C-level relationships and led complex multi-stakeholder sales
cycles
Senior Business Developer EMEA
Companjon, Dublin (IE)
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01/2018 ‒ 04/2020
Coached Team Leads to enhanceo pipeline excellence, resulting in improved
NRR achievement and stronger team performance
Managed large account sales team through reorg; +20% YoY revenue growth
Mentored 10 AMs on strategic selling and client expansion
Account Manager
Google, Dublin (IE)
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Handled major accounts across B2B, B2C, and tech verticals
Recognized for top sales growth multiple quarters
Joaquim H. Aceval
75007 Paris |- |-
Education & Training
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Master in Japanese and Religious Studies | University of Tübingen, Germany
Year Abroad in Japanese & International Relations | Ritsumeikan University, Kyoto, Japan
Apprenticeship in Wholesale & Foreign Trade | Stuttgart, Germany
Leadership & Tools
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CRM: Salesforce, HubSpot, Active Campaign
Sales Ops: Forecasting, Playbook Building, Pipeline Management
Coaching SDRs, AEs & Partner Managers | Cross-Department Collaboration
Values & Interests
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Purpose-driven: Zazen, Yoga & Eastern Philosophy
Altruistic projects: school & NGO support in The Gambia
Passion for habit stacking, sports & lifelong learning
References
happy to share upon request