Joao J. Silvestre
1370 So. Ocean Blvd. # 1005, Pompano Beach, FL--SUMMARY OF QUALIFICATIONS
Very Motivated Business Professional with Communication, organization and management skills with over
30 years of experience; and extensive Business Development & Marketing with “Product” development “Innovated Internet Applications”, and “Sales Solutions” experience.
Flexible, Versatile & Creative – very focused and objective.
Resourceful with the ability to blend easily in a multi-cultured atmosphere.
Fluent in English, Spanish and Portuguese.
Citizenships: American, Brazilian & Italian.
As a Business Developer & Marketing Director for more than 7 years at a local South Florida ISP - I had
the opportunity to develop a number of e -solutions including the formation of Virtual Business Portals.
Among many of the services provided, I lead a Team of experts that has successfully created, developed,
and implemented many of the virtual systems that were successfully launched among a variety of clients
in many different market segments.
By taking a natural and organic approach, business clientele base grew dramatically in less than a year
for the organization. Most important is the fact that the majority of these clients remain engaged with the
company as their main provider for e-solutions to this date.
Along the years, I developed business and e-marketing solutions for several hundred companies receiving
recommendations from organizations like Microsoft and US Robotics. The actual work involved
restructuring and redesigning of organization’s structures to efficiently and effectively implement online
business and marketing solutions. Other collaborative online solutions included the optimization of
conventional media, such as: newspapers, magazines, radio, and TV advertisements.
My involvement with many of these companies went well beyond just the creation, development and
deployment of business & marketing campaigns. A major component of my activities included the
easiness and flexibility to operate across departmental levels within organizations, which has contributed
to successful outcomes, in a value-driven management approach.
My objectives are always to learn the values of each key-person, or “point of contact”, that interacts,
intersects, or is affected by the proposed project (s), and conceive solutions that create real value in
alignment with corporate vision and cultural environment, which in return can create market advantage s
and generate sustained value overtime to stakeholders and the organization.
PROFESSIONAL EXPERIENCE
Solid background in Business Development & Marketing
• Marketing Plan Creation
• Branding - Image Recognition - Image Value
• Media Relations and Contract Negotiations
• Project Management
• Report Preparation
• Written Business Projects Preparation
• Sales Force Training, Mentoring, and Management.
• Sales & Marketing
• Computer Savvy. Microsoft
• Professional Presentations
• Events / Organization & Media & Public Relation Affairs
• Control & Maintenance of work flow and target results from strong work base plan
• Large Industrial experience including world leading companies, such as: BASF Chemical and ALCOA –
Aluminum Company of America.
• Development, Implementation, Training, and Deployment of Internet Based Programs.
• Online marketing tools: Development, Implementation, and Interdepartmental Integration.
• E Commerce B2B, B2C, and C2C
EMPLOYMENT HISTORY
Training Institute RAF Sao Paulo, BR 05/2013 – 12/2018
A Subsidiary of the Método RAF Company
Director of Business Development (DBD)
In this position I am responsible for all company operations, planning and re-structuring including
optimizing all points of sale and customer service procedures and training. Mentoring all leadership teams
is an ongoing activity to help increase results by improving their commitment and solidifying their
responsibilities while creating value on each activity to our customers and employees and generating
value over time.
I developed and created an ecommerce website www.lojaraf.com.br and launched Training Institute RAF
Online www.tiraf.com.br in addition; I introduced and diversified our training programs not only to target
individuals but also corporations. Today RAF has reached new markets and launched a number of new
programs and products which increased its exposure and sales results while creating real value to its
employees, stakeholders, and customers.
Kaplan University Ft. Lauderdale, FL 05/2007 – 05/2013
A Subsidiary of The Washington Post Company
Senior Advisor (SA)
I have experienced the core activities in prospecting and was able to meet and exceed customer service
and sales goals while developing and building great customer experience. In this role I was included in
the Talent Circle for achieving sustained success overtime by meeting and exceeding my goals. This is
typically experienced by the top 5% of the company’s overall personnel.
In a recent company “overhaul”; business processes changed, I lead a Team effort on a project called
Operation Climb Mountain (OCM); a delivery system for a number of initiatives that had the goal to
motivate employees to embrace company changes and vision. The first initiative there was a company
“Citizenship” activity; a 21 day event that had the goal to reduce employee resistance to change, and to
promote and obtain company buy-in. Other activities included the creation of “Smart-Box” and “HotSeat”; every activity was developed to discover, understand, develop, and share employee’s values and
company values in order to develop a shared value ground for employees and for the organization to
succeed.
Business Consultant Ft. Lauderdale, FL 12/2002 – 05/2007
Business development and Marketing Consulting
Successful development and integration of business functions and technological solutions via Online
Platform Solutions – optimizing and facilitating business practices effectively and efficiently. Reorganizing
and re -structuring departments while training users to integrate web -based programs and solutions.
Many of the applications have been tied-in e-marketing solutions, such as lead -generating systems,
qualifying leads, and operational systems integrated with sales and business development and sales-cycle
management. The experience in business development & marketing and the understanding of operations
/ products / sales management / and technologies enhances my ability to understand real needs / real
solutions / and business opportunities in a global environment.
Bonetti Trading Inc. Ft. Lauderdale, FL 01/1987 – 10/2002
Business Development & Marketing – Owner
During its initial years, the organization focused on alternative insulation products for industrial
maintenance use for the Country of Brazil, in specific to the chemical and pharmaceutical sector. In short
time, the company expanded to attend the steel & iron, automotive, and other industries. Bonetti
experienced an increase in sales from $1.5 million to $5.8 million for its parent companies. In addition,
the company developed new markets, diversified its product lines to attend other segments and their
demands.
New products and sales & marketing strategies helped increase earnings substantially, above
expectations and forecast.
In the mid 90's and until 2002, the company was contracted to provide Business Development &
Marketing solutions to Netdor Internet. Online Applications were in demand for a number of companies in
Broward and Dade County, Florida. The most predominant aspect of these projects had to do with
Online: lead -generation and marketing programs for e -learning companies (NIPAS), e-commerce,
marketing, sales, shopping carts, money remittance software - web presence and general e-operation
applications, including development, implementation, training and other management tasks.
A short view on some of these companies:
"CONEX" Continental Express Miami, FL
VP Business Development
Full company re-structure, included all departments, as well as product s, marketing development and
implementation.
1- Development and Implementation of ONLINE Money Remittance Program.
2- Development and Implementation of Agent and Sub -Agent Online module.
3- Development and Implementation of Payers Administration.
4- Development and Implementation of Credit & Debit Card/Money Order/Wire
Transfer/Pay Bills Express and other Financial products ONLINE.
Please see: www.ContinentalExpress.com www.MoneyExpressUSA.com
Intertransfers, Inc. Miami, FL
Director of Business Development & Marketing
1- Development and implementation of a Money Transmitting System thro ugh the use of VISA or
MasterCard Online – www.intertransfers.com
2- Development and Implementation of “Pocket bank” a new concept in the use of credit cards.
3- Development and implementation of a FRANCHISE program throughout the USA.
4- Development and Implementation of the Latin American Sales Department.
5- Development IPO project – Private Placement InterTransfers.
6- Restructure of all departments including personnel, policies, training, performance and objectives.
Netdor Internet Corp. Ft. Lauderdale, FL
Business Development & Marketing Director
1. Online Business Development & Marketing Solution Programs.
2. Management and creation of sales, lead-generating systems, marketing strategies, and marketing
plans.
3. Creation of e-products for Internet business B2B, B2C, and C2C, e-commerce and shopping cart
solutions with integrated marketing systems.
4. Organizing trade shows and events, as well as promoting seminar presentations, and acting as a
speaker for Internet Business Marketing Strategies.
5. Responsible for choosing an d selecting media tools and vehicles to expand company exposure, both
local, and at national level.
Please visit: www.getsite.net , www.equityusa.com, and www.shoppingtechnology.com
ARCO General Contractor Pompano Beach, FL 01/1987 – 1/1995
Business Development – Sales & Marketing - Owner
Marketing/Designing and construction of custom waterfront homes for overseas investors with a High
25% p.a. return on the investment.
Real Estate, construction management, sales, and marketing.
Campval Comércio Ltda São Paulo, Br 01/1985 – 1/1987
National Sales Director-.
Increased regional sales from $1 million to $4 million in 1 year.
Territory: All states.
Products: Industrial Maintenance.
Number of Clients: more than 4,000.
Number of distributors: 6.
Managed 50 sales representatives in 5 states.
Implemented training course for new recruits — speeding profitability.
BASF Chem. Brazil São Paulo, Br 01/1981 – 1/1984
Technical Sales Representative – Feed Grade
BASF products & market acceptance, disputing market share with competitors such as : Hoffman La
Roche, MERCK, Rhodia, and others. BASF Expanded Market Share from 15% to 70% within the first year.
And my responsibilities included sales team management and formation and market development national territory – including “special” accounts.
Aluminum Co. of America São Paulo, Br 01/1978 – 1/1980
HR Director Assistant
Policies/Implementation for The New Plant of São Luis do Maranhão.
This new Plant was the largest in the world in its kind. My work was to provide a complete re-structure
policy. Working directly with the Director of Human Resources, I had a number of responsibilities
including but not limited to:
1) Head Count.
2) Salary and benefits.
3) Work performance and evaluation.
4) Recommendations & Planning.
5) Replacement and Recruiting.
6) Expansion Planning and other HR activities.
EDUCATION
Kaplan University Ft. Lauderdale, FL 2013
Master’s Certification
Project Management (GPA: 4.0)
Kaplan University Ft. Lauderdale, FL 2011
Master’s Degree – MBA
Business Administration (Graduated - GPA: 4.0)
NOVA Southeastern University Ft. Lauderdale, FL 2007
Master’s Degree – MBA
Business Administration (1st. Year)
Uni FMU Universidade São Paulo, Br 2005
Law School (1st Year)
Lynn University Boca Raton, FL 1990
Bachelor’s Degree
Science in Business Administration (Completed)
HONOR SOCIETIES & AFFILIATIONS
Alpha Beta Kappa
Golden Key
Sigma Beta Delta
Tour News
Member
Member
Member
Former Editor
CERTIFICATIONS
I- Computer Science
II- English “SIT” School for International Training
III- Impacto Social no meio ambiente Florestal – Amazonas Social & Behavior changes in the Forests Amazon. Faculdade Mackenzie Brazil -São Paulo-SP
IV- Florida Real Estate License
V- Florida Notary
COMPUTER SKILLS
Microsoft Office
Microsoft Power Point
Windows
Microsoft Word
Microsoft Access
HTML Editors
Microsoft Excel
Adobe Photoshop
Front Page
REFERENCES
Abed Hoteit – Business Owner – Netdor Internet Corp.
Phone Number: -
Email Address:-Miguel Marin - Finance Manager - NOVO Nordisk
Phone Number: -
Email Address:-