Joanne, Yeo Ju
Email:-| Mobile:-
LinkedIn: https://www.linkedin.com/in/joanne-yeo-ju/
EXECUTIVE SUMMARY
Experienced individual with a track record of optimizing online presence and digital experiences in the APAC region.
Skilled in project management, cross-functional collaboration, and strategic communication across diverse
environments, including non-profit, government, and MNC sectors.
CORE COMPETENCIES
Global & Regional Web Content Management | Project Leadership | SEO & Content Optimization | Cross-functional
Collaboration | Strategic Communication | Problem-Solving | Stakeholder Engagement | Multitasking
WORK EXPERIENCE
Sony Electronics Asia Pacific Pte Ltd
Assistant Manager for Web Operations
November 2013 – March 2024
Consumer Business Group | Customer Communications & Vendor Management Division
Project Highlights
Global Web Platform Roll out for APAC region (Oct 2015 and Jul 2022)
• Supported Manager in planning, executing and rolling out a new global web platform for the APAC
• Gathered, evaluated, and consolidated business requirements and feedback from diverse APAC stakeholders,
including Business Units (BUs), Customer Service, Corporate Communications, Human Resources, IS, and
multiple countries
• Translated stakeholders’ requests effectively, liaising with Global Marketing Communication (GMC) in Tokyo
and remote project teams in Istanbul
• Collaborated efficiently with GMC and project teams (Contents/IS/Platform/Web UX/Translation) to ensure
timely and accurate information delivery
• Conducted tailored training for the region's PICs and external agencies after attending global systems and
processes training
• Played a key role in User Acceptance Testing (UAT), planned content validation, supported triage, and
resolved issues before transitioning to the new global platform
• Instrumental in successfully transitioning from a regional platform to a global platform in October 2015. In
July 2022, led the migration from the legacy CMS (Teamsite) to Adobe AEM, implementing a refreshed
homepage interface and navigation for the APAC region, covering SEA (Southeast Asia), Taiwan, Korea,
Oceania (Australia, New Zealand)
Key Responsibilities
• Provided optimal and seamless web experiences for customers on Sony sites/platforms in APAC, ensuring
satisfaction and engagement
• Managed the smooth operation of global web platforms, ensuring timely content publishing, particularly
during new product launches and marketing campaigns
• Developed and streamlined processes and workflows to enhance overall operational efficiency across
collaborating teams within local and overseas
• Guided APAC sales office webmasters in adhering to global web operation processes through effective
guidance and coordination
• Ensured governance and compliance standards for websites that adhere to Sony's global brand policies
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Supported Manager to optimize operations and drive efficiency for the Regional Web Platform, leading a
team of 4 outsourced staff (Nov 2013 – Oct 2015, transitioned to Global Web Platform)
Global Web Operations
• Managed marketing site (sony-asia.com) for Regional HQ by executing marketing communication plans and
content marketing initiatives, aligning with business units' strategies
• Established streamlined processes for homepage calendar merchandising, web content publishing, and
product page management for countries
• Ensured timely publication of new product launches on APAC websites, even during non-office hours (e.g.
US/Europe Time zone)
• Implemented ongoing process enhancements to boost operational efficiency, collaborating with Regional IS
to devise a regional system (recipient of the Workplace Innovation Award) facilitating easy input of new
product launch dates. Automated daily reports are sent to pertinent stakeholders for swift action
• Enhanced content translation quality for Korean, Thai, Vietnamese, Chinese, and Bahasa languages,
collaborating with global web translation teams and external agencies
• Functioned as a liaison between Tokyo Global Marketing Communication (GMC) and countries, promptly
resolving global web-related issues, while effectively communicating web initiatives/updates to relevant
stakeholders across functions
Governance
• Ensured brand compliance with global marketing communications policy and web style guide for regional
web assets
• Guided countries on locally created banners, striking a balance between local culture and global guidelines
Web Traffic Monitoring and Search Engine Optimisation (SEO)
• Collaborated with APAC Business Units (BUs) and the Greece-based global analytics agency, Baresquare, to
update web pages with relevant trending keywords
• Regularly monitored natural search traffic and researched trending keywords using Google Trends
• Worked with the SEO agency on new keyword discovery and updated regional web content with trending
keywords to capture natural search traffic
Regional Web Operations (Nov 2013 – Oct 2015, before transitioning to Global Web Platform)
• Developed work processes for new content creation based on input from APAC Business Units, focusing on
product launch dates and key marketing features
• Managed working-level relationships with vendors/creative agencies and internal stakeholders to create
relevant web content for APAC Regional marketing websites
• Developed a comprehensive workflow for quality control, ensuring the accuracy of web content before
publishing, covering aspects like copywriting, spelling, grammar, and layout
• Enhanced User Interface and Design for websites to optimize User Experience, incorporating elements such
as full bleed top banners for enhanced visuals and interactive content on product pages
• Managed content management system (Teamsite) with in-house publishing team, troubleshooting errors in
content as needed
• Facilitated training sessions on CMS and processes for APAC sales offices’ Webmasters
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Health Promotion Board (HPB)
Executive – Digital Marketing
November 2008 – November 2013
Digital and Direct Marketing, Corporate Marketing & Communications Division
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Project Highlights: Facilitated to the seamless migration of CMS platform from CQ5 to Oracle, conducting
thorough User Acceptance Testing (UAT) for optimal functionality
Managed content updates on Health Promotion Board's corporate website (www.hpb.gov.sg) using CMS
(Oracle), ensuring current information on health, news, and health tools
Updated and maintained the eCitizen Health & Environment Town website (http://he.ecitizen.gov.sg)
Designed and produced eDMs to promote events
Created online banners and Facebook banners for various campaigns
Utilized Google Analytics to gather website statistics for performance analysis
Singapore Chinese Chamber of Commerce & Industry
Senior Executive - Web Development
July 2001 – October 2008
Research & Publication Department
• Project Highlights: Played a pivotal role in the revamping of SCCCI Corporate Websites and World Chinese
Business Network on enhancing layout, migrated content to user-friendly CMS platform to improve website
efficiency and scalability
• Independently updated and maintained 5 websites for the Chamber Corporate website (www.sccci.org.sg),
World Chinese Business Network (www.wcbn.com.sg), Sun Yat Sen Nanyang Memorial Hall
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(www.wanqingyuan.com.sg), 企业通 (www.sccci.org.sg/enterpriseone - Chinese version of EnterpriseOne, a
collaboration project with SPRING Singapore), and set up Business China’s website
(www.businesschina.org.sg)
Supported events management and registration for Chamber business seminars, including major events like
the Yearly SMEICC and the 100th Anniversary of Singapore Chinese Chamber of Commerce
Conducted research and contributed to content development for bilingual (English and Chinese) websites of
the Chamber
Addressed user inquiries related to the Chamber's websites and handle general queries
In charge of TradeNet service responsibilities in the absence of the designated staff member
Assisted Library Visitors in locating information in the Resource Library
EDUCATION & CERTIFICATIONS
Singapore Polytechnic
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Diploma in Banking and Financial Services (Financial Trading Option)
WSQ Digital Advertising - @ASK Training | Google Tag Manager Fundamentals - Google Digital Academy
(Skillshop) | WSQ Ecommerce Strategy Course - Equinet Academy | Search Engine Optimisation (SEO)
Marketing Training - Marketing Institute of Singapore | Design usability test & Manage emotional innovation
of service system - NUS-ISS | Adobe Photoshop CS4 - PSB Academy | Copywriting Skills Course - SEAMEO
RELC | Customised Design Workshop - Nanyang Academy of Fine Arts
SOFTWARE SKILLS
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Adobe Photoshop | HTML | SEO | Dreamweaver
Adobe Experience Manager (AEM) | JIRA | Salesforce | Sony Canvas | Ektron | CQ5 | Oracle
Microsoft Office Suite | Google Docs Editors
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