Joanna Hollingsworth

Joanna Hollingsworth-+44 - www.linkedin.com/in/joannahollin A conversion copywriter with a true-blue love of wordplay and humour. What does that mean? I write copy that bursts with authenticity… and like, makes people say yes. SKILLS ● ● ● ● Email marketing Ads Landing pages Sales pages ● ● ● ● VSLs Creative strategy Social media B2B and B2C WORK EXPERIENCE February 2024 – Present Email Composed February 2024 - Email Copywriter • Crafting high-converting email campaigns and flows. April 2024 – Junior Strategist • Strategising campaign calendars and emails, resulting in a 64% increase in net revenue. January 2023 – Feb 2024 IAPWE┃International Association of Professional Writers and Editors Conversion Copywriter • Crafting strategic copy for brands and media platforms, including SEO-informed content. May 2023 – April 2024 October 2022 - Feb 2024 Unlockd PR Marketing PR Copywriter • Close collaboration with the creative team to develop copy for campaigns, newsletters, and direct response materials. PartnerTekst Creative Copywriter • Delivering conversion-focused copy for industries including health and wellness, travel, lifestyle, interior, design, and fashion. EDUCATION AND COPY CREDENTIALS 2024 Launch Files by Copy Posse 2024 CopyHour by Derek Johanson 2021 Birkbeck University • MSc International Development and Social Anthropology 2018 Roskilde University • BSc International Studies and Business Studies