Skincare and Beauty
Brand: Ierias Nama
Brand: Ierias Nama
Brand: Holistic skincare and aromatherapy
Tone of voice: Spiritual, healing.
Winback Flow
Email 1: How is Everything?
Subject Line A: How is everything, {{first_name|default:'beautiful soul'}}?
Subject Line B: We miss being a part of your journey
Preview Text: Continue your path to bliss…
Header Text: Renew Your Glow From Within
Hey {{first_name|default:'beautiful soul'}},
It’s been a while since we last connected…
How are you doing?
We at IERIAS NAMA truly miss creating soul-nourishing experiences with you!
Perhaps you’re exploring new ways to nurture your inner peace…
And that’s wonderful!
But we’d love to continue being a part of your healing journey with our elixirs and sacred aromatherapy…
Because every precious ritual that you dedicate your time to is so worth it!
So why not have a browse and see what speaks to your soul today?
{{RENEW MY INNER GLOW}}
Kristina xx
Email 2: Limited time 15% Off
Subject Line A: A special gift for you, {{first_name|default:'beautiful soul'}}
Subject Line B: 15% off to refresh your spirit
Preview Text: Let’s nourish your soul today…
Header Image:
Header Text:
Restore Your Radiance…
15% OFF
Code: SELFLOVE15
Hey {{first_name|default:'beautiful soul'}},
Remember that blissful sense of calm you feel after using your favorite IERIAS NAMA products?
We miss helping you cultivate your inner harmony with these beautiful items!
And since we have a feeling that you might be missing it too, here’s a special gift for you…
For a limited time, you can enjoy 15% off anything you’re drawn to with the code: SELFLOVE15.
So take advantage of this opportunity to renew your skincare essentials…
Or to discover new scents and elixirs that awaken your intuition and nourish your spirit.
We can’t wait to see your soul shine!
{{USE CODE: SELFLOVE15}}
Kristina xx
Email 3: Reminder 15% Off
Subject Line A: Your special offer is ending soon, {{first_name|default:'beautiful soul'}}
Subject Line B: Get 15% off your next sacred practice…
Preview Text: Is your selfcare ritual taking a back seat?
Header Image:
Header Text:
Restore Your Radiance…
15% OFF
Code: SELFLOVE15
Hey {{first_name|default:'beautiful soul'}},
A gentle reminder that your special offer of 15% off your next purchase will be ending soon…
So treat yourself to 15% off with code SELFLOVE15.
We all get swept up in the whirlwind of life, and sometimes self care takes a backseat.
But when you prioritize your inner sanctuary, it ripples outwards…
Creating positive energy and boundless opportunities in all areas of life.
And our collections go beyond what the eye can see, {{first_name|default:'beautiful soul'}}…
They’re an essential ritual that ignites a journey toward self-discovery and inner harmony.
So take advantage of this opportunity to reconnect with your higher self!
Don't let this moment slip away…
{{USE CODE: SELFLOVE15}}
With love and gratitude,
Kristina xx
Post Purchase Flow
Email 1: Thank You Plain Text (First Time Buyers)
Subject Line A: {{first name|Beautiful soul}}, this is from the bottom of my heart…
Subject Line B: It’s the beginning of your journey, {{first name|beautiful soul}}
Preview Text: My wish for you, inside…
Header Image:
Header Text: And so it begins…
Hey {{first name|beautiful soul}},
I’m so thrilled that you followed your heart’s desire and chose IERIAS NAMA.
I wanted to say a huge, heartfelt thanks for your support…
It truly means the world to me that you trust us with your skin and soul.
This is your official welcome to our wonderful community…
An empowering and nurturing place where beauty and self love come together…
Where your inner softness brings you back to your natural flow…
And connects you with your sacred feminine fire.
My intuition tells me this is the start of something truly magical for you…
May your IERIAS NAMA finds bring you deep satisfaction and joy!
{{Continue Exploring IERIAS NAMA}}
With love and light,
Kristina xx
Email 2: Thank You Plain Text (Returning Customers)
Subject Line A: Spreading the gorgeous energy of gratitude…
Subject Line B: It’s truly an honor, {{first name|beautiful soul}}
Preview Text: Pouring positivity into your inbox.
Header Image:
Header Text: With Deep Gratitude…
Hey {{first name|beautiful soul}},
I’m so thrilled that you chose IERIAS NAMA yet again.
My heart is overflowing with love and gratitude right now…
I feel truly blessed to have you as part of our community.
You're embracing your bliss and nurturing your sacred self-love…
And honestly, {{first name|beautiful soul}}, it brings me so much joy to see that.
May your journey be filled with magic and divine feminine energy.
{{Continue Exploring IERIAS NAMA}}
Kristina xx
Brand: KarinaNYC
Brand: KarinaNYC
Tone: Flirtatious, classy, like talking to an old friend.
Subject Line A: Say goodbye in style…
Preview Text: Try these VIP O2 legends before they’re gone
Header Text: Your Last Chance to Glow With VIP O2
Email Content:
Hey {first_name|default:'gorgeous'}},
You know as well as I do that nothing in life stays the same—not even premium skincare.
Yes, I’m talking about Biologique’s iconic VIP O2 line, which is currently being reformulated.
But before we say goodbye, let’s celebrate three glow-giving legends that are still available—for now:
Masque VIP O2
The anti-pollution solution, this brightening, firming mask is a must for anyone living in urban areas.
Stock up while it’s still available!
Crème VIP O2
When it comes to skincare, this is one of my true loves…
Créme VIP O2 is an oxygen-rich soufflé that brightens your skin almost instantly.
Serum Fluide VIP O2
Packed with oxygen and antioxidants, this serum leaves you fresh faced and radiant...
AKA the ultimate glow-giver!
These three have been my glow-to’s for years, and I’ll truly miss them.
BUT—there’s still time to get them if you hurry…
Stock up now before they get snapped up!
{{Shop VIP O2}}
Karina xx
Subject Line A: Your Valentine’s Day wishlist
Preview Text: Including this NEW product from Biologique
Header Text: Your Valentine’s Day Wishlist
Email Content:
Hey {first_name|default:'gorgeous'}},
Valentine's Day doesn’t always have to be about grand gestures and lavish gifts…
But let’s be honest… it sure doesn’t hurt. ;)
If you’re anything like me, a little skincare goes a long way…
That’s why I’ve put together this dreamy Valentine’s wishlist for the ultimate (skincare) lover.
Feel free to forward this to whoever’s in charge of spoiling you this V-Day…
After all, a little ‘hint’ in the right direction never hurt anyone.
Karina xx
Subject Line A: Your date night glow up for Valentine’s Day
Preview Text: Feels like the first time?
Header Text: Your Date Night Glow-Up
Email Content:
Hey {first_name|default:'gorgeous'}},
There’s something about getting ready for date night that’s almost indescribable…
Choosing the perfect outfit, a long, indulgent shower…
And of course, those extra touches to your skincare routine.
If you’re ready to take it up a notch, I’ve got 3 glow-boosting products for you…
That’ll leave your skin radiant and touchably soft—just in time for that sexy date night next week.
Because even if it’s the fifteenth Valentine’s Day with that special someone…
Isn’t it always nice to feel like it’s the first time?
Karina xx
Subject Line A: Valentine’s Day sale starts NOW
Preview Text: Spoiler alert: it’s pink 🩷
Header Text: Spend $100 And Get a Pink Striped Bag + Surprise Gift!
Email Content:
Hey {first_name|default:'gorgeous'}},
Valentine’s Day is one of my favorite occasions…
And this year, I’m pulling out all the stops with my first-ever Valentine’s Day Sale!
When you spend $650 or more, you’ll get our gorgeous NEW Pink Striped Bag PLUS a surprise gift.
But if you’re just looking to restock an essential or two, I’ve got something for you too…
For all orders over $200 we’re throwing in a bonus surprise gift!
Told you I love V-Day. ;)
Btw, this Valentine’s bag is the perfect bag—a quintessential summery tote that looks glam with any outfit…
Talk about a great catch!
Snag your favorites now to get this one-of-a-kind gift. 🩷
{{Shop Now}}
And who knows? You might just find the (skincare) love of your life.
Karina xx
*While stocks last.
Subject Line A: Missing a little drama in your life?
Preview Text: This’ll do the trick ;)
Header Text: In-Clinic Treatment
Eyelash Extensions
Book Now
Email Content:
Hey {{first_name|default:'gorgeous'}},
Missing a little drama in your life?
Stop by one of my clinics and get your lashes done!
You’ll leave with thick, dark, gorgeous lashes that’ll turn heads…
Without all the tension from your favorite reality shows (although we love those for a reason).
Plus, your beautiful new lashes will let you go to bed and wake up glam…
Shaving a nice chunk of time off your morning routine.
We offer anything from a Classic Lash Full Set to our ultra-luxe Keratin Lash Lift in our clinics…
Check it out and see what catches your eye (no pun intended). 🤣
Book your appointment now.
Karina xx