Homeward
Brand: Snyder’s Furniture
Brand: Snyder’s Furniture
Tone: Casual, friendly, family-focused
Subject A: Customize your bedroom with these beauties
Subject B: Ready to transform your bedroom, {{first_name|friend}}?
Preview Text: Explore the beauty of Amish Craftsmanship
Graphic: Create Your Dream Bedroom
Hey {{first_name|friend}},
Do you dream of a bedroom that evokes a sense of tranquility?
A space that whispers of simpler times and invites restful nights?
Well, I’m thrilled to share my top picks for creating this retreat with traditional Amish furniture.
With these handcrafted pieces, you can make a bedroom that's both beautiful and functional…
A true sanctuary for rest and relaxation.
I hope you find the set that will make your heart sing!
[SHOP BEDROOM SETS]
Mach’s Gut!
Eileen Horning and the rest of the Snyder Family
Subject A: Refresh your home with cozy pieces
Subject B: Time for a fall refresh, {{first_name|default:'friend'}}
Preview Text: These pieces should be on your radar
Graphic: Your Refresh For Fall
Hey {{first_name|default:'friend'}},
Looking to refresh your home before you get cozy this fall?
Whether you want the blissful comfort of a luxuriously cushioned futon…
Or the classic beauty of a white oak bedroom set…
I’ve put together the pieces that will spark joy this coming season…
And light up your home with handcrafted Amish charm.
Just a little heads up - you’ll need to order now…
If you want to have everything ready before the autumn chill sets in.
Feast your eyes on the items below for some cozy fall inspiration!
Mach’s Gut!
Eileen Horning and the rest of the Snyder Family
Brand: Sleep Solutions
Brand: Sleep Solutions
Tone: Authoritative, informative, non salesy.
Campaigns
Subject Line: 5 hacks to sleep better this summer 🌙
Preview Text: They work like a charm
Header: Better Sleep Starts Here
{{Shop Now}}
Body:
Hey {{first_name|default:'there'}},
It’s a tale as old as time…
Tossing and turning, constantly feeling agitated because you can barely sleep in this heat.
And if you share a bed with someone who’s also overheating?
Well, good luck getting any sleep at all.
But what if I told you there are simple ways you can stay comfortable throughout the night…
Without cranking up the air conditioner?
Here are 5 science-backed ways to enjoy a cool temperature while you sleep:
1. Cooling Mattress Protector
This mattress protector regulates body temperature for a comfortable sleep¹.
{{Shop Cooling Mattress Protector}}
2. Thermoregulated Pillow
Offers enhanced airflow to prevent sweat buildup and discomfort².
{{Shop Thermoregulated Pillow}}
3. Gel Pillow
Find relief from the heat with cooling gel technology³.
{{Shop Gel Pillow}}
4. Lightweight Bamboo Quilt
Soft and breathable, this quilt helps you stay snug without overheating⁴.
{{Shop Bamboo Quilt}}
5. Cooling Sleep Mask
This mask works double time to block light and help you feel refreshed⁵.
{{Shop Cooling Sleep Mask}}
Bonus Tip:
If you have pets, don’t leave them out of the loop!
Cooling mats for pets absorb heat, keeping your furry friends cool and comfortable through the night.
{{Shop Pet Cooling Mat}}
Give these cooling products a try and I bet you’ll notice a big difference in your sleep quality.
After all, science doesn’t lie. :)
Stay cool,
Joan
Subject Line: Top gifts for sleep lovers 😴
Preview Text: Plus: add a personal touch with this…
Header: Top Gifts for Sleep Lovers
{{Shop Now}}
Body:
Hey {{first_name|default:'there'}},
We all know how important sleep is, right?
When it’s off, everything feels off.
Whether you have a loved one struggling with a lack of sleep…
Or you’re looking for a thoughtful birthday gift…
Here’s a list of sleep essentials that are effective and affordable.
I hope this helps. :)
Alls well when you sleep well,
Joan
Subject Line: Calling all sleep lovers—we’re having a SALE!
Preview Text: Tap to claim 20% OFF
Header: Sleep Lovers Sale!
20% OFF All Pillows
{{Save 20%}}
Body:
Hey {{first_name|default:'there'}},
Did you know using the right pillow can:
✅ Help you say goodbye to neck and back pain¹.
✅ Reduce your chances of snoring².
✅ Give the support you need for faster, deeper sleep³.
✅ Nip acid reflux in the bud⁴.
And here’s the best part—right now, all our pillows are 20% OFF!
This sale is on for a limited time only…
Have a browse now and say goodbye to another sleepless night.
{{Save 20% OFF Pillows}}
Happy Shopping!
Joan
Subject Line: The surprising link to sleep and weight gain
Preview Text: You can gain how much?
Header: Better Sleep for a Healthier You
{{Shop Now}}
Body:
Hey {{first_name|default:'there'}},
Did you know sleeping less than 5.5 hours a night can lead to gaining one pound every 10 days¹?
That’s 42 pounds a year! 😲
But here’s the good news: getting 7+ hours of sleep a night can help you lose weight…
Up to one pound a week, to be precise³.
So, prioritising your sleep really is one of the easiest ways to support your health!
Check out these essentials to wake up feeling refreshed. :)
To getting 8 hours,
Joan
Welcome Flow
Email #1 - Your Sleep Journey Starts Here
Subject Line A: Welcome to Sleep Solutions!
Preview Text: Ready for better sleep?
Email Body:
Hi {{first_name|default:'there'}},
Congratulations on taking the first step on your journey to better sleep!
In the next 7 days you’ll learn simple, practical strategies designed to enhance your sleep quality and leave you feeling refreshed.
Here’s what’s coming up:
Creating your ideal sleep environment for deeper, uninterrupted rest.
Building routines that help you fall asleep effortlessly and wake up feeling rejuvenated.
Overcoming common disruptors like stress and restlessness with proven solutions.
Using relaxation techniques to wind down easily, even on the busiest days.
And the best part?
These strategies won’t just improve your nights...
They can transform your days, too, giving you the energy and focus to live life fully.
Keep an eye on your inbox for the next email, and get ready to start your journey to better rest and a more vibrant life.
To restful nights,
Joan
Email #2 - Optimise Your Sleep Environment
Subject Line A: Day 2 of your sleep journey
Preview Text: Easy tips to create your ideal sleep environment
Email Body:
Hi {{first_name|default:'there'}},
Welcome to Day 2 of your journey toward better sleep!
If there’s one thing that can truly transform your sleep, it’s your environment.
Why?
Your environment is the foundation that signals to your brain it’s time to relax, unwind, and restore.
Can you imagine trying to sleep in a cluttered, noisy, or stiflingly warm room?
Exactly. It’s not just frustrating—it’s exhausting!
The good news is that, by controlling the three elements below, you can create a setting that calms your mind and prepares your body for restful, uninterrupted nights.
Here’s how to optimise your space for a better sleep:
1. Light
Exposure to artificial light at night disrupts melatonin production, making it harder to fall asleep¹.
Try blackout curtains or a comfortable sleep mask to create a space that promotes deeper sleep.
2. Sound
Unwanted noise can disrupt your sleeping patterns, even if you don’t fully realise it.
Studies suggest a low background noise can mask disruptive sounds, making tools like white noise machines or sleep headphones invaluable for peaceful nights².
3. Temperature
The ideal sleeping temperature is between 16–20°C, as cooler temperatures signal your body to sleep more deeply³.
Try a cooling pillow with lightweight bedding for optimal comfort in hot weather⁴.
Finding what works for you might take some time, but even small adjustments can bring big improvements!
Tomorrow, we’ll dive into creating a simple, effective sleep routine that helps you fall asleep effortlessly and wake up feeling rejuvenated.
See you then!
Sleep well,
Joan
Email #3 - Build Your Perfect Sleep Routine
Subject Line A: Day 3 of your sleep journey…
Preview Text: Let’s build your personalised sleep routine!
Email Body:
Hi {{first_name|default:'there'}},
Welcome to Day 3 of your 7-day journey to better sleep!
Did you know that a consistent bedtime routine can do wonders for your sleep?
Research shows that regular pre-sleep habits help regulate your internal clock, making it easier to fall asleep and wake up refreshed¹.
Without a routine, though, your body may struggle to wind down, leaving you groggy and irritable the next morning².
The good news? Creating a calming routine is simpler than you might think…
Here are some simple steps you can take to create a bedtime routine that works:
1. Wind Down Naturally
Spend 30–60 minutes before bed doing relaxing activities like reading, gentle stretching, or listening to soothing music…
This tells your body it’s time to prepare for sleep³.
2. Ditch the Screens
The blue light from screens suppress melatonin, a hormone that promotes sleep.
Power down devices at least an hour before bed and consider using blue-light-blocking glasses if you can’t avoid them⁴.
3. Incorporate Relaxation Techniques
Deep breathing exercises or guided meditations can reduce stress and signal to your brain that it’s time to relax.
Using aromatherapy diffusers with a relaxing scent like lavender can further enhance this effect⁵.
4. Keep It Consistent
Going to bed and waking up at the same time daily—even on weekends—can stabilise your sleep cycle...
Helping you wake up refreshed, focused, and ready to embrace the day.
And look, don’t worry about doing everything at once…
Just pick one or two steps that resonate with you and build from there.
Over time, these small changes can bring noticeable improvements to your sleep and how you feel each day.
Tomorrow, we’ll dive into strategies to tackle common sleep disruptors, like insomnia.
Keep an eye on your inbox!
To better nights,
Joan
Email #4 - Conquer Common Sleep Disruptors
Subject Line A: It’s day 4 of your sleep journey! 😴
Preview Text: Let’s tackle these 3 common sleep disruptors
Email Body:
Hey {{first_name|default:'there'}},
Yesterday, we explored how to craft a bedtime routine for deep, restorative sleep.
Today, let’s tackle three common sleep disruptors: snoring, restlessness, and insomnia.
These challenges might feel daunting, but with recent advancements in sleep science, there’s real hope for better nights ahead¹.
Here’s how you can address these disruptors and enjoy better sleep:
Snoring
Snoring can stem from nasal congestion, sleep position, or muscle relaxation during sleep.
Promoting side sleeping using a sleep positioning device can actually help prevent your airway collapsing, or alternatively, using a breathing device can improve airflow and reduce snoring.
A recent study in Sleep Medicine Reviews found that positional therapy, like sleeping on your side, can reduce snoring².
Restlessness
Frequent tossing and turning may result from overstimulation or lifestyle factors.
Cutting back on caffeine after midday and introducing relaxing activities like yoga or stretching can significantly improve your sleep³.
For added comfort, consider a weighted blanket, which can promote relaxation and reduce restlessness.
If you're open to exploring advanced solutions, a Vibroacoustic Therapy System could be a worthwhile investment, offering soothing sound vibrations to help you unwind⁴.
Insomnia
Insomnia often stems from stress or irregular sleep schedules.
Progressive muscle relaxation or deep breathing exercises are great ways to quiet your mind when it starts racing⁵.
By addressing these sleep disruptors, you’ll start to sleep a lot better…
And when you sleep better, you feel better—more energised, focused, and ready to enjoy life.
Tomorrow, we’ll look at relaxation techniques to make falling asleep easier.
Keep an eye on your inbox—you won’t want to miss it!
Sleep soundly,
Joan
Email #5 - Master Relaxation Techniques
Subject Line A: Day 5: Relax your way to better sleep
Preview Text: Try these simple techniques to ease into rest.
Email Body:
Hey {{first_name|default:'there'}},
Welcome to Day 5 of your 7-day journey toward better sleep!
Today, let’s dive into simple yet effective relaxation techniques to melt away the day’s tension and set the stage for restful sleep.
We’ve all had those nights when racing thoughts, lingering worries, or strong emotions keep us wide awake…
The good news?
There are proven strategies to calm your mind, relax your body, and make sleep come more easily.
Here are three techniques to help you unwind and drift off faster:
1. Deep Breathing (4-7-8 Method)
This simple yet powerful technique activates your parasympathetic nervous system, promoting relaxation and calm¹:
Inhale deeply through your nose for 4 seconds.
Hold your breath for 7 seconds.
Exhale slowly through your mouth for 8 seconds.
Repeat this cycle 4-8 times, or until you feel your body begin to relax.
For best results, practice this technique while lying in bed or sitting comfortably in a quiet space.
Incorporating it into your nightly routine can help signal to your body that it’s time to wind down.
2. Meditation or Guided Visualization
Mindfulness meditation has been shown to improve sleep quality, particularly for those dealing with insomnia².
Here’s a simple technique to try before bed:
Find a quiet, comfortable spot where you won’t be disturbed.
Spend 5–10 minutes using a meditation app, listening to relaxation audio, or sitting quietly.
Close your eyes and focus on your breath, noticing the sensation of air entering and leaving your body.
If your mind starts to wander (which is normal!), gently guide your attention back to your breath without judgment.
Practice this nightly and gradually extend the time as you become more comfortable with the practice.
3. Sound Therapy for Relaxation
Sound therapy, such as white noise, can help you fall asleep faster and enjoy deeper, uninterrupted rest by masking environmental distractions and stabilizing auditory input to the brain³.
Here’s how to make it part of your routine:
Choose soothing sounds like white noise, nature sounds (rain, ocean waves, or forest ambiance), or gentle instrumental music.
Use a sound machine, a white noise app, or comfortable sleep headphones to play your chosen sounds at a comfortable volume.
Start playing the sounds 15–20 minutes before bed to signal to your brain that it’s time to relax.
Let the sounds play continuously through the night or use a timer to turn them off after you’ve fallen asleep.
Adding these practices to your nightly routine takes just 10 minutes or less, but the benefits can make a big difference in your sleep quality.
Try one tonight and see how it works for you.
And remember, consistency is key for the best results!
Tomorrow, we’ll look at how great sleep can fuel your day and unlock your energy.
Wishing you blissful rest,
Joan
Email #6 - Energise Your Day Through Better Sleep
Subject Line A: Day 6: How Sleep Unlocks Your Superpower 🌟
Preview Text: Discover how better sleep transforms your energy, focus, and mood
Email Body:
Hey {{first_name|default:'there'}},
Ever wake up feeling drained, like you’re already behind before the day even starts?
Sometimes, the solution isn’t pushing through—it’s getting quality sleep.
Studies show that a full night of rest boosts your mood, focus, and immune function¹.
After a good night’s sleep, you may notice:
You handle your boss’s feedback more calmly, without taking it personally.
You feel more patient and focused during family time.
You have the energy to tackle your to-do list without feeling overwhelmed.
On the flip side, lack of sleep can impair memory, decision-making, and increase stress levels.
Let’s dive into how sleep directly impacts your energy and mood:
During sleep, your body undergoes essential restoration processes that repair muscles and restore energy, helping you wake up feeling refreshed².
So rather than dragging yourself out of bed, you'll feel energised and ready to take on the day.
Research shows that getting enough sleep improves focus, problem-solving, and decision-making³.
This means you can tackle your workday with clarity, and still have the energy to hit the gym or socialise afterward.
Sleep also plays a key role in regulating mood by supporting emotional processing in the brain, allowing you to handle daily ups and downs with a more positive mindset.
With enough sleep, you’ll face stress, conflicts, and challenges with calm and clarity, rather than frustration or overwhelm⁴.
So, as you can see, when you prioritise your sleep, you’re investing in a more energised, focused version of yourself—one that’s ready to take on each day with confidence.
And here's the exciting part: tomorrow is the grand finale of your 7-day Sleep Journey!
You won’t want to miss this last email…
It holds the final piece of the puzzle: the secret to transforming your nights and supercharging your days for good.
Make sure to keep an eye on your inbox.
We can’t wait to share this with you!
To energised days ahead,
Joan
Email #7 - Commit to Your Best Sleep Yet
Subject Line A: Day 7 of your sleep journey! 🌙
Preview Text: Unlock the secret to your best sleep yet 🌌
Header Text: The Secret To Your Best Sleep Yet
Email Body:
Hey {{first_name|default:'there'}},
Welcome to the final day of your sleep journey!
As promised, today we’re revealing the final piece of the puzzle—the key to unlocking your best sleep yet!
Over the past week, you’ve discovered how to:
Create your ideal sleep environment and routine
Conquer common sleep disruptors
Use relaxation techniques to wind down
Supercharge your life by improving sleep quality
And now it’s time for the big reveal…
The secret to unlocking your best sleep?
It’s the commitment to making sleep a priority—every night.
Consistency matters, so try and go to bed at the same time every night and get a full night’s sleep.
When you make this commitment, everything changes...
You’ll wake up feeling energised and ready to take on the day.
Your creativity will flow, and you'll have the energy to fully embrace life's moments with those who matter most.
If that sounds like the kind of life you want, then it's time to make your sleep a priority.
So, take the first step today…
Start with the small, meaningful changes you’ve discovered over the past 7 days, and enjoy the benefits of a refreshed mind and renewed energy.
Finally, make sure to take advantage of the latest science-backed tools designed to support you on your journey towards better sleep and a more vibrant life.
{{Explore Sleep Solutions}}
Here’s to the best sleep you’ve ever had! 🌙
Health is wealth,
Sleep Solutions