JOANILLE RADA-FB page: Joanille Rada
IG account: joanradanet
SUMMARY OF QUALIFICATIONS:
● Skilled in social media management and digital marketing
● Knowledgeable in wheat and flour analysis, quality control tests, product applications,
and specifications.
● Twenty years of combined experience in Research and Development work on flour,
flour-based products, and other bakery ingredients
● Very good baking skills
● Knowledgeable in food safety and sanitation
● Able to maintain records and documentation
● Good oral and written communication skills
EDUCATION:
Graduate of Bachelor of Science in Food Technology
University of the Philippines
Los Baños, Laguna, Philippines
(1994 – 1998)
PROFESSIONAL EXPERIENCE:
Trainee as Social Media Manager for World Gratitude Summit Facebook Page - August 2020
San Miguel Mills, Inc. (SMMI) - August 2006 to October 2019
Legaspi corner Eagle Sts Bo. Ugong, Pasig City, Philippines
Research and Development Supervisor for Technical Services
(November 2016 to October 2019)
Responsibilities:
● Collaborates with Area Sales Managers on the technical needs of customers per area.
● Guides and directs Flour Applications Specialists (FAS)on product demonstrations, product
presentations, recipe development, troubleshooting, and other related technical support
● Formulates technical activities and programs that will promote SMMI flour products and
services
● Provides direction in conducting competitive intelligence and in monitoring competitor’
products and activities
● Identifies training needs of the FAS to develop their individual technical skills
● Works with the Product Development team in carrying out product orientation and launch
programs to Sales team and customers
● Leads the team in conducting training, product demonstrations and presentations, and
other technical support for customers
● Prepares product costing on recipes presented to customers
● Analyzes cost and yield benefits of SMMI products against the competition
● Conducts product development and work in cooperation with the Product Development
team as needed
● Works with Kambal team, San Mig Food Ave, Petron, Culinary Center, and other San
Miguel groups on product and recipe developments
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Manages and offers technical courses of SMMI’s Technical Competency Development
Program (TCDP) in collaboration with SMMI Manufacturing and QA Heads
Research and Development Specialist
August 2006 up to October 2016
Responsibilities:
● Formulates flour and flour-based products
● Carries out sensory evaluations and shelf-life studies on newly developed formulations
● Conducts assessment of new and alternative ingredients and packaging materials for
product development use
● Develops packaging materials as required by customers or Sales and Marketing
● Performs cost reduction work on existing products based on set directions
● Establishes standards and specifications for raw materials, product, and processes
● Conducts technology transfer of new products to Manufacturing and Quality Assurance
teams
● Oversees initial commercialization of new products
● Carries out orientation and launch programs to the Sales team on new products
● Conducts training, product demonstrations, and presentations for internal and external
customers
● Studies and recommends wheat grist to use based on quality characteristics
● Assists in the preparation of product cost sheets for Finance
● Acts as liaison to Philippine Food and Drug Administration when applying for Certificate
of Product Registration and to ensure compliance with current food safety laws and
regulations
● Conducts regular audits and trade checks
San Miguel Pure Foods Culinary Center - March 2004 to July 2006
Legaspi corner Eagle Sts Bo. Ugong, Pasig City, Philippines
Baking Technologist:
Responsibilities:
● Conducts in-house and field product demonstration to promote and increase usage of San
Miguel dairy products
● Performs recipe formulations and kitchen testing of dairy products such as butter,
margarine, cheese and milk
● Conducts baking classes for internal and external customers
● Performs troubleshooting as needed
● Assists in food styling
● Assists in cooking classes and workshop
The Maya Kitchen Culinary Arts Center - October 2002 to March 2004
Liberty Commodities Corporation
8th Floor Liberty Bldg., Arnaiz Ave., Makati City, Philippines
Food Researcher and Demonstrator
Responsibilities:
● Conducts Basic Baking and other special classes such as Bakery Premixes and other
Desserts, which include lectures, demonstrations, and workshops
● Performs product research, formulations, recipe testing, development and
standardization
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Conducts in-house and field product demonstration
Responsible for inventory of consumable and non-consumable stocks in accordance with
ISO requirements
Assists in other ISO documentation
Assists in cooking classes and workshop
ADSIA Eurobakers Marketing Corporation - Dec 1998 to August 2002
Suite 601 Greenbelt Mansion, 106 Perea St. Legaspi Village, Makati City, Philippines
Product Development Specialist
(May 1999 to August 2002)
Responsibilities:
● Performs research and development work on baking powder, rice flour, and cocoa powder
● Conducts product research, product formulations, recipe development and
standardizations
● Carries out product activity, comparative testing, and shelf-life tests
● Conducts in-house and field product demonstration
● Conducts lectures and technical training to the Sales department.
● Assists in deploying promotional items such as flyers/brochures, recipe handouts for
exhibits and seminars.
● Acts as exhibits and seminar coordinator for expositions.
● Works with the marketing department for surveys, data gathering, and interpretation.
Quality Assurance Specialist
(December 1998 to April 1999)
Responsibilities:
● Performs bread improver and instant yeast quality and bake tests and sensory evaluation
● Assists in comparative testing of new products and projects.
● Handles data sheet/ product formulation and documentation
● Performs inspection of raw materials, blending and packaging process
TRAINING/SEMINARS ATTENDED
● 30-day Online Camp- Online Mentorship Program for Digital Marketing (July 12-August15,
2020)
● Ocrim New Mil Training for San Miguel Mills Inc. (January 14-25, 2019)
Ocrim S.p.A.
Cremona, Italy
● Philippine Noodle Training (July 16-20, 2018)
US Wheat / Chia Nan University
Tainan, Taiwan
● Wheat Analysis Program (April 3-7, 2017)
US Wheat/ UFM Baking and Cooking School
Bangkok, Thailand
● Novozymes Baking Roadshow (September 7-8, 2015)
Novozymes/ UFM Baking and Cooking School
Bangkok, Thailand
● Cookie and Cracker Technology Course (August 4-22, 2014)
US Wheat/ UFM Baking and Cooking School
Bangkok, Thailand
● Frozen Dough Technology Course ( June to July 2008)
UFM Baking and Cooking School
Bangkok, Thailand
● International Baking Science and Technology Course (May 8 to June 16, 2000)
UFM Baking and Cooking School
Bangkok, Thailand
