Joab Irungu Ndego

DESIGN BRIEF TEMPLATE Sample Document for Fiverr Gig Gallery PROJECT OVERVIEW Client Name: [Client Business Name] Project Type: Logo Design & Brand Identity Designer: Joab Irungu Date: January 2026 ABOUT THE BUSINESS Business Name: TechFlow Solutions Industry: Technology / Software Development Target Audience: Tech startups, SMEs, enterprise clients Location: Global (primarily USA & Kenya) Business Description: TechFlow Solutions provides cloud-based software solutions for businesses looking to streamline their operations. We focus on automation, efficiency, and innovation. PROJECT GOALS Primary Objective: Create a modern, professional logo and brand identity that communicates trust, innovation, and technical expertise. Key Messages: • Professional and reliable • Innovative and forward-thinking • Accessible and user-friendly • Tech-savvy but approachable DESIGN REQUIREMENTS Style Preferences: • Modern and minimalist • Clean lines and geometric shapes • Professional yet approachable • Scalable for all applications Color Preferences: • Primary: Blue (#2E86AB) - Trust, technology, professionalism • Secondary: White (#FFFFFF) - Clean, simple, modern • Accent: Green (#00D4AA) - Growth, innovation, forward-thinking Colors to Avoid: Red, orange (too aggressive) Typography: • Sans-serif fonts • Modern and readable • Professional weight • Good for digital and print DELIVERABLES ✓ Logo design (3 concepts) ✓ Brand color palette ✓ Typography guidelines ✓ Business card design ✓ Social media profile images ✓ Brand style guide File Formats Needed: • PNG (transparent background) • JPG (various sizes) • Vector files (AI, EPS, or SVG) • Print-ready PDF INSPIRATION & REFERENCES Companies We Admire: 1. Stripe - Clean, modern, professional 2. Notion - Simple, approachable, innovative 3. Atlassian - Bold, friendly, tech-forward Design Styles We Like: • Minimalist logos with geometric elements • Flat design with subtle gradients • Modern tech branding TIMELINE Initial Concepts: 3 days Revision Round 1: 2 days Revision Round 2: 2 days Final Delivery: Day 7 SUCCESS CRITERIA The design will be successful when it: 1. Clearly represents our tech-forward approach 2. Stands out in the software industry 3. Works across all applications (web, print, merchandise) 4. Resonates with our target audience 5. Scales from favicon to billboard ADDITIONAL NOTES • Logo should work in monochrome (black & white) • Must be recognizable at small sizes • Should avoid trends that date quickly • Needs to work internationally This is a sample brief showing what information helps create the perfect design! © 2026 Joab Irungu - Professional Graphic Design Services