Joab Irungu Ndego

BRAND STYLE GUIDE Visual Identity Guidelines Sample Document by Joab Irungu INTRODUCTION This brand style guide ensures consistent visual communication across all touchpoints. Use these guidelines for all design applications to maintain brand integrity and recognition. LOGO USAGE Primary Logo The primary logo should be used in most applications. Maintain clear space equal to the height of the icon on all sides. Do's: ✓ Use on white or light backgrounds ✓ Maintain minimum size (1 inch / 72px wide) ✓ Keep proportions intact ✓ Use approved file formats Don'ts: ✗ Distort or stretch ✗ Change colors ✗ Add effects or shadows ✗ Place on busy backgrounds COLOR PALETTE Primary Colors Brand Blue HEX: #2E86AB RGB: 46, 134, 171 CMYK: 73, 22, 0, 33 Usage: Primary brand color, headers, CTAs Pure White HEX: #FFFFFF RGB: 255, 255, 255 Usage: Backgrounds, negative space Secondary Colors Innovation Green - HEX: #00D4AA, RGB: 0, 212, 170 Usage: Accents, highlights Charcoal - HEX: #333333, RGB: 51, 51, 51 Usage: Body text Light Gray - HEX: #F5F5F5, RGB: 245, 245, 245 Usage: Backgrounds TYPOGRAPHY Primary Typeface: Sans-Serif Modern Headings: Inter Bold / Montserrat Bold Sizes: 48px (H1), 36px (H2), 24px (H3) Line Height: 1.2 Letter Spacing: -0.02em Body Text: Inter Regular / Open Sans Regular Size: 16px Line Height: 1.6 Captions: Inter Medium Size: 12px Transform: Uppercase Letter Spacing: 0.1em CMYK: 0, 0, 0, 0 DESIGN APPLICATIONS Business Cards • Size: 3.5" x 2" (standard US) • Bleed: 0.125" • Front: Logo + contact info • Back: Pattern or solid color • Paper: 16pt matte finish Social Media • Profile Image: Logo icon (square crop) • Cover Photo: Branded with tagline • Posts: Consistent filters, brand colors • Templates: Maintain visual consistency Marketing Materials • Flyers: Bold headlines, clear hierarchy • Brochures: Balanced text/imagery ratio • Presentations: Minimal text, strong visuals • Email: Responsive design, brand colors VOICE & TONE Brand Voice • Professional yet approachable • Clear and concise • Confident but not arrogant • Innovation-focused Writing Style • Active voice • Short paragraphs • Bullet points for lists • Conversational but professional FILE FORMATS & DELIVERABLES For Print: PDF (CMYK, 300 DPI), Vector (AI, EPS), High-res PNG/JPG For Digital: PNG (transparent background), JPG (optimized for web), SVG (scalable vector) For Video: MP4, MOV, 1920x1080 minimum, Brand colors in motion graphics CONTACT Designer: Joab Irungu Service: Professional Graphic Design Platform: Fiverr For questions about brand guidelines or design assets, please message me through Fiverr. Version 1.0 | January 2026 © 2026 - All brand assets and guidelines are proprietary.